Allyson Perry - Cracking the Code on Food Issues: Consumer Insights on Animal...John Blue
Cracking the Code on Food Issues: Consumer Insights on Animal Agriculture - Allyson Perry, Center for Food Integrity, from the 2015 Iowa Pork Congress, January 28-29, Des Moines, IA, USA.
More presentations at http://www.swinecast.com/2015-iowa-pork-congress
Getting Her Attention - Online and Offline Marketing Strategies that WorkElizabeth Scott
Women are a challenge to reach for healthcare marketers these days. Hospitals need to use every opportunity to reach out to these important decision-makers and use online and offline strategies to get their valuable attention.
Do Americans think they have the right insurance?PolicyGenius Inc
Results of a 1,000-person poll about consumer attitudes toward insurance coverage. See whether Americans think they have the right level of insurance coverage.
RememberItNow Presentation to U.S. Office of eHealth InitiativesMobile PRM
RememberItNow! recently presented their eHealth service to the U.S. Office of eHealth Initiatives in response to their request for information on new medication management technology.
Learn how RememberItNow! can improve medication compliance with SMS, Push and eMail medication reminders, an easy-to-use PHR, and a private care community.
Discover the future of eHealth and how it starts with the patient’s perspective. To learn more about RememberItNow! please visit:
http://www.rememberitnow.com
The essence of parenting hasn’t changed. Parents love their children unconditionally. What has changed is the look and make up of families today. The Marketing to the Modern Family study looks at the changing dynamics, then offers insights and recommendations to ensure brands are poised for future success.
Allyson Perry - Cracking the Code on Food Issues: Consumer Insights on Animal...John Blue
Cracking the Code on Food Issues: Consumer Insights on Animal Agriculture - Allyson Perry, Center for Food Integrity, from the 2015 Iowa Pork Congress, January 28-29, Des Moines, IA, USA.
More presentations at http://www.swinecast.com/2015-iowa-pork-congress
Getting Her Attention - Online and Offline Marketing Strategies that WorkElizabeth Scott
Women are a challenge to reach for healthcare marketers these days. Hospitals need to use every opportunity to reach out to these important decision-makers and use online and offline strategies to get their valuable attention.
Do Americans think they have the right insurance?PolicyGenius Inc
Results of a 1,000-person poll about consumer attitudes toward insurance coverage. See whether Americans think they have the right level of insurance coverage.
RememberItNow Presentation to U.S. Office of eHealth InitiativesMobile PRM
RememberItNow! recently presented their eHealth service to the U.S. Office of eHealth Initiatives in response to their request for information on new medication management technology.
Learn how RememberItNow! can improve medication compliance with SMS, Push and eMail medication reminders, an easy-to-use PHR, and a private care community.
Discover the future of eHealth and how it starts with the patient’s perspective. To learn more about RememberItNow! please visit:
http://www.rememberitnow.com
The essence of parenting hasn’t changed. Parents love their children unconditionally. What has changed is the look and make up of families today. The Marketing to the Modern Family study looks at the changing dynamics, then offers insights and recommendations to ensure brands are poised for future success.
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Oscar Health Insurance. Unlike most health care insurance companies, Oscar focuses on end-users as opposed to companies. It connects end users with its network of health care providers (e.g., doctors, hospitals). It focuses on end-users, largely because America’s new health care plan, usually called Obamacare, opened up this opportunity for focusing on end-users, who didn’t have coverage through employers. Oscar reduces its costs through a simpler form of web-based billing, Telemedicine, and wearable technology. These slides describe the value proposition, customers, method of value capture, scope of activities and the method of strategic control for Oscar.
Keeping Health Care Simple: The Oscar ApproachRobert Taurosa
As America continues to deal with its healthcare issues, one company seeks to simplify the industry, focusing on transparency and simplicity. Robert Taurosa discusses.
Mintel’s 2018 Consumer Trends for North AmericaBrandSquare
To ring in each new year, the world’s leading marketing intelligence agency identifies the key consumer trends that are most likely to influence businesses in markets around the world. For 2018, Mintel is highlighting two intriguing trends that will have a big impact in the U.S. and Canada. Join us to learn about “Trust Funding” and “Health Yourself” — and what these trends mean for advancing your brand in the year ahead.
