We communicate in order to convince our audience(s) to do what we want them to do, and moving any audience to action is challenging and complex. Success hinges on our ability to answer the question “why?” and connect our audiences to purpose. This presentation is designed as a conversation to give a high-level snapshot of communication strategy. Jump in, feedback and questions are welcome!

1. 1 part strategy, 2 parts sparkle
a recipe for communication
Andy Heck | Communication Strategist | Orange Sparkle Ball, Inc. vampstock

2. Why?
1 part strategy, 2 parts sparkle: Why? 2
jillgreenberg

3. 1 part strategy, 2 parts sparkle: Why? 3
Why?
How?
What?
The Golden Circle
from
Start with Why
by Simon Sinek

4. Say what?
1 part strategy, 2 parts sparkle: Say what? 4
telzio.com

5. 1 part strategy, 2 parts sparkle: Say what? 5
A strategy describes
how we will win.
Guiding principles:
1. Put your audience first.
2. Don’t be full of $h!*
3. Get the players into the game.
Contributions by
Gordon Rudow
& Dwain Cox
AudienceSpeaker
Message

6. Tools
1 part strategy, 2 parts sparkle: Tools 6
123rfbywayof
theleadershipcoach.com

7. 1 part strategy, 2 parts sparkle: Tools 7
Communication channels
are vehicles that transmit information
from the speaker to the audience.
How many examples
can we identify?

8. 1 part strategy, 2 parts sparkle: Tools 8
Credibility is
directly proportional
to message alignment.
(Do what you say.)
credibility
alignment

9. 1 part strategy, 2 parts sparkle: Tools 9
If we agree that
credibility is critical,
how does that inform
(and enlarge)
our understanding
of channels?
(Do what you say.)

10. 1 part strategy, 2 parts sparkle: Tools 10
A termini-WHAT?
and the best laid plans
of mice and men
often go awry. (How do THEY see it?)
debbieteakle.com

11. 1 part strategy, 2 parts sparkle: Tools 11
The buck stops here.
Who tends to have the most
influence on credibility
(and buy-in) within
any organization?

12. 1 part strategy, 2 parts sparkle: Tools 12
What you
can control
What you
would like
to influence
Start here

13. 1 part strategy, 2 parts sparkle: Tools 13
1. Lead yourself (learn to be a great follower)
2. Choose Positivity (Remember the Titans)
3. Fight for we over me (make the decision “right”)
4.Think critically (but don’t be critical)
5. How can I help? (don’t judge, jump in)
How to Lead When
You’re Not in Charge
Clay Scroggins

14. 1 part strategy, 2 parts sparkle: Say what? 14
The guy behind
the guy,
behind the guy
AudienceSpeaker
Message

15. 1 part strategy, 2 parts sparkle: Say what? 15
The guy behind
the guy,
behind the guy
AudienceSpeaker
Message
AudienceSpeaker
Message
AudienceSpeaker
Message
AudienceSpeaker
Message
AudienceSpeaker
Message
AudienceSpeaker
Message
AudienceSpeaker
Message
AudienceSpeaker
Message
AudienceSpeaker
Message

16. vampstock