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Organizing Rural & Reservation Communities
for Dialogue and Change
A Quick Guide
Organizing Rural & Reservation Communities for Dialogue and Change | 2 |www.everyday democracy.org
Many guided and contributed to this work:
	 Northwest Area Foundation (NWAF)
	 The Paul J. Aicher Foundation (Everyday
Democracy)
	 QED – Quality Evaluation & Development
http://qedeval.com/index.htm
	 All the Horizons I and Horizons II Delivery
Organizations, community organizers, and
participants
Everyday Democracy thanks:
Project Lead:
Sarah vL. Campbell, Senior Program Director	
Patrick L. Scully, Deputy Director
Writers:
Gloria Francesca Mengual, Program Director 	
Barbara Yasui, Senior Associate
Editor:
Molly Holme Barrett, Program Liaison and Editor
Design Assistance:
Carrie Boron, Deputy Communication Director
and Operations Manager
Research and Editorial Assistance:
J. Nicholas Connell, Community Assistance
Associate 	
Will Ehrenfeld, Research Assistant
Project Coordinator:
Rona Roberts, Roberts & Kay, Inc.
© 2008 The Paul J. Aicher Foundation
acknowledgments
Horizons Partners
State-Level Partners
	 Iowa State University Extension
www.extension.iastate.edu/horizons/
	 Montana State University Extension Service   
www.horizonsmt.org
	 North Dakota State University Extension Service
www.ag.ndsu.edu/horizons/vision.htm
	 South Dakota State University Cooperative
Extension Service	
http://sdces.sdstate.edu/cil
	 University of Idaho Extension
http://extension.ag.uidaho.edu/horizons
	 University of Minnesota Extension
www.extension.umn.edu/community/horizons
	 Washington State University Extension
http://horizons.wsu.edu
National Partners
	 Everyday Democracy  
www.everyday-democracy.org,
supports the study circles component.
	 Pew Partnership for Civic Change
www.pew-partnership.org/lpinstitute.html,
supports the LeadershipPlenty® program of
community leadership development.
Organizing Rural & Reservation Communities for Dialogue and Change | 3 |www.everyday democracy.org
Introduction............................................................................................................................................................................................	 4
The Horizons Program........................................................................................................................................................................	 4
How to Use This Booklet....................................................................................................................................................................	 4
Learn More...............................................................................................................................................................................................	 5
Launching Effective Study Circles..................................................................................................................................................	 6
	 1.	 Lay the foundation carefully..................................................................................................................................................	 7
	 2.	 Consider cultural factors.........................................................................................................................................................	 8
	 3.	 Create a diverse group to steer the project......................................................................................................................	 9
	 4.	 Communicate clearly................................................................................................................................................................	 9
	 5.	 Recruit, train, and support dialogue facilitators.............................................................................................................	 11
	 6.	 Recruit participants from all parts of the community..................................................................................................	 12
	 7.	 Arrange logistics to suit participants’needs....................................................................................................................	 13
	 8.	 Link dialogue to action, and sustain momentum..........................................................................................................	 14
Frequently asked questions.............................................................................................................................................................	 16
contents
Organizing Rural & Reservation Communities for Dialogue and Change | 4 |www.everyday democracy.org
Congratulations on becoming a Horizons community!
The work you are about to begin offers the promise of
increased community vitality, greater involvement of local
people, and real change. The Horizons program, designed
collaboratively by the Northwest Area Foundation (NWAF)
and 11 organizations, links four community activities aimed
at reducing poverty and boosting prosperity.
This guide provides advice on how to carry out successful
study circles—the first step in the 18-month Horizons
program. The document is a summary of the lessons that
Everyday Democracy staff learned in their work with
Horizons communities and is designed to help you 	
work effectively.
The Horizons Program
Horizons offers communities specific benefits and learning
opportunities, as well as tools they can use for community-
change projects in the future. Throughout the 18-month
process, communities receive frequent coaching and
assistance from their“Delivery Organization.”
	 Through planning and completing study circles,
communities learn how to gather people from all
parts of the community to think, talk, and work
together to reduce poverty. Then, action groups
start to work on activities where they can make an
immediate difference. This lays a foundation for the
rest of the Horizons work.
	 Through LeadershipPlenty®,  communities expand
their base of leaders and make a commitment 	
to using shared leadership to tackle reducing
poverty and other important, long-term community
change efforts.
	 Through community visioning, each community
builds a shared picture of its future that includes
increased community wealth and well-being, and
agrees on practical ways for its residents to work
together to make the positive dreams come true.
	 During community action to reduce poverty,
communities receive guidance as they complete
initial goals. In addition, communities receive grants
to help them carry out plans for action that require
external financial support.
Once communities complete all parts of the Horizons
programs, they use their new tools and connections to
continue working toward positive community change.
How to Use This Booklet
Study circle organizers and Horizons coaches can refer
to the organizing advice on pages 6-15. Although the
organizing steps are listed in numerical order, they often
happen simultaneously, or in a different order. Do what
works best in your location. Use the list to double-check
your work and to make sure you’ve thought through the
most important points.
