The document outlines a video advertisement project for Freddo.My Ice Cream. The 1 minute 30 second video will feature three friends enjoying ice cream at the stall and taking a selfie. The target audience is 17-30 year olds. The project scope describes the story of one friend buying ice cream while another waits, and they later joining a third friend to enjoy their ice cream together.

1. OTAK RIBUT PRODUCTION

2. Group Members
 Siti Nur Ainna Binti Saiful Bahri
Project Manager
 Nor Murni Syuhada
Editor
 Saidatul Sabrina
Graphic Designer

3. Project Description
 Video Advertisment
 Duration
1 minute 30 seconds
 Client Name
Freddo.My Ice Cream

4. Project Objective & Target
Audience
 To promote people to come to
Freddo.My Ice Cream
 To show the flavor of ice cream to the
customer
 17 – 30 years old

5. Project Scope
 Starting with shooting at the stall of
Freddo.Mywith two friends come who
want to buy ice cream. Atiqah go and
buy the ice cream while Azeera sit at the
table. Atiqah buys 3 ice creams. When
Atiqah go back to the table where Azeera
was sitting, she asks Azeera whether
where Sharifah is. A few minutes after
Azeera text Sharifah, Sharifah arrived
and sit with them enjoying their ice
cream. They take a selfie and upload it
on the instagram.

6.  There are three friends name Atiqah,
Azeera and Sharifah. One day, Atiqah
and Azeera go to Freddo.My Ice Cream.
Atiqah buys 3 ice creams. When Atiqah
go back to the table where Azeera is
sitting, she asks Azeera whether where
Sharifah is. Azeera texts Sharifah and
asks her where she is. A few minutes
later, Sharifah arrives and she sits
together with them and enjoy the ice
cream together. They take a selfie and
upload it on the instagram.

7. Landing Page

13. Style Guide

17. Detailed Storyboard

25. Costing & Gantt Chart