Watch the entire webinar here: http://videos.brandsquare.com/watch/7EE4T3qSjzGxgV8k453Ash
The healthcare industry is rapidly shifting – and not just in spending – but also in the method in which doctors, clinics and hospitals interact with patients. Consumers are turning to digital for various health related inquiries, with more than 60% of consumers 45+ spending up to five hours a week researching online. From finding information about medical conditions or drugs to communicating with doctors and the rest of the healthcare community, digital has become a way of life for today’s consumers. And pharma and healthcare marketers are taking notice.
Delivering on the Promise of the Affordable Care ActEnroll America
Presented by Covered California Executive Director Peter Lee at Enroll America's 2015 State of Enrollment conference. Learn more about the event and see slides from more sessions: http://www.enrollamerica.org/soe2015.
Health Insurance Literacy: Key Considerations for StakeholdersEnroll America
Webinar slides from October 20, 2014. Here at Enroll America we want consumers to get covered, and stay covered, and research shows that the more consumers know about the Affordable Care Act and health insurance, the more likely they are to keep their coverage. We know that helping consumers understand their options, select a plan that meets their need and budget, and learn how to use their coverage once enrolled is crucial, but incredibly challenging. Join Enroll America and Consumers Union to learn about the critical connection between health insurance literacy and retention and how to talk about some of the key health insurance concepts consumers struggle with. We also shared some useful resources to keep in your back pocket as these issues continue to come up in the months ahead. This webinar is appropriate for enrollment stakeholders interested in addressing gaps in knowledge about health insurance among consumers to make sure they get covered, and stay covered! You can watch the recording here: http://www.enrollamerica.org/resources/webinars/ready4oe2-effective-strategies-second-open-enrollment-period/.
Five years have passed since the Affordable Care Act was enacted, and we’re well into the second year of full implementation. In this set of slides, Commonwealth Fund president, David Blumenthal, reviews what's happened so far, and what's next.
How to Cover the Last...Millions - 2015 Policy Prescriptions® SymposiumCedric Dark
The symposium is designed for clinicians – physicians, nurses, nurse practitioners, physician assistants, and students – and healthcare executives interested in expanding their scope of knowledge about currently popular health policy topics.
Healthcare providers must understand their patients’ preferences, behaviors, and expectations in order to best meet their changing needs. New survey data reveals some of the key differences in patient behaviors and expectations between Millennials and Baby Boomers. So, what do providers need to know in order to ensure their patients are having an optimal care experience?
Consumers and the Digital Health Information JourneyEdelman
Edelman Health recently launched results from a new study – Consumers and the Digital Health Information Journey – that focuses on how US consumers engage with and use digital health content.Partnering with Edelman Berland, they conducted research that looked at 1500 US adults consisting of Millennials (ages 18-34), the Sandwich Generation (ages 35-64) and Seniors (ages 65+). Additionally, a Caregiver group was identified that included those adults who are responsible for the health decisions of a parent or other adult relative. While the study initially set out to explore how the different generations consume and use digital health content, it soon focused on the interesting results related to the Caregiver segment.
This deck is a deep dive on the digital health behaviors and preferences of Caregivers who revealed themselves as more engaged and influential than the generational groups, including Millennials. We believe that Caregivers are an overlooked group by healthcare marketers and represent a real opportunity for targeted engagement by pharma, biotech, payers, providers and other stakeholders within the healthcare industry.
Reaching Consumers in the Third Open Enrollment Period: Who Are They and What...Enroll America
The webinar featured the latest research on the remaining uninsured and those currently enrolled in marketplace coverage who need to renew, and what messages these consumers need to hear in the third enrollment period.
Enroll America’s Communicator’s Guide: How to Message Get Covered, Stay CoveredEnroll America
Webinar slides from October 27, 2014. As health coverage communicators, our first priority is to give consumers the confidence they need to get covered and stay covered. Please join us as we offer lessons learned in effective messaging in both press and digital space from the first open enrollment period. We also discussed our strategy for continuing to motivate uninsured consumers to action into the next enrollment period and explaining the process for those renewing. This webinar also focused on important messages for engaging young adult, Latino, and African American populations. You can view the recording here: http://www.enrollamerica.org/resources/webinars/ready4oe2-effective-strategies-second-open-enrollment-period/.