For further information, visit 	
www.everydaydemocracy.org.
introduction
This guide is based on the lessons taken away from
Everyday Democracy’s work with the Horizons proram.
While this guide was written for communities taking
part in Horizons, the advice and tips can be used by any
dialogue-to-change effort.
advice & tips
The quotations in this booklet are the voices of former
Horizons organizers and participants. Sources for the
quotations are the QED Study Circles Evaluation Report
and interviews conducted by Everyday Democracy staff
and associates.
quotes
Organizing Rural & Reservation Communities for Dialogue and Change | 5 |www.everyday democracy.org
	 See“Frequently Asked Questions”on page 16.
	 Visit www.nwaf.org to read more about Horizons and
the Northwest Area Foundation. Visit communityblogs.
us to see profiles of Horizons communities.
	 Visit www.everyday-democracy.org to read articles
about some of the Horizons communities’dialogue-to-
action efforts.
	 Visit www.pew-partnership.org/lpinstitute.html to learn
more about LeadershipPlenty® and success stories from
communities that have completed this community
leadership development course.
learn more
In this guide, the term study circles is used in two ways.
Sometimes, the term describes the overall structure of
a public engagement process, and in other instances,
it describes one, or a series of small-group meetings
on a public issue that form the centerpiece of the
public engagement process. In 2008, the Study Circles
Resource Center (SCRC) changed its name to Everyday
Democracy to better communicate the nature of its
mission --and also to signal its growing understanding
that the term study circles, by connoting individual
small-group meetings, paints an incomplete picture
of the organization’s work and that of its community
partners. This guide uses the old study circles language
because the Horizons program was completed before
the SCRC changed its name and its sense of how to
describe this work.
study circles
A Horizons action forum in Hot Springs, S.D., led to a new Boys and Girls Club in the community.
The Club’s staff poses for a photo with some members on opening day. Courtesy: Brett Nachtigall/Hot Springs Star
Organizing Rural & Reservation Communities for Dialogue and Change | 6 |www.everyday democracy.org
Behind most successful study circle programs is a strong
group of community members who come together to
drive the effort. What draws them together is a shared
commitment to help people from every part of the
community work together to address a particular issue.
This steering group’s job is to plan, implement, and sustain a
program where dialogue leads to action and change in the
community. Most Horizons communities call this group the
“local steering group.”
Successful organizing groups mirror their community’s
demographics and include all kinds of people. A diverse
steering group sends the message that every voice is
needed—and welcomed—in the conversation.
Launching Effective Study Circles
	 Community members come together to set goals,
launch community conversations, and support
action ideas that follow.
	 Many small groups meet to discuss a common
concern.
	 The talk leads to concrete ideas shared at an Action
Forum.
	 Everyday people and leaders form teams to carry
the work forward.
Comprehensive Community
Organizing Dialogue Action
Action
Forum
Set Goals
Train Dialogue Facilitators
Kick Off
Recruit Participants
Plan for Action
how do study circles work?
Organizing Rural & Reservation Communities for Dialogue and Change | 7 |www.everyday democracy.org
1 Lay the foundation carefully
Before any public dialogue takes place, organizers—
especially if they are from outside the community—need to
build relationships, find out what residents think about their
community and its needs, and understand more about what
is already in place.
Here are some key areas to address in the early planning:
Ask people in your community what they need,
rather than telling them.
When you begin your work, invite people to say what
they want to see done. This is a way to demonstrate that
everyone has a voice and it will help people take ownership
of the program.
Assess community readiness to tackle poverty.
Find out if residents are concerned about the issue and
willing to work together to solve problems. It’s also
important to know if people in elected positions are
interested.
Explain program goals frequently.
The goals of Horizons are established by the delivery
organizations and Northwest Area Foundation. Sometimes,
these goals may not be clear to organizers and participants.
It is important to explain these goals clearly, during the
early stages of organizing. Look to the delivery organization
for more information.	
“One project in town has been sitting
there and nothing has happened for I
don’t know how long. … We started the
study circles and it’s like all of a sudden
it was back on the table … it was in the
newspaper … it was the main topic of the
City Council meeting.”
Connect with existing community initiatives.
There may be others in the community who are working on
the same issue, and they may be looking for ways to gain
support and create more public interest. Invite them to
team up with you on the project.
[In this community,] “they have to
be people whose parents were here
and grandparents were here and great-
grandparents.Those are the people who
are listened to and respected.The people
who aren’t from here will be seen
as people from the outside trying to
change our town.”
Link your topic—poverty—to related issues.
Think about ways to demonstrate how poverty affects
things like education,   transportation, health care, and
social or cultural isolation.
Assess the community dynamics.
Talking together about all these questions will help you find
ways to organize in your own community:
	 Who has power and influence?
	 How do decisions get made in the community?
	 Are certain people or families in control?
