This document summarizes the findings of a survey conducted by IDG Connect on the global shift to Android tablets among business and IT professionals. The key findings were that Android is gaining significant momentum globally, with a majority or plurality in most regions believing Android will surpass iOS as the leading tablet OS within 12 months. Among IT professionals who do not yet own a tablet, 49% said they would buy an Android tablet compared to only 26% for the iPad. This suggests that contrary to analyst predictions, Android is experiencing growing adoption worldwide, driven by influencers like business and IT professionals.
Section 1 of the report describes Evergrande's fraudulent accounting schemes that mask its insolvent balance sheet. While Evergrande reports RMB 35 billion in equity, the report identifies six cases of accounting misstatement where assets are overstated or liabilities understated. Adjusting for these misstatements, the report estimates Evergrande's actual pro forma equity is negative RMB 36 billion, indicating insolvency. Other analysts have also identified potential fraud at Evergrande, including China's Ministry of Finance.
Global mobile advertising spend was $5.3 billion in 2011 according to a report from IAB Mobile Marketing Center of Excellence, IAB Europe, and IHS Screen Digest. The report found that Asia-Pacific led regions with $1.9 billion in spend, followed by North America at $1.7 billion and Europe at $1.4 billion. Search advertising dominated the mobile advertising market, accounting for 62% of global spend, while display and messaging made up 28% and 10% respectively. The proliferation of mobile advertising formats varied by region.
Back to-school spending grows as parents restock, replenish children’s needs中文互联网数据研究资讯中心--199it
The document is a survey of 8,509 adults in the United States conducted in July 2012 about back-to-school shopping. Some key findings include:
- 31% of respondents have children aged 6-17 living in their household.
- Respondents plan to spend an average of $258 on clothing, $139 on shoes, and $100 on school supplies.
- Most shopping (67%) will be done at discount stores, with department stores, clothing stores, and online also being popular options.
- Nearly half of respondents (48%) will begin shopping 3 weeks to 1 month before school starts.
This document summarizes the findings of a survey conducted by IDG Connect on the global shift to Android tablets among business and IT professionals. The key findings were that Android is gaining significant momentum globally, with a majority or plurality in most regions believing Android will surpass iOS as the leading tablet OS within 12 months. Among IT professionals who do not yet own a tablet, 49% said they would buy an Android tablet compared to only 26% for the iPad. This suggests that contrary to analyst predictions, Android is experiencing growing adoption worldwide, driven by influencers like business and IT professionals.
Section 1 of the report describes Evergrande's fraudulent accounting schemes that mask its insolvent balance sheet. While Evergrande reports RMB 35 billion in equity, the report identifies six cases of accounting misstatement where assets are overstated or liabilities understated. Adjusting for these misstatements, the report estimates Evergrande's actual pro forma equity is negative RMB 36 billion, indicating insolvency. Other analysts have also identified potential fraud at Evergrande, including China's Ministry of Finance.
Global mobile advertising spend was $5.3 billion in 2011 according to a report from IAB Mobile Marketing Center of Excellence, IAB Europe, and IHS Screen Digest. The report found that Asia-Pacific led regions with $1.9 billion in spend, followed by North America at $1.7 billion and Europe at $1.4 billion. Search advertising dominated the mobile advertising market, accounting for 62% of global spend, while display and messaging made up 28% and 10% respectively. The proliferation of mobile advertising formats varied by region.
Back to-school spending grows as parents restock, replenish children’s needs中文互联网数据研究资讯中心--199it
The document is a survey of 8,509 adults in the United States conducted in July 2012 about back-to-school shopping. Some key findings include:
- 31% of respondents have children aged 6-17 living in their household.
- Respondents plan to spend an average of $258 on clothing, $139 on shoes, and $100 on school supplies.
- Most shopping (67%) will be done at discount stores, with department stores, clothing stores, and online also being popular options.
- Nearly half of respondents (48%) will begin shopping 3 weeks to 1 month before school starts.
This document discusses how the economics of online advertising are affected by the supply and demand of digital ad impressions. It argues that treating all delivered ad impressions as equal creates an oversupply that depresses prices. By focusing on viewable impressions, the supply becomes limited like other media, and scarcity is reestablished. This benefits publishers by allowing them to charge prices more reflective of the true value provided to advertisers, increasing revenue potential for publishers. Overall, shifting to viewable impressions as the currency improves ad effectiveness measurement and creates a win-win scenario for advertisers, consumers, and publishers.
The document summarizes a study that analyzed how demographic-based TV media plans perform for key consumer packaged goods (CPG) brands. The study found that demo-based plans are inefficient, as they reach all buyer groups equally regardless of their value to brands. On average, brands wasted 30% of exposures on households that did not participate in their categories. Only 15% of exposures reached households that accounted for 80% of sales. Demographics are a poor surrogate for purchasing behavior, as over half of sales fell outside the largest demographic groups used for targeting. The findings suggest media plans should transition from demographic targeting to purchase-based audience buying to improve efficiency.
This document discusses how the economics of online advertising are affected by the supply and demand of digital ad impressions. It argues that treating all delivered ad impressions as equal creates an oversupply that depresses prices. By focusing on viewable impressions, the supply becomes limited like other media, and scarcity is reestablished. This benefits publishers by allowing them to charge prices more reflective of the true value provided to advertisers, increasing revenue potential for publishers. Overall, shifting to viewable impressions as the currency improves ad effectiveness measurement and creates a win-win scenario for advertisers, consumers, and publishers.
