Outlook magazine wanted to enhance the experience for readers of its issue recognizing the Greatest Indian by bringing the cover page to life with additional interactive content. It partnered with POINT to enable the cover page, allowing users to cast votes in a poll by capturing the page with their phone cameras and view information on other contenders. This achieved Outlook's goals of reaching more people to vote and personalizing communication, with over 1800 user engagements, 4500 widget views, and 1096 new POINT app downloads generated by the interactive magazine cover.