	 How can we make sure that race, culture, and language
are considered?
	 Are there rival groups or factions? For example: How
do newcomers and long-time residents get along? Are
there racial tensions?
	 If this is a one-company town, what is the relationship
between employees and employers?
	 How much influence do older people have?
	 What role do young people play?
	 Does the faith community have a strong presence
here?
	 Is there a history of conflict or cooperation?
Should we consider the views of people who work in the
community or send their children to our schools, even if
they don’t live here?
Organizing Rural & Reservation Communities for Dialogue and Change | 8 |www.everyday democracy.org
Plan ahead. From the start, address any barriers to
participation. Find ways for people from all cultures, faiths,
professions, and income levels to feel welcome at the table.
This should happen during every phase of the work—the
planning and organizing, launching the dialogues, and
working on action.
During the organizing process, take the following cultural
factors into consideration:
When you name and design the program, honor
the cultures and traditions represented in the
community.
“We, the Latinos, are a young community
that is starting to feel that we have to
contribute to our communities.”
Point to the similarities between dialogue and
the community’s cultural values. For example:
	 Native American people have a long tradition of using
dialogue—often called‘talking circles’—and working
together as a community.
	 A number of cultures rely on ground rules or other
protocols for public meetings.	
“The Talking Circles model is really the
way that we did things for centuries and
that’s why I really believe in Talking
Circles … and getting people to realize
they have important gifts.”
Consider cultural factors when planning the
dialogues. For example:
	 Different cultures observe long-held traditions in public
meetings. For example, in some cultures, people must
be given the right to speak; others may rely on“Robert’s
Rules”to maintain order.
	 The traditional role of elders, or“leaders,”is very
important. It’s wise to get their blessing before you
proceed.
	 Silence may be a sign of respect, not an absence of
“voice,”or opinion.
	 Cultural attitudes about time vary greatly (promptness,
length of meetings, etc.)
	 Women in some cultures are expected to defer to men.
	 The way leadership is practiced varies in different
cultures.
Because the word“poverty”can carry a stigma,
be sensitive about recruiting and the language
you use.
	 The phrase“struggling to get by”has worked well in
some communities.
	 Take care not to create an“us-vs.-them”dynamic. Avoid
categories like,“poor people,”or“wealthy people, or
“haves”and“have-nots.”	
“We have a recruiter who runs the Food
Shelf in town…She needed to make
sure that they understood that if they
participate, people aren’t going to single
them out as poor, stupid people.”
2 consider cultural factors
	 Racism is rooted in our country’s history and is
embedded in our culture.
	 In many communities, racism can be a significant
barrier to solving all kinds of public problems and to
fulfilling the promise of our democracy.
	 Addressing racial barriers is part of any effective
community change process.
the impact of race on
community issues
Organizing Rural & Reservation Communities for Dialogue and Change | 9 |www.everyday democracy.org
The best way to make progress on a community issue is to
bring together a steering group with different perspectives,
backgrounds, and life experiences. Their job is to organize
the effort. The most successful steering groups include
people who mirror all groups in the community.
Invite representatives of community
organizations to get involved.
Having official and unofficial community leaders on your
team lends credibility to the program.
Include a mix of people.
Aim for a good mix of experienced leaders and people
with leadership potential who want to play a bigger role in
community life.
“Obviously, there’s the typical people
that you go to when you want to look for
leadership, but I think this program is
going to help us reach out and find new
leaders and get more people involved.”
Include people who have never been invited to
participate.
	 Look for people who are trusted and respected by their
peers, but may not hold“official”leadership positions.
	 Include young people; this is a way to help them
develop and practice leadership skills and have a voice
in community decisions.	
“Everybody says the same thing …
That this is the first time that we’re
being involved with this stuff and this
is the first time that anybody has
come to us and asked us our
opinions and our issues.”
3 create a diverse group to steer the project
Gloria Francesca Mengual,
Everyday Democracy
program director, trains
Washington State University
Extension staff for their work
in the Horizons program.
Organizing Rural & Reservation Communities for Dialogue and Change | 10 |www.everyday democracy.org
Communication cuts across all of your work. It will help
build momentum in the community, increase participation,
and spread the success stories.
Build community awareness.
Personal, one-to-one communication is a great way to
create awareness and interest.
	 To start a“buzz”in the community, spread the word in
casual conversations.
	 Mention the program to everyone you meet—friends,
neighbors, family, your hairdresser, teachers, etc.
Work out a strategy for communications.
	 To develop simple core messages, answer these
questions: What are our goals? Who is our audience?
What do we want them to do? What’s in it for them?
	 Develop talking points.
	 Use examples and written materials to describe
program goals.
	 Use a variety of ways to reach out to people: the local
cable channel; post cards; flyers; written and face-to-
face invitations.
	 Develop a template for news releases.
“I did a Public Service Announcement
[on a Hispanic radio station] to invite
community people to be a part of the
program. I got about 10 people.
This was all done in Spanish.”