Meeting the Billing and Payment Needs of MillennialsFiserv
The millennial generation is coming of age, taking on more financial responsibility and beginning to flex their financial and social muscle. Billing organizations must know how to serve and satisfy millennials’ unique billing and payment practices and preferences.
Webinar Replay:
http://fisv.co/millennial-payments-webinar
Research Paper:
http://fisv.co/millennial-payments-research
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Oscar Health Insurance. Unlike most health care insurance companies, Oscar focuses on end-users as opposed to companies. It connects end users with its network of health care providers (e.g., doctors, hospitals). It focuses on end-users, largely because America’s new health care plan, usually called Obamacare, opened up this opportunity for focusing on end-users, who didn’t have coverage through employers. Oscar reduces its costs through a simpler form of web-based billing, Telemedicine, and wearable technology. These slides describe the value proposition, customers, method of value capture, scope of activities and the method of strategic control for Oscar.
Keeping Health Care Simple: The Oscar ApproachRobert Taurosa
As America continues to deal with its healthcare issues, one company seeks to simplify the industry, focusing on transparency and simplicity. Robert Taurosa discusses.
Mintel’s 2018 Consumer Trends for North AmericaBrandSquare
To ring in each new year, the world’s leading marketing intelligence agency identifies the key consumer trends that are most likely to influence businesses in markets around the world. For 2018, Mintel is highlighting two intriguing trends that will have a big impact in the U.S. and Canada. Join us to learn about “Trust Funding” and “Health Yourself” — and what these trends mean for advancing your brand in the year ahead.
Watch the entire webinar here: http://videos.brandsquare.com/watch/7EE4T3qSjzGxgV8k453Ash
The healthcare industry is rapidly shifting – and not just in spending – but also in the method in which doctors, clinics and hospitals interact with patients. Consumers are turning to digital for various health related inquiries, with more than 60% of consumers 45+ spending up to five hours a week researching online. From finding information about medical conditions or drugs to communicating with doctors and the rest of the healthcare community, digital has become a way of life for today’s consumers. And pharma and healthcare marketers are taking notice.
Delivering on the Promise of the Affordable Care ActEnroll America
Presented by Covered California Executive Director Peter Lee at Enroll America's 2015 State of Enrollment conference. Learn more about the event and see slides from more sessions: http://www.enrollamerica.org/soe2015.
Health Insurance Literacy: Key Considerations for StakeholdersEnroll America
Webinar slides from October 20, 2014. Here at Enroll America we want consumers to get covered, and stay covered, and research shows that the more consumers know about the Affordable Care Act and health insurance, the more likely they are to keep their coverage. We know that helping consumers understand their options, select a plan that meets their need and budget, and learn how to use their coverage once enrolled is crucial, but incredibly challenging. Join Enroll America and Consumers Union to learn about the critical connection between health insurance literacy and retention and how to talk about some of the key health insurance concepts consumers struggle with. We also shared some useful resources to keep in your back pocket as these issues continue to come up in the months ahead. This webinar is appropriate for enrollment stakeholders interested in addressing gaps in knowledge about health insurance among consumers to make sure they get covered, and stay covered! You can watch the recording here: http://www.enrollamerica.org/resources/webinars/ready4oe2-effective-strategies-second-open-enrollment-period/.
Five years have passed since the Affordable Care Act was enacted, and we’re well into the second year of full implementation. In this set of slides, Commonwealth Fund president, David Blumenthal, reviews what's happened so far, and what's next.
How to Cover the Last...Millions - 2015 Policy Prescriptions® SymposiumCedric Dark
The symposium is designed for clinicians – physicians, nurses, nurse practitioners, physician assistants, and students – and healthcare executives interested in expanding their scope of knowledge about currently popular health policy topics.
Healthcare providers must understand their patients’ preferences, behaviors, and expectations in order to best meet their changing needs. New survey data reveals some of the key differences in patient behaviors and expectations between Millennials and Baby Boomers. So, what do providers need to know in order to ensure their patients are having an optimal care experience?
