Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

2016 Super Bowl Survey Infographic

18,243 views

Published on

The findings described below are based on a survey conducted by Penn Schoen Berland in partnership with Burson-Marsteller and Fan Experience from January 14th-18th, 2016. The survey was conducted
online among a national sample of N=1000 people who plan to watch the Super Bowl this year and who watched the Super Bowl last year.

Published in: Sports
  • Comment Gagner jusqu'a 1000 euro par moi on Parions sur le Sport Découvrez Notre Top 10 Bookmakers Légaux en France en 2018, plus La Stratégie Secrète pour Gagner de l'argent a Terme on parions sur le sports, avec un seul euro - Gagnant a 100% visiter: https://bookmaker-foot.weebly.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Nice !! Download 100 % Free Ebooks, PPts, Study Notes, Novels, etc @ https://www.ThesisScientist.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hey guys! Who wants to chat with me? More photos with me here 👉 http://www.bit.ly/katekoxx
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Nice !! Download 100 % Free Ebooks, PPts, Study Notes, Novels, etc @ https://www.ThesisScientist.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Finally i found something that changed my life, if you need to change yours just watch the video here http://bit.ly/changesvideo Hope it helps you as it helped me!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

2016 Super Bowl Survey Infographic

  1. 1. – SURVEY HIGHLIGHTS – 2016 SUPER BOWL Many fans say the Super Bowl is more than a sporting event, as the commercials & halftime show make it an entertainment spectacle. say it’s a sporting event say it’s an entertainment spectacle46% 39% of Millennials are very likely to talk about the ads they like with other fans 59% 43% OF MILLENNIALS ARE VERY LIKELY TO SHARE THAT AD ACROSS SOCIALS 58%say the game is better with ads and halftime show NEARLY HALF WOULD BE DISAPPOINTED IF IT AIRED WITHOUT COMMERCIALS! enjoy the suspense of watching ads for the first time during the game84% ** C O M M E R C I A L B R E A K ** Millennials are very likely to use social media to interact with the game 1IN3say they will be checking social media “constantly” 87%believe that social media brings them closer to other fans are much more likely to use social media during the game 55% are very likely to seek out social posts from brands or companies 42% ARE VERY LIKELY TO RESPOND OR INTERACT DIRECTLY 45% Fantasy Football players are by far the most engaged audience on social media Fans say they’d prefer to watch at home with family & friends MORE THAN fans agree that advancements in technology are changing football for the better 8IN102IN3 The findings described here are based on a survey conducted by Penn Schoen Berland in partnership with Burson-Marsteller and Fan Experience from January 14th-18th, 2016. The survey was conducted online among a national sample of N=1000 people who plan to watch the Super Bowl this year and who watched the Super Bowl last year. Additional information available upon request. NEARLY – SURVEY HIGHLIGHTS – 2016 SUPER BOWL Many fans say the Super Bowl is more than a sporting event, as the commercials & halftime show make it an entertainment spectacle. say it’s a sporting event say it’s an entertainment spectacle46% 39% of Millennials are very likely to talk about the ads they like with other fans 59% 43% OF MILLENNIALS ARE VERY LIKELY TO SHARE THAT AD ACROSS SOCIALS 58%say the game is better with ads and halftime show NEARLY HALF WOULD BE DISAPPOINTED IF IT AIRED WITHOUT COMMERCIALS! enjoy the suspense of watching ads for the first time during the game84% ** C O M M E R C I A L B R E A K ** Millennials are very likely to use social media to interact with the game 1IN3say they will be checking social media “constantly” 87%believe that social media brings them closer to other fans are much more likely to use social media during the game 55% are very likely to seek out social posts from brands or companies 42% ARE VERY LIKELY TO RESPOND OR INTERACT DIRECTLY 45% Fantasy Football players are by far the most engaged audience on social media Fans say they’d prefer to watch at home with family & friends MORE THAN fans agree that advancements in technology are changing football for the better 8IN102IN3 NEARLY The findings described here are based on a survey conducted by Penn Schoen Berland in partnership with Burson-Marsteller’s Fan Experience specialty from January 14th-18th, 2016. The survey was conducted online among a national sample of N=1000 people who plan to watch the Super Bowl this year and who watched the Super Bowl last year. Additional information available upon request.

×