A communications challenge: Poverty is a
loaded word.
The word,“poverty”can be an obstacle; the challenge is to
help people understand that these discussions are about
finding solutions to poverty. So, choose your language
carefully. Acknowledge the problem and, at the same time,
emphasize the positive—you’re working together to build a
“thriving community.”
	
“Let’s quit saying ‘the poor people’.
I think there’s so much division with
income or material things.”
Explain how different parts of the Horizons
program link together.
(Please see the Introduction, on page 4)
Talk about how this approach has worked in
other places.
	 When you’re making a pitch for study circles, use
examples from other Horizons communities.
	 Tell stories about how people have used this approach
to address a range of issues.
	 Visit www.everyday-democracy.org and communityblogs.
us, where you can find articles about communities that
have used study circles to address all kinds of issues,
including education, youth issues, immigration, racial
equity, community-police relations, and others.
Talk about the promise of improvement and
change.
Evidence from Horizons programs demonstrates that:
	 People are willing to work on a difficult issue like
poverty.
	 The possibility of change is greater when many people
get involved.
	 Small investments by foundations in rural and
reservation communities yield large returns.
	 Leadership can be found within each of us.
	 Change can be a slow process; successes energize
communities for longer term work.
“I think that was the most positive thing
that came out of the study circle is that
we actually got to see … what kinds of
talents … [people] can contribute.”
Keep elected leaders and public officials
informed.
	 Assure them that the purpose of the dialogues is
to bring many voices into the conversation to solve
problems, not to attack community leaders.
	 Relay information about the public’s concerns that may
be“news”to public officials.
4 communicate clearly
Organizing Rural & Reservation Communities for Dialogue and Change | 11 |www.everyday democracy.org
Effective public dialogue depends on well-trained
facilitators. Good facilitators come from all age groups,
ethnicities, and walks of life. Some have previous training;
many do not. What they share is a desire to develop their
own skills to guide conversations so they can help groups
have productive experiences and improve communities.
Facilitators should reflect the community’s
diversity.
	 Recruit some bi-lingual facilitators.
	 Aim for a mix of backgrounds—for example, small-
business owners and employees, and government
workers.
	 People of all ages and both genders should be included
on the facilitator team.
“Someone who is good at speaking both
languages: Spanish and English…This
would be a good way to include the
Anglos and Hispanics to work together.”
Co-facilitators for each study circle work best.
Pairing facilitators is a way to assure balanced, neutral
facilitation.
	 Pairs should reflect the diversity in the community.
	 Ask people who are different from one another to work
together (a young person and a senior citizen; a farmer
and a merchant; a woman and a man).
	 Ask an experienced facilitator and a beginner to work
together.
	 Encourage teamwork and mentoring.
	 Ask pairs to support one another and make time to
offer feedback after each meeting.
One-on-one recruitment works best.
	 Ask people who are passionate about the issue to
recruit facilitators.
	 A personal invitation is often the key to successful
recruiting.
Train young people as facilitators.
	 With guidance and support, young people can be
outstanding facilitators. They work well with people
their age, or with people of all ages.
	 Facilitating study circles gives youth a legitimate role to
play in the community and helps develop confidence
and leadership skills.
	 Young people add energy, new ideas, and a different
“flavor”to study circles.
Provide high quality facilitator training—
don’t skimp!
Allow plenty of time for the training—eight hours, if
possible (twelve would be even better).
“I felt confident enough to be in front
of all those people and to lead a
discussion. That was pretty neat. So I
think that the training is just a really big
thing…giving people the confidence to
feel like they can do it.”
Extend support to facilitators beyond the
training.
	 Set up meetings for facilitators to debrief, support one
another, and share ideas and examples about what
works, and what doesn’t.
	 If facilitators need a chance to air their own opinions,
encourage them to participate in another circle.
	 Keep in mind that low-income volunteers have limited
resources. Offer to cover expenses for travel, food, child
care, and supplies.
	 Some people have held conference calls to support
each other.
5 Recruit, train, and support dialogue facilitators
Organizing Rural & Reservation Communities for Dialogue and Change | 12 |www.everyday democracy.org
The goal in recruiting participants is to involve as many
different kinds of people as possible. When people from
different backgrounds and walks of life work together 	
to find solutions to common problems, they form 	
new relationships and networks, and come up with
innovative ideas.
Invite people, in person.
	 Face-to-face invitations are the most effective way to
recruit participants. This works best when recruiters
invite people they know.
	 Good publicity may inspire people in the community to
spread the word and ask their friends to get involved.
	 Recruiting people from low-income groups is a
challenge because you don’t want them to feel
“labeled.”Ask social workers and school guidance
counselors to help you recruit, or go to Head Start, or
the churches. They know who is struggling to get by,
and have built relationships with them.
“The school secretary and
Para-educator were able to identify
low-income people, because they really
knew the families and invited them to
participate. Low-income people don’t
want to be singled out.”
Recruit people from every walk of life.
	 Reach out to people of all ages, especially
young people.