Consumers and the Digital Health Information JourneyEdelman
Edelman Health recently launched results from a new study – Consumers and the Digital Health Information Journey – that focuses on how US consumers engage with and use digital health content.Partnering with Edelman Berland, they conducted research that looked at 1500 US adults consisting of Millennials (ages 18-34), the Sandwich Generation (ages 35-64) and Seniors (ages 65+). Additionally, a Caregiver group was identified that included those adults who are responsible for the health decisions of a parent or other adult relative. While the study initially set out to explore how the different generations consume and use digital health content, it soon focused on the interesting results related to the Caregiver segment.
This deck is a deep dive on the digital health behaviors and preferences of Caregivers who revealed themselves as more engaged and influential than the generational groups, including Millennials. We believe that Caregivers are an overlooked group by healthcare marketers and represent a real opportunity for targeted engagement by pharma, biotech, payers, providers and other stakeholders within the healthcare industry.
Reaching Consumers in the Third Open Enrollment Period: Who Are They and What...Enroll America
The webinar featured the latest research on the remaining uninsured and those currently enrolled in marketplace coverage who need to renew, and what messages these consumers need to hear in the third enrollment period.
Enroll America’s Communicator’s Guide: How to Message Get Covered, Stay CoveredEnroll America
Webinar slides from October 27, 2014. As health coverage communicators, our first priority is to give consumers the confidence they need to get covered and stay covered. Please join us as we offer lessons learned in effective messaging in both press and digital space from the first open enrollment period. We also discussed our strategy for continuing to motivate uninsured consumers to action into the next enrollment period and explaining the process for those renewing. This webinar also focused on important messages for engaging young adult, Latino, and African American populations. You can view the recording here: http://www.enrollamerica.org/resources/webinars/ready4oe2-effective-strategies-second-open-enrollment-period/.
Meeting the Billing and Payment Needs of MillennialsFiserv
The millennial generation is coming of age, taking on more financial responsibility and beginning to flex their financial and social muscle. Billing organizations must know how to serve and satisfy millennials’ unique billing and payment practices and preferences.
Webinar Replay:
http://fisv.co/millennial-payments-webinar
Research Paper:
http://fisv.co/millennial-payments-research
Redefining health in an age of uncertainty roseConsumerMed
Learn 5 key trends in consumer health. Get a view into the hearts and minds of today’s consumers, including the boomers. Based on the latest research. Presented at ConsumerMed.org 2013 Summit by Pete Rose, Executive Vice President at The Futures Company.
The public health insurance exchanges have been in operation for nearly three years now and may be opening the door for a new generation of engaged health care consumers. Deloitte’s 2016 Survey of US Health Care Consumers sought to understand their satisfaction with coverage, confidence in handling future health care costs, use of online services, knowledge of costs, and how they shop for coverage. http://www2.deloitte.com/us/en/pages/life-sciences-and-health-care/articles/health-care-consumers-health-insurance-exchanges.html
Findings reveal:
o Exchange consumers say they are satisfied with their coverage at the same rate as people with employer coverage
o More exchange consumers feel prepared to handle future costs and able to access affordable care than last year
o More than twice as many exchange consumers report using online information sources to shop for a policy than the average consumer, including those with employer coverage
o More exchange consumers say they understand their costs than consumers with employer coverage, and when they used their coverage, few had surprise out-of-pocket costs
o Exchange consumers shop around for coverage and evaluate the total costs before making decisions, and they continue to be willing to accept network tradeoffs for lower payments
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
3. ✤ Health insurance generally isn’t
fun.
✤ According to a healthline.com 2014
survey, the U.S. health insurance
and open enrollment systems were
graded by about 82 percent of
respondents at a “C” or below. For
almost 20 percent, the U.S. health
system earned an abysmal “F.”
May 5, 2015
Background
3
4. ✤ Health insurance generally isn’t
fun.
✤ According to a healthline.com 2014
survey, the U.S. health insurance
and open enrollment systems were
graded by about 82 percent of
respondents at a “C” or below. For
almost 20 percent, the U.S. health
system earned an abysmal “F.”
May 5, 2015
Background
4
✤ In fact, 37% of millennials believe
the current state of healthcare in
the United States ranks “poor” or
“terrible.” (Communispace)
5. ✤ Health insurance generally isn’t
fun.
✤ According to a healthline.com 2014
survey, the U.S. health insurance
and open enrollment systems were
graded by about 82 percent of
respondents at a “C” or below. For
almost 20 percent, the U.S. health
system earned an abysmal “F.”
