Orkut - Social Media Platform
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Orkut is a social networking site owned by Google that allows users to meet new friends and stay connected with existing relationships. It was initially most popular in Brazil and India, with over 58% of its users from Brazil. Orkut can be used by bloggers to promote their blog to a wide audience and inform friends of new posts. While it provides benefits like low cost and global reach for marketers, it also faces challenges like information overload and potential for misuse.
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Orkut - Social Media Platform
- 1. Orkut Presented by: Sean Osser-Muller
- 2. What is Orkut? Your probably wondering "What is Orkut” Forum community owned by Google Help users meet new and old friends and maintain existing relationships Named after its creator, Google employee Orkut Büyükkökten.
- 3. Who uses Orkut? 58.1% of its users are from Brazil, 32% from India and Japan with 2% Men and women ages 17-65 Tech savvy and like to stay connected Initial target market was the United States
- 5. Blog uses for Orkut? Use Orkut as a medium you can reach a wide variety of audience Promote your blog Inform your friends about new blog posts via messages Create a community for your blog Get your blog rated
- 6. Visual 1
- 7. Visual 2
- 8. Pros of Orkut? Benefits to customers: Convenience, Interactive and immediate Low cost, Very fast, Global audience can be reached easily Ties together creative and technical aspects Benefits to marketers: Access to global markets, customer relationship building, reduce costs and increase efficiency New place to express opinion freely
- 9. Cons of Orkut? Bad impact on the Indian society Too much competition (Facebook, Myspace) Information overload Hard to tell if people are lying Misused to promote hate crimes
- 10. Publicity?
- 11. Conclusion? #1 Social networking site in India Users (consumers) are expecting Orkut as a business portal in future Corporates are skeptical about accepting Orkut as a business Few users are aware of the business activities and advertising Even though substantial reach and higher frequency, companies still stick to the traditional approach Reasons include lack of security and reluctance on the part of users
- 12. Thank You.
Editor's Notes
- O]rkut is unique, because it's an organically growing network of trusted friends. That way they won't grow too large, too quickly and everyone will have at least one person to vouch for them.If you know someone who is a member of orkut, that person can invite you to join as well
- Although orkut is less popular in the United States than competitors Facebook and MySpace, it is one of the most visited websites in India and Brazil. As of July 2011, 58.1% of orkut's users are from Brazil, followed by India with 32% and Japan with 2%. Orkuts original target market was to the US, but the majority of its users are in India and Brazil . Orkut is the most viewed site in Brazil and the second in India
- In one case a BBM student from Mumbai made a fake profile of a girl he knew with her photograph and cell phone number along with more details. The profile was sketched in such a way that would draw lewd comments from many who visited her profile. Though he was nabbed one can easily, imagine the turmoil the girl had to go through.