	 Recruit people from all income levels.
	 Include old timers and newcomers.
	 Invite people who don’t speak English. (If possible,
issue the invitation in their language! Discussion guides
are available in Spanish.)
	 Make sure to include people of different races
and cultures.
	 Recruit unemployed people.
	 Recruit people who earn their living in different
ways: laborers, teachers, doctors, farmers, nurses,
merchants, etc.
Use existing groups or networks to recruit
participants.
Make a list of the groups in town, and meet with them 	
to explain about study circles.
Go to natural gathering places to recruit.
Visit the places in your town where people go—the grocery
store and drug store, the unemployment office, the Post
Office, the Laundromat, diners, and playgrounds.
Identify recruiters who can reach different
groups.
	 Build a group of recruiters whose lives touch
different parts of the community.
	 Recruiters are most successful when they
promote study circles in groups where they are 	
known and trusted.
If you don’t have a link to a particular group,
reach outside your comfort zone.
	 If necessary, go door-to-door!
	 Make“cold calls”—invite people you don’t know.
“… You have to bust your butt, bend over
backwards, just really bust it, if you are
going to get ANY low income people to
take part. They are enough accustomed
to not being included that they won’t bite
on a casual invite. Organizers must not
think that just handing out leaflets to
Head Start parents will do it.”
6 Recruit participants from all parts of the community
Organizing Rural & Reservation Communities for Dialogue and Change | 13 |www.everyday democracy.org
The key is to plan ahead and think through the potential
needs of different groups within the community. Often, it’s
the little details—the things that seem to be insignificant—
that make the difference between a well-run program and
one marred by missteps and mistakes.
Hold study circles at times that meet different
scheduling needs.
Think about what will work in your community.
[In our community,] “study circles were
conducted in various ways, including
five two-hour segments, two or three
segments, full-day sessions, and in
various other combinations.”
Make it easy and fun for people to participate.
Think about things that will make it possible for people to
take part:
	 Transportation—In some communities“gas cards”help
participants with transportation costs. Car pools help,
too. In some cases, volunteers give people rides to the
circles.
	 Provide childcare.
	 Provide incentives. Let people know that this
experience will combine work and fun. Socializing is
a good way to help participants feel at ease with one
another.
	 Provide food/refreshments—
Pizza, pizza, pizza!
	 Offer door prizes.
Hold dialogues where people already go.
Choose meeting sites that are easy for people to get to; they
should be places where people can feel at ease:
	 The community room of a low-income project.
	 A room at a local social service agency.
	 Head Start location.
	 Senior Citizen facility.
	 Churches.
	 Move the meeting around to various locations in mixed
communities—from white residential areas to Native or
Latino communities.
	 Schools are sometimes a good place to meet. Find out
if people in your community would be comfortable
meeting there.
“I go to school to learn English. They
offered the Horizons circles groups right
there at my school. It worked well for
us this way because we had a good size
group . . . I enjoyed it.”
7 Arrange logistics to suit participants’needs
Youth members
of the Standing
Rock Sioux Tribe
participate in a fall
2005 study circles
action forum on
poverty.
Organizing Rural & Reservation Communities for Dialogue and Change | 14 |www.everyday democracy.org
Action is critical. People want to see results! It’s a way for
people and communities to prove that they can make a
difference.
“Thriving Communities is about tilling
the soil, getting more things going.”
Act quickly.
	 Start with easy, energizing projects.
	 Take on small projects so people can see results.
Link actions to poverty reduction.
It’s important to keep reminding people of the larger goal,
to reduce poverty.
	 Keep asking,“How will this activity reduce poverty?”
	 Choose activities that give people new ways to work
together and build new networks.
	 Think about how to link study circle action ideas to
LeadershipPlenty.®
“In one community, they formed a
Hispanic Chamber of Commerce and a
small farmers market.”
Use public dialogue to consider a range of
issues.
	 Once people understand how the dialogue-to-action
process works, they can use it to address a wide range
of community issues.
	 Offer study circles through adult education programs,
or the schools. Some schools have added study circles
to their curriculum.
	 Use this approach to tackle issues like racism,
immigration, education, town budgets, and
employment and jobs.
Be sure activities include people who are
“struggling to get by.”
“… Maybe I’m looking at it more broadly.
I used to think of economic development.
Now I include things like housing, child
care slots, and after-school programs.”
Form community partnerships to increase reach
and impact.
	 Invite new partners to support and expand the work of
the steering group.
	 To avoid duplication, combine your efforts with
organizations that are doing related work.
Open the Action Forum to the whole community.
Invite everyone to the Action Forum. It’s a great way to get
more organizations involved and to attract volunteers for
action projects.
8 Link dialogue to action, and sustain momentum
Organizing Rural & Reservation Communities for Dialogue and Change | 15 |www.everyday democracy.org
Provide support and leadership for long-range
results.
	 Find the right leader(s) for action groups. You need
strong leaders who know how to run meetings and
help the group do its work.