May 5, 2015
Background
5
✤ For purposes of our discussion,
Deloitte University Press defines
the health insurance marketplaces
as public (exchanges), private
(employer), and “other” (private
brokers or individual sales outside
exchanges).
✤ In fact, 37% of millennials believe
the current state of healthcare in
the United States ranks “poor” or
“terrible.” (Communispace)
6. ✤ A newcomer to the world of health
insurance, Oscar began insuring
people in New York with the
implementation of the Affordable
Care Act in 2013-14.
May 5, 2015
Enter, Oscar
6
7. ✤ A newcomer to the world of health
insurance, Oscar began insuring
people in New York with the
implementation of the Affordable
Care Act in 2013-14.
✤ Through Oscar’s cartoonish,
friendly ads, the company has
tried to set itself apart visually.
May 5, 2015
Enter, Oscar
7
11. The Focus
✤ Millennial New Yorkers
✤ Educated, tech-savvy Baby Boomers
✤ Hispanic heads of household/sole providers
May 5, 2015
11
12. The Millennial NewYorker’s health care
✤ More than 8 million Americans have found health insurance through
federal or state health exchanges. Of that figure, 28%, or at least 2.2
million, falls into the prized “Millennial” category: young people
aged 18-35. Ranked by price and quality, plans are referred to as
bronze, silver, gold, and platinum.
May 5, 2015
12
13. The Millennial NewYorker’s health care
✤ More than 8 million Americans have found health insurance through
federal or state health exchanges. Of that figure, 28%, or at least 2.2
million, falls into the prized “Millennial” category: young people
aged 18-35.
✤ Younger people are inexpensive to insure, and we’re comfortable
with our mobile/computing devices.
May 5, 2015
13
14. The Millennial NewYorker’s health care
✤ More than 8 million Americans have found health insurance through
federal or state health exchanges. Of that figure, 28%, or at least 2.2
million, falls into the prized “Millennial” category: young people aged
18-35.
✤ Younger people are inexpensive to insure, and we’re comfortable with our
mobile/computing devices.
✤ 43% of millennials are mobile-dominant when going online,
while the typical millennial spends roughly 35 hours a week
absorbing digital media.
May 5, 2015
14
15. What the Millennial wants in the
insurance relationship…
✤ A conversation
✤ 23% of millennials have researched online reviews for doctors or
hospitals (Communispace).
May 5, 2015
15
16. ✤ A conversation
✤ To be met where they are - in mobile and social
May 5, 2015
16
What the Millennial wants in the
insurance relationship…
17. ✤ A conversation
✤ To be met where they are - in mobile and social
✤ Make the experience easy, but always offer further information: A
February 2015 Health Services Research study found millennial
health insurance buyers were easily confused throughout the
process of purchasing insurance.
May 5, 2015
17
What the Millennial wants in the
insurance relationship…
18. ✤ A conversation
✤ To be met where they are - in mobile and social
✤ Make the experience easy, but always offer further information: A
February 2015 Health Services Research study found millennial health
insurance buyers were easily confused throughout the process of
purchasing insurance.
✤ Health insurance “Navigators” are key throughout the process to
facilitate the purchase
May 5, 2015
18
What the Millennial wants in the
insurance relationship…
19. ✤ A conversation
✤ To be met where they are - in mobile and social
✤ Support self-help
✤ Millennials are proactive and educated about their health, and
more likely than non-millennials to self-diagnose or treat at home
before seeing a doctor. (Communispace)
May 5, 2015
19
What the Millennial wants in the
insurance relationship…
20. ✤ A conversation
✤ To be met where they are - in mobile and social
✤ Support self-help
✤ Develop trust
May 5, 2015
20
What the Millennial wants in the
insurance relationship…
21. ✤ A conversation
✤ To be met where they are - in mobile and social
✤ Support self-help
✤ Develop trust
✤ All-around, holistic approach to health management
May 5, 2015
21
What the Millennial wants in the
insurance relationship…
22. Consideration:The marketplace
✤ Thanks to the Affordable Care Act’s provisions enacted in 2010, most
uninsured Americans are required to register for and purchase health
insurance through a federal or state health care exchange.
May 5, 2015
22
23. ✤ Thanks to the Affordable Care Act’s provisions enacted in 2010, most
uninsured Americans are required to register for and purchase health
insurance through a federal or state health care exchange.
