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- 1. Overcoming A Crisis/ Nadvladavanje krize Copyright Expressive Business Strategies 2007 - 2010 1
- 2. Critical Thinking/ Kritično razmišljanje “Insanity” defined /Definicija ludosti “doing the same thing over again and expecting different results” “Raditi iste stvari i pritom očekivati drukčiji rezultat.” -Anonymous Copyright Expressive Business Strategies 2007 - 2010 2
- 3. Begin… /Počnite… Practical steps /Praktični koraci Define the “crisis”/Definirajte krizu. Develop a strategy /Razvijete strategiju Create a tactical plan /Stvorite taktički plan Do! /Djelujte! Copyright Expressive Business Strategies 2007 - 2010 3
- 4. Defining… /Definiranje Defining is: /Definiranje je: Looking at each piece part and understanding what is causing the crisis… /Sagledavanje svakog dijela i pronalazak uzroka krize… EXAMPLE: “My business sales shrunk for the last 3 months” PRIMJER: “Moja prodaja se smanjila u protekla 3 mjeseca.” Copyright Expressive Business Strategies 2007 - 2010 4
- 5. Defining… /Definiranje … Defining the problem says: /Pri definiranju problema potrebno je: Look at the distribution model /Pogledati model distribucije. Look at the product marketing /Sagledati marketing proizvoda Look at the pricing model /Sagledati model određivanja cijene Contact customers who said “No!” and ask why? /Kontaktirati kupce koje su odbile te ih pitati zašto. Etc. /Itd. Copyright Expressive Business Strategies 2007 - 2010 5
- 6. Strategy /Strategija Developing a strategy.. Razvijanje strategije… Strategy defined: /Definicija strategije “the art of devising or employing plans toward a goal” /Umijeće smišljanja i primjene planova kako bi se postigao cilj - Think “Plan”/ Mislite “plan” Copyright Expressive Business Strategies 2007 - 2010 6
- 7. Tactics /Taktike Tactics are defined as Taktike su definirane kao: “the art or skill of employing available means to accomplish an end” “Umijeće ili vještina korištenja sredstava kako bi postigli cilj.” - Think “action”/ Mislite “akcija” Merriam-Webster, I. 1996, c1993. Merriam-Webster's collegiate dictionary. Includes index. (10th ed.). Merriam-Webster: Springfield, Mass., U.S.A.” Copyright Expressive Business Strategies 2007 - 2010 7
- 8. DO! DJELUJTE! Copyright Expressive Business Strategies 2007 - 2010 8
- 9. Summary /Sažetak Overcoming Crisis or reviving a business can be summed up in one word Nadvladavanje krize ili revizija poslovanja može se sažeti u jednoj riječi FOCUS!/FOKUS Copyright Expressive Business Strategies 2007 - 2010 9
- 10. Summary /Sažetak Overcoming Crisis or reviving a business can be summed up in one word Nadvladavanje krize ili revizija poslovanja može se sažeti u jednoj riječi FOCUS!/FOKUS Copyright Expressive Business Strategies 2007 - 2010 9
Editor's Notes
- When you are in crises… It’s the time to stop and evaluate. What’s important in this evaluation is honesty. It’s also extremely important understand what has caused your crises. Once you’ve identified the “crisis catalyst”. Then correct it! Keep in mind that it is NOT an appropriate answer to identify your crisis catalyst and “repair” it. Repairing a broken process just allows you to be more efficient in reaching crisis again.. When in crisis, you need to change. Change the “crisis catalyst” and see and measure the results. Positive results mean the change was good. Negative results mean that you need to find another way to change the “crisis catalyst” Let’s look at the change process..
- When your business is in crisis, you must do is to begin to take practical steps. These practical steps are: Define the crisis. Think it through and begin to “break it down”. Identify the problem. Develop a strategy. This is the plan that focuses on your defined crisis.. It’s what needs to be implemented to effect change. Create a step by step plan.. Ok so you’ve “broken down” the crisis into it’s pieces. You have a plan. Now you need to list the steps to accomplish your plan. - Do! Well this is obvious… But it’s also the most difficult. Often times this means looking at what you’ve done and throwing a lot of it out. My advice is don’t let your EGO stand in the way of good business decisions.
- Defining in a crisis situation is critical. When you are faced with a problem you need to FOCUS. You will hear that word a lot. Focus… Focus means examining every facet of a business and concentrating on things that aren’t working well. Let’s take an example. Your business is selling coffee beans to coffee shops, and your sales are declining. The first instinct is to say that people aren’t drinking coffee so I better find something else to sell. Before you jump to that conclusion, you need to look at your business and ask questions. You need to begin to ask questions. You go to a customer and ask questions like: “I noticed that you didn’t order any coffee? Why?” Then listen. You may hear something like price, availability, poor quality, any one of a number of reasons. In this example let’s say that you hear that the price and quality are OK, but you find out that the customer needs to know that his coffee supply will be there each week at 9:00am on Thursdays. You look at your delivery schedule and find out that your deliverys are arriving on any day of the week at 4pm in the afternoon. So now what do you do…. Strategy…
- You’ve finished your problem definition. You’ve broken down the pieces and you know that “distribution” is the problem.. Now what? Develop a plan that directly addresses the problem definition. Then communicate it to your employees. If you are a small business with just one or two employees, begin to “live” your plan. It’s important to be consistent, don’t communicate a plan and then not follow it. Not following you plan tells your employees that you aren’t serious about change.
- Tactics follow strategy in the same way that strategy follows you problem definition. Tactics are your step by step approach to implementing your strategy and solving the problem. So let’s review. Definition: Research Says Distribution is our problem in declining coffee sales Strategy: Develop a consistent Delivery Schedule Tactics: Develop a list of customers Contact customers Ask preferred deliver time Resolve any delivery conflicts by suggesting an alternate time Send a letter confirming delivery schedule Communicate schedule to works. Offer an incentive for accomplishing delivery routes “on time”.
- Do! You’ve asked your questions, you know the problem, you have a strategy, you know the steps you need to take… So now take them.. Make sense?
- In my 20 plus years in business and in watching my own business grow, I can tell you that the key to a successful business is most often FOCUS! I’ve seen successful companies take on a new product line in a completely different market and FAIL! Why? Because they lost focus. Key to a overcoming and reviving is going back to the basics and focusing like a lazer beam on what your business is, and shedding anything outside that focus… Re-Learn your business again and concentrate on doing it well…