	 Look for local resources to support your work. A church
or Grange Hall might provide office space or a place 	
to meet.
	 Keep telling the story. Do your best to let people know
what’s happening.	
“In many towns, people are uncertain,
unconnected, and hopeless. They had
lost schools or good paying jobs. …
At the end [of the study circles] there
was some can-do attitude. You just
can’t go out and buy that for towns
that are struggling.”
Network with other Horizons communities.
	 Get advice. Learn what has worked for them, and what
hasn’t.
	 Invite people from other communities to come and tell
their Horizons stories, and share their ideas, inspiration,
and encouragement.
“We invited them to come to our very
first meeting … and they came and
told us all the things that they were
doing through Horizons … it was really
inspiring for our people to hear what can
be done and this probably … promoted
more people to get started here.”
8 Link dialogue to action, and sustain momentum continued
Organizing Rural & Reservation Communities for Dialogue and Change | 16 |www.everyday democracy.org
What is the Northwest Area Foundation?
The Northwest Area Foundation is a private, charitable
organization dedicated to reducing poverty and building
lasting prosperity. It serves eight states where the Great
Northern Railway was located: Idaho, Iowa, Minnesota,
Montana, North Dakota, Oregon, South Dakota, and
Washington. The Foundation invests in proven or 	
promising organizations that help achieve the poverty
reduction mission.
What is Horizons?
Horizons is an 18-month community leadership program
aimed at reducing poverty in rural and reservation
communities with populations of 5,000 or fewer and with
histories of economic decline and significant population
change. More than 200 communities have already
participated; another 100 will be added from 2008 to 2010.
Horizons was launched in 2003. The communities ranged
in population from 100 to 4,800, with poverty rates from 10
percent to 96 percent. Horizons II started in 2006 and ran
through most of 2008.
What has the Northwest Area Foundation
invested in Horizons?
From 2002 to 2008, NWAF invested $20 million in 200
communities, and another $10 million will be invested from
2008 to 2010.
What are some early results in Horizons
communities?
Through this collaborative effort, a critical mass of 	
residents deliberated about local poverty and became
involved in making decisions and taking actions to improve
their communities. Some never before involved in civic life
ran for public office and won; others joined organization
boards, while others signed up to complete community
projects. Small town residents have made a significant
impact across the eight-state region stretching from
Minnesota to Washington.
What are Horizons communities learning?
Participants in Horizons communities, as well as external
evaluators, have identified significant community learning,
including these points:
	 Residents are willing to work on a difficult issue like
poverty.
	 Change becomes more possible when many new
people get involved.
	 Small investments in rural and reservation
communities by foundations yielded large returns.
	 Leadership is not limited to the few, but instead can
be found within each of us.
	 Change can be a slow process; initial successes in
taking action energize communities for longer term
work.
	 Support and coaching help communities succeed.
	 Ongoing evaluation is useful; communities are
eager for information on their progress.
	 For communities to thrive, everyone must have the
opportunity to prosper.
Who is evaluating Horizons as a community
change approach?
Quality Evaluation & Development (QED) evaluates 	
the Horizons project using multiple methods, including 	
pre- and post-study circle surveys, a multi-year panel 	
study, content analysis of community planning documents,
and interviews with project partner staff, organizers in
communities, staff from delivery organizations and 	
dialogue participants.
frequently asked questions
	 10,000 study circle participants
	 5,000 LeadershipPlenty® participants
	 40,000 community visioning participants
	 15% of each of 200 communities involved
in some way
	 20% of communities have new leadership
horizon statistics
Organizing Rural & Reservation Communities for Dialogue and Change | 17 |www.everyday democracy.org
Many of the key points in this booklet are drawn from QED’s
findings from evaluations of the pilot round and the first full
implementation round of Horizons, known as“Horizons II.”
The Northwest Area Foundation funds QED’s evaluation of
Horizons.
What is Everyday Democracy?
Everyday Democracy (formerly the Study Circles Resource
Center) is a national organization that helps local
communities find ways for all kinds of people to think,
talk and work together to solve problems. We work with
neighborhoods, cities and towns, regions, and states,
helping them pay particular attention to how racism and
ethnic differences affect the problems they address.
Everyday Democracy was created as the Study Circles
Resource Center in 1989 by The Paul J. Aicher Foundation,
a national, nonpartisan, nonprofit organization. Since 1989,
we have worked with more than 550 communities across
the United States on many different public issues.
How did Everyday Democracy become part of
Horizons?
Following the first phase of Horizons, in 2003, the Northwest
Area Foundation decided that community change efforts
would be more likely to succeed if they began with public
dialogue. To that end, Everyday Democracy was invited to
develop a discussion guide.
Working together, the two organizations conducted focus
groups on poverty, and solicited input from communities,
extension services, Native American leaders, and experts on
poverty. The result was Thriving Communities:
Working Together to Move from Poverty to Prosperity
for All. Horizons communities now begin their four-
step process with dialogue based on Thriving
Communities.
