The document discusses the One Town One Product (OTOP) program in the Philippines, which was adapted from a similar program in Japan. OTOP aims to promote entrepreneurship and job creation by having each city and municipality identify, develop, and promote a local product or service. It offers business assistance like training, product development support, and marketing aid to help small and medium enterprises. Key elements that help OTOP succeed include dedicated local government support, available raw materials, local culture and skills, and access to markets. The document provides examples of products identified in various towns in Negros Occidental province.

3. What is OTOP-Philippines? ONE TOWN ONE PRODUCT – Philippines (OTOP – Philippines) is a priority program of Her Excellency President Gloria Macapagal-Arroyo to promote entrepreneurship and create jobs. Through OTOP, local chief executives of every city and municipality take the lead in identifying, developing, and promoting a specific product or service which has a competitive advantage. OTOP-Philippines supports MSMEs to manufacture, offer, and market distinctive products or services through the use of indigenous raw materials and local skills and talents.

5. The program targets MSMEs with an asset size of not more than P100 million, which account for about 99% of business establishments. Who may avail of the assistance?

8. OTOP – NEGROS OCIDENTAL Puto Manapla Dried Fish Cadiz City Squid Rings Sagay City 2 nd Processed Food Escalante City Pineapple Don Salvador Benedicto Handicrafts Toboso Mushroom Culture Calatrava Peanuts San Carlos City 1 st Giftware & Holiday Décor Bacolod City Lone PRODUCT TOWN DISTRICT

9. OTOP – NEGROS OCIDENTAL Swine Production La Carlota City Processed Food (Kalamay hati) San Enrique Hablon Valladolid Silk (Model OTOP) Bago City 4th Game Fowls Murcia Bamboocraft Talisay City Processed Food (Banana Chips) Silay City Blue Crabs EB Magalona Eco-tourism (Gawahon) Victorias City 3 rd PRODUCT TOWN DISTRICT

10. OTOP – NEGROS OCIDENTAL Bangus Sardines Himamaylan Garments Binalbagan Livestock Isabela Processed Meat Moises Padilla Processed Meat La Castellana Oysters Sauce Hinigaran 5 th Shrimp Paste (Bagoong) Pulupandan Processed Food (Sardines) Pontevedra PRODUCT TOWN DISTRICT

11. OTOP – NEGROS OCIDENTAL Aquamarine Products Hinoba-an Tourism Sipalay City Corn Cauayan Lime Candoni Aquamarine Products Ilog Charcoal Briquettes Kabankalan City 6 th PRODUCT TOWN DISTRICT