Especially in community of horse riders a different map usage is widespread. Conventional maps on Smartphone cannot be used due to the lack of important details. Small paths, stairs or poisonous plants are some of the factors that play an important role for the orientation in the terrain. The orientation feature of the ReiterApp is intended to help finding the best route. Or the fastest. Or the safest. Or the most beautiful…

1. Wilken Holle
29.04.2013
CEO out there! communication

2. What we are doing?
We are service
provider for location
based apps.
But we also get experiences
with own ideas.

5. Collecting spots of the
easter egg hunt 2013.
by Iaroslav Sheptykin
Mobile Game Lab

6. Horse riding
www.reiterapp.de

8. Horse Riders
| 3.67 million horse riders in Germany
| 1.2 million active horse riders
| 1.1 million horses
| Several horse riders have more
than one horse

9. Horse Rider
| Spending 400 € per month per horse
| Volume of trade € 5 billion in 2012

10. Horse Rider Motivation
Love their horse(s)
The experience of
nature, the partnership
with the horse or the
community with friends
are the reasons for the
this time-consuming
hobby
Sense of responsibility,
reliability and loyalty

11. Importance
79,2
89,2
Horse sport
is my life
Horse riding is
my most
important
hobby

12. How many hours are
spending horse riders per
week in average?

13. 21

14. part-time job

16. Touristische Routenentwicklung per Open source? – VFD e.V. DSFT Seminar, Berlin 19.10.2012

17. | Standard paper maps (topographical)
| Compass
| GPS devices (100 - 500 €) + (~200 €)
Maps for horse riders
Several horse riders track their routes and upload them to routing
portals.

18. www.gpsies.com

19. www.gpsies.com

20. | SW - NE Route by vfdnet.de
| Create by the community
| 104 Stations
(Horse friendly -
Hotels /Hostels)

21. Problems
| Ways (closures, detours, shortcuts)
| Weather
| Poisonous plants (especially at resting places)
| Behavior on the road

22. Problems - Ways

24. Problems
| Federal state have different
riding rules and laws
| App feature: Boundary
detection to warn the user
and provide help information
| Nature reserves

25. | Commercially difficult
| We can‘t guarantee that the path is fully under the law
| Selling prepared routes currently only possible with the
local tourism's agencies
Providing routes

26. POIs
| POI Layers with information about stairs,
poisoned plans and accommodations
| www.wanderreitkarte.de/

28. | Routes
| Orientation
| Horse - Profiles
| Tracking
| Community
| Online / Offline Functionality

29. | Slide menu navigation
| Unlimited horse profiles

30. | Search for routes
| Route details
| Offline routes
| Bases on MapBox
(Alpstein fork)

31. Die Community im Fokus
Die Reiter App vernetzt Reiter durch Community
-
| Community
| Timeline for sharing
Routes, Photos and Comments
| Tracking horse related data

32. | Horse profiles
| Related photos
| Tracks
| Information

33. Interested? We are looking
for beta tester.
www.reiterapp.de

34. out there! communication
Flughafenallee 10 | 28199 Bremen
mail@othere.de www.othere.de
Geschäftsführung: Wilken Holle
Thank you for your attention!
Get in touch: wilken.holle@othere.de
Phone: +49-176-24530835
@wilkenholle

35. About
Address
out there! communication UG (haftungsbeschränkt)
Flughafenallee 10, 28199 Bremen
Tel. +49 421 5905 5479
Mobil. +49 176 24530835
mail@othere.de
www.othere.de
CEO: Wilken Holle
Amtsgericht Bremen HRB 26959
St-Nr.: 71 584 04669
Author / Design
out there! communication UG
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