What is distinctive about Everyday Democracy’s
approach to community change?
Everyday Democracy’s effective processes are based on
these principles:
	 Involve everyone. Demonstrate that the whole
community is welcome and needed.
	 Embrace diversity. Reach out to all kinds of people.
	 Share knowledge, resources, power, and decision
making.
	 Combine dialogue and deliberation. Create public
talk that builds understanding and explores a range
of solutions.
	 Connect deliberative dialogue to social, political,
and policy change.
frequently asked questions continued
“Cavalier Corner,”a youth center in Tyndall, S.D.,
was established with local funds as well as a USDA
grant after such a facility was cited as a major need
through the community’s Horizon’s effort.
Courtesy: Tara Schumacher/Yankton Daily Press
111 Founders Plaza
Suite 1403
East Hartford, CT 06108
Telephone: 860-928-2616
E-mail: info@everyday-democracy.org
Web site: www.everyday-democracy.org
60 Plato Boulevard E Suite 400
St. Paul, MN 55107
Telephone: 651-224-9635
E-mail: info@nwaf.org
Web site: www.nwaf.org

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Organizing Rural Communities for Meaningful Dialogue

  • 1. Organizing Rural & Reservation Communities for Dialogue and Change A Quick Guide
  • 2. Organizing Rural & Reservation Communities for Dialogue and Change | 2 |www.everyday democracy.org Many guided and contributed to this work: Northwest Area Foundation (NWAF) The Paul J. Aicher Foundation (Everyday Democracy) QED – Quality Evaluation & Development http://qedeval.com/index.htm All the Horizons I and Horizons II Delivery Organizations, community organizers, and participants Everyday Democracy thanks: Project Lead: Sarah vL. Campbell, Senior Program Director Patrick L. Scully, Deputy Director Writers: Gloria Francesca Mengual, Program Director Barbara Yasui, Senior Associate Editor: Molly Holme Barrett, Program Liaison and Editor Design Assistance: Carrie Boron, Deputy Communication Director and Operations Manager Research and Editorial Assistance: J. Nicholas Connell, Community Assistance Associate Will Ehrenfeld, Research Assistant Project Coordinator: Rona Roberts, Roberts & Kay, Inc. © 2008 The Paul J. Aicher Foundation acknowledgments Horizons Partners State-Level Partners Iowa State University Extension www.extension.iastate.edu/horizons/ Montana State University Extension Service www.horizonsmt.org North Dakota State University Extension Service www.ag.ndsu.edu/horizons/vision.htm South Dakota State University Cooperative Extension Service http://sdces.sdstate.edu/cil University of Idaho Extension http://extension.ag.uidaho.edu/horizons University of Minnesota Extension www.extension.umn.edu/community/horizons Washington State University Extension http://horizons.wsu.edu National Partners Everyday Democracy www.everyday-democracy.org, supports the study circles component. Pew Partnership for Civic Change www.pew-partnership.org/lpinstitute.html, supports the LeadershipPlenty® program of community leadership development.
  • 3. Organizing Rural & Reservation Communities for Dialogue and Change | 3 |www.everyday democracy.org Introduction............................................................................................................................................................................................ 4 The Horizons Program........................................................................................................................................................................ 4 How to Use This Booklet.................................................................................................................................................................... 4 Learn More............................................................................................................................................................................................... 5 Launching Effective Study Circles.................................................................................................................................................. 6 1. Lay the foundation carefully.................................................................................................................................................. 7 2. Consider cultural factors......................................................................................................................................................... 8 3. Create a diverse group to steer the project...................................................................................................................... 9 4. Communicate clearly................................................................................................................................................................ 9 5. Recruit, train, and support dialogue facilitators............................................................................................................. 11 6. Recruit participants from all parts of the community.................................................................................................. 12 7. Arrange logistics to suit participants’needs.................................................................................................................... 13 8. Link dialogue to action, and sustain momentum.......................................................................................................... 14 Frequently asked questions............................................................................................................................................................. 16 contents
  • 4. Organizing Rural & Reservation Communities for Dialogue and Change | 4 |www.everyday democracy.org Congratulations on becoming a Horizons community! The work you are about to begin offers the promise of increased community vitality, greater involvement of local people, and real change. The Horizons program, designed collaboratively by the Northwest Area Foundation (NWAF) and 11 organizations, links four community activities aimed at reducing poverty and boosting prosperity. This guide provides advice on how to carry out successful study circles—the first step in the 18-month Horizons program. The document is a summary of the lessons that Everyday Democracy staff learned in their work with Horizons communities and is designed to help you work effectively. The Horizons Program Horizons offers communities specific benefits and learning opportunities, as well as tools they can use for community- change projects in the future. Throughout the 18-month process, communities receive frequent coaching and assistance from their“Delivery Organization.” Through planning and completing study circles, communities learn how to gather people from all parts