Our wireless headphone product targets teenagers and young adults aged 11 to 20 who love music but find wired headphones uncomfortable, especially in the summer heat. Jorgina, a 15-year-old average teenage girl who loves music, will feature in advertisements for the unisex headphones. The wireless headphones are estimated to sell for between £30 to £60 and appeal most to late teenagers and early adults.
2. Target Audience
• Our target audience will be teenagers to
early twenties also it will be any gender
because we have made our product
unisex.
• Our product is for teenagers who love
music but hate having loose dangling
headphone wires in the summer when its
hot.
3. Who will feature?
• Jorgina will feature in our advert as a
normal average teenage girl who loves
music.
• Also she is in the middle of our age range
at 15 years young and our age range is
11 to 20’s years
4. • I estimate my product will sell for £30 to
£60
• I think late teenagers to early adults will
buy my product.