The document summarizes a study that analyzed how demographic-based TV media plans perform for key consumer packaged goods (CPG) brands. The study found that demo-based plans are inefficient, as they reach all buyer groups equally regardless of their value to brands. On average, brands wasted 30% of exposures on households that did not participate in their categories. Only 15% of exposures reached households that accounted for 80% of sales. Demographics are a poor surrogate for purchasing behavior, as over half of sales fell outside the largest demographic groups used for targeting. The findings suggest media plans should transition from demographic targeting to purchase-based audience buying to improve efficiency.
The document summarizes key developments in the 4-year history of the Apple App Store:
- The number of available apps has grown from 500 at launch to over 650k currently, though 334k apps have also been removed.
- The US initially dominated downloads but has lost some share to growing Asian markets like China and Japan in recent years.
- While total downloads increased, average downloads per app among the top 200 has declined from 15.4 to 8.4 as the store has become more fragmented.
- Revenues have grown due to the rise of in-app purchases, now generating 68% of revenue among top grossing apps compared to 7% four years ago.
Automobiles are a top driver of internet advertising. Cars increased their internet advertising spending by 80.2% in the period from January to April 2012, making them the fourth largest advertising product group online. Audi increased its advertising spending the most of any automaker, nearly doubling its expenditures and focusing on promoting the A1 and A4 models. Mobile display advertising for cars has also grown significantly.
Comscore media metrix ranks top 50 u.s. web properties for june 2012中文互联网数据研究资讯中心--199it
1) According to a June 2012 report by comScore, travel and retail websites saw increased traffic as summer began, with Americans booking travel and purchasing items for summer activities.
2) Top gaining categories included travel sites like hotels and cruises, as well as retail sites for sports/outdoor, toys, and tickets.
3) The top 50 overall websites included Google, Yahoo, Microsoft, Facebook and Amazon, while fast growing sites included Zynga and The Mozilla Organization.
The document discusses how retailers are working to enhance the customer experience in response to changing customer behaviors and expectations. A survey found that within five years, over 40% of retailers expect to provide personalized product details and coupons to customers based on location. Over 50% of transactions are expected to be completed via mobile. The primary drivers for retailers to invest in new technologies are improving customer service (51%) and keeping pace with competition (22%). The document argues that retailers must provide seamless omnichannel experiences to meet rising customer expectations of having information and options available both online and in physical stores.
1) "Next generation" retailers like flash sale sites dominate traditional online retailers in growing customer lifetime value in a customer's first year, capturing 385% of a customer's first month's spending on average compared to 94% for traditional retailers.
2) Customers of daily deal, group buying, and flash sale sites purchase nearly twice as frequently on average than customers of traditional online retailers, with 49-52 days between purchases compared to 89 days.
3) However, purchases from traditional online retailers are over 50% larger on average than from "next generation" retailers, at $105 compared to $61-82.
The study found that (1) Fortune Global 100 companies are mentioned over 10 million times per month on social media, primarily on Twitter, (2) social media usage among these companies has grown significantly in recent years as more create accounts and engage with users, and (3) companies are increasingly creating original content and multiple specialized accounts to target different audiences and regions on diverse platforms like Twitter, Facebook, YouTube, Google+, and Pinterest.
This document summarizes key online advertising trends from April to June 2012. It finds that while click volumes and costs increased year-over-year in the US, click-through rates were maintained. Google maintained its majority share of search traffic and spending. Exact matching of keywords grew and improved metrics over broad matching. Performance varied by industry, with trends shown for auto, business to business, education, finance, healthcare, retail, and travel. Targeting of mobile devices like smartphones and tablets is showing promise as their use increases.
This document summarizes data from a 2011 survey of over 3,800 respondents regarding social media sponsorships. Some key findings:
- 51.5% of marketers have compensated social media publishers for sponsored content.
- Marketers value a sponsored blog post at $114 on average and a sponsored tweet at $63.
- 51.5% of social media publishers have accepted compensation for sponsored content, though 77.1% dislike offers with no compensation.
- Publishers value a sponsored blog post at $190 on average, feeling their personal blogs are worth more than marketers calculate.
This document discusses the opportunities presented by big data for international development. It notes that innovations in technology have led to an explosion in the quantity and diversity of digital data being generated in real-time. This data holds potential to track development progress and understand how policies impact vulnerable populations. However, turning large and complex digital datasets into actionable information requires using computational techniques to identify trends and patterns. While big data presents opportunities, questions also remain regarding its analytical value, policy relevance, and privacy implications when used in development contexts. Overall, big data could complement traditional data sources and help narrow information gaps, but human expertise is still needed to properly analyze and interpret digital data.
The document is a survey conducted by Global Advisor on social media usage. It provides the following key information:
- The survey received responses from 19,271 individuals across various countries and demographics.
- 35% of respondents indicated they would rather be tech savvy, while 65% said they would rather be people savvy.
- The results are broken down by factors like gender, age, income level, employment status and country to show variations in preferences across different groups.
Holiday ecommerce sales in 2011 saw a 15% increase over 2010, showing strong consumer spending online. Merchants have adapted by embracing mobile commerce, with more having mobile-optimized sites and apps. Social media usage is also growing, with Pinterest seeing a rise in merchant activity. Merchants are also leveraging marketplaces more for prospecting and promotions, though some worry about losing control of customers. Overall, merchants are adapting well to changing consumer behaviors across channels.
The document summarizes key findings from the 2012 RIS/Cognizant Shopper Experience Study, which surveyed over 2,100 shoppers. It finds that while most purchases still occur in physical stores, shoppers want personalized in-store experiences. Retailers need to focus on the basics like competitive pricing and knowledgeable employees, while differentiating themselves through loyalty programs and cross-channel personalization. Shopper expectations vary between consumable and specialty products. Overall, retailers must reshape their strategies and stores to provide personalized solutions in order to keep shoppers from showrooming or buying elsewhere.