✤ In 2013-14, 11.4 million Americans used the Federal marketplace
(healthcare.gov) to get insurance, while in New York State, more than
2.1 million registered through nystateofhealth.ny.gov.
May 5, 2015
Consideration:The marketplace
23
24. ✤ Thanks to the Affordable Care Act’s provisions enacted in 2010, most
uninsured Americans are required to register for and purchase health
insurance through a federal or state health care exchange.
✤ In 2013-14, 11.4 million Americans used the Federal marketplace
(healthcare.gov) to get insurance, while in New York State, more than
2.1 million registered through nystateofhealth.ny.gov.
✤ According to a 2014 Commonwealth Fund survey, 73 percent of
people who bought health plans on a health care exchange said they
were somewhat or very satisfied with their new health insurance.
May 5, 2015
Consideration:The marketplace
24
25. May 5, 2015
Education & Research:The competition
25
✤This high-level involvement experience requires perusing
the individual websites to compare plans with basic
information listed on the marketplace as well as word of
mouth recommendations.
26. May 5, 2015
Education & Research:The competition
26
Sites like Consumer
Reports can be useful
for exploring customer
satisfaction.
27. May 5, 2015
Education & Research:The competition
27
Sites like Consumer
Reports can be useful
for exploring customer
satisfaction.
But Oscar’s new
presence means less
substantive data exists.
28. Education & Research:The Process
✤ Oscar is available in two states, New York and New
Jersey. NJ residents must go through the federal
exchange, while New Yorkers can sign up on
newyorkstateofhealth.ny.gov.
May 5, 2015
28
33. Evaluation/Endorsement
✤ Consistent engagement with consumer through multiple touchpoints.
✤ Mobile app, Fitbit, routine preventative medicine.
✤ Broad channels of brand placement:
✤ i.e. music outlets, nutrition, gym reimbursement
May 5, 2015
33
34. Renewal
✤ Buyers can return to the marketplace from mid-November through
mid-February to decide whether to renew.
✤ Income changes, a move, loss of job or other life changes can affect
monthly premium.
May 5, 2015
34
35. Evaluation/Endorsement + Renewal =
Social Embrace
✤ The millennial’s ideal health insurance experience elicits feelings
of joy (Communispace).
✤ Millennials are far more likely to share positive feelings about a
company than negative (Mintel).
May 5, 2015
35
37. May 5, 2015
37
Path to Purchase Step Company objective Consumer needs Consumer barriers/
concerns
Consumer behaviors Media touchpoint
Consideration Appear unique, caring,
considerate
Realize health insurance is
necessary and can be a
pleasant experience
Health insurance exchanges
are complicated, confusing
Doctor visits, over-the-
counter pharmacy
purchases, illness
Advertising in all mediums
in , access with bloggers,
partnering with millennial
hotspots
Education & Research Be a partner in helping
people get covered, whether
it’s through Oscar or
someone else
Reassuring information,
invitations to discover the
importance of health care
*Oscar’s relative infancy
leaves little data for
comparison
*Google/Yelp searches,
doctor reccs., Word of mouth
On-the-ground outreach,
Social media availability.
Purchase/Booking The health insurance user
purchases Oscar coverage.
— — — —
Evaluation/Endorsement Ensure Oscar’s reputation,
begin long-term relationship
on strong note
Quick, consistent feedback,
Empathy with unique
personal situations,
accessing primary and
secondary care physicians,
privacy security
Heavy tech use could lead to
privacy concerns, plan
limitations may be frustrating
or disappointing
*Website visits, phone calls,
web browsing, doctor visits,
filling prescriptions,
other medical necessities
Mobile app, engagement
through Fitbit/active
technology, web/social,
outdoor sponsored activities
Renewal Maintain satisfaction,
enhance personal
relationship that comes with
insurance
Assurance of stability and
making the right decision,
knowing one is contributing
to a better health care world
Potential premium increases,
income changes affecting
advance credit, network
changes affecting doctor
relationships
Continuing to maintain,
improve health situation,
sharing experience of Oscar
with others
Mobile app, engagement
through Fitbit/active
technology, web/social,
outdoor sponsored activities,
renewal subscriber benefits