The document outlines key statistics about the Latino population and insurance market in the United States: - Nearly half (49%) of Latinos remain uneducated about life insurance policies and coverage amounts. - The Latino population in the US currently stands at 55 million and is projected to reach over 128 million by 2060. - 41% of Latinos have no life insurance coverage, representing a significant market opportunity.

1. 49%
of Latinos in the US
remain uneducated
about how much /
what type of policy
to buy
A real market
opportunity:
The Latino Market
55
49%
Million Latinos
in the US today
Latino
population
is projected
to reach over
128.8 by 2060
28 % of Latinos
note that they have not
purchased life insurance
because they’ve yet
to be approached by
insurance agents
41% of Latinos
Have No Life
Insurance Coverage
1 in 6 US residents
1 in 4 children
$
1.7Trillion
Purchasing
power
by 2017
Upscale Latinos ($50K+)
generated more than 37%
of the Latino spending
power in 2013
still believe the cost
of life insurance is
too expensive
of Latino adults
would like some
help managing
their finances
more effectively
?
75%
1
2
3
4 5
7
8
6
11
109
1. STATISTA 2015 2. U.S. Census 2012
3. U.S. Census 2013
4. U.S. Census 2010 5. LIMRA 2013 Insurance Barometer Study
7. Nielsen 2012
11. 2013 New York Life & Ipsos Poll10. LIMRA 2013 Insurance Barometer Study9. LIMRA 2013 Insurance Barometer Study8. U.S. Census 2013
6. LIMRA 2013 Insurance Barometer Study
New York Life Insurance Company, 51 Madison Ave. New York, New York 10010. SMRU1638959(Exp.2.19.2017 )