of the community to think, talk, and work together to reduce poverty. Then, action groups start to work on activities where they can make an immediate difference. This lays a foundation for the rest of the Horizons work. Through LeadershipPlenty®, communities expand their base of leaders and make a commitment to using shared leadership to tackle reducing poverty and other important, long-term community change efforts. Through community visioning, each community builds a shared picture of its future that includes increased community wealth and well-being, and agrees on practical ways for its residents to work together to make the positive dreams come true. During community action to reduce poverty, communities receive guidance as they complete initial goals. In addition, communities receive grants to help them carry out plans for action that require external financial support. Once communities complete all parts of the Horizons programs, they use their new tools and connections to continue working toward positive community change. How to Use This Booklet Study circle organizers and Horizons coaches can refer to the organizing advice on pages 6-15. Although the organizing steps are listed in numerical order, they often happen simultaneously, or in a different order. Do what works best in your location. Use the list to double-check your work and to make sure you’ve thought through the most important points. For further information, visit www.everydaydemocracy.org. introduction This guide is based on the lessons taken away from Everyday Democracy’s work with the Horizons proram. While this guide was written for communities taking part in Horizons, the advice and tips can be used by any dialogue-to-change effort. advice & tips The quotations in this booklet are the voices of former Horizons organizers and participants. Sources for the quotations are the QED Study Circles Evaluation Report and interviews conducted by Everyday Democracy staff and associates. quotes
  • 5. Organizing Rural & Reservation Communities for Dialogue and Change | 5 |www.everyday democracy.org See“Frequently Asked Questions”on page 16. Visit www.nwaf.org to read more about Horizons and the Northwest Area Foundation. Visit communityblogs. us to see profiles of Horizons communities. Visit www.everyday-democracy.org to read articles about some of the Horizons communities’dialogue-to- action efforts. Visit www.pew-partnership.org/lpinstitute.html to learn more about LeadershipPlenty® and success stories from communities that have completed this community leadership development course. learn more In this guide, the term study circles is used in two ways. Sometimes, the term describes the overall structure of a public engagement process, and in other instances, it describes one, or a series of small-group meetings on a public issue that form the centerpiece of the public engagement process. In 2008, the Study Circles Resource Center (SCRC) changed its name to Everyday Democracy to better communicate the nature of its mission --and also to signal its growing understanding that the term study circles, by connoting individual small-group meetings, paints an incomplete picture of the organization’s work and that of its community partners. This guide uses the old study circles language because the Horizons program was completed before the SCRC changed its name and its sense of how to describe this work. study circles A Horizons action forum in Hot Springs, S.D., led to a new Boys and Girls Club in the community. The Club’s staff poses for a photo with some members on opening day. Courtesy: Brett Nachtigall/Hot Springs Star
  • 6. Organizing Rural & Reservation Communities for Dialogue and Change | 6 |www.everyday democracy.org Behind most successful study circle programs is a strong group of community members who come together to drive the effort. What draws them together is a shared commitment to help people from every part of the community work together to address a particular issue. This steering group’s job is to plan, implement, and sustain a program where dialogue leads to action and change in the community. Most Horizons communities call this group the “local steering group.” Successful organizing groups mirror their community’s demographics and include all kinds of people. A diverse steering group sends the message that every voice is needed—and welcomed—in the conversation. Launching Effective Study Circles Community members come together to set goals, launch community conversations, and support action ideas that follow. Many small groups meet to discuss a common concern. The talk leads to concrete ideas shared at an Action Forum. Everyday people and leaders form teams to carry the work forward. Comprehensive Community Organizing Dialogue Action Action Forum Set Goals Train Dialogue Facilitators Kick Off Recruit Participants Plan for Action how do study circles work?
  • 7. Organizing Rural & Reservation Communities for Dialogue and Change | 7 |www.everyday democracy.org 1 Lay the foundation carefully Before any public dialogue takes place, organizers— especially if they are from outside the community—need to build relationships, find out what residents think about their community and its needs, and understand more about what is already in place. Here are some key areas to address in the early planning: Ask people in your community what they need, rather than telling them. When you begin your work, invite people to say what they want to see done. This is a way to demonstrate that everyone has a voice and it will help people take ownership of the program. Assess community readiness to tackle poverty. Find out if residents are concerned about the issue and willing to work together to solve problems. It’s also important to know if people in elected positions are interested. Explain program goals frequently. The goals of Horizons are established by the delivery organizations and Northwest Area Foundation. Sometimes, these goals may not be clear to organizers and participants. It is important to explain these goals clearly, during the early stages of organizing. Look to the delivery organization for more information. “One project in town has been sitting there and nothing has happened for I don’t know how long. … We started the study circles and it’s like all of a sudden it was back on the table … it was in the newspaper … it was the main topic of the City Council meeting.” Connect with existing community initiatives. There may be others in the community who are working on the same issue, and they may be looking for ways to gain support and create more public interest. Invite them to team up with you on the project. [In this community,] “they have to be people whose parents were here and grandparents were here and great- grandparents.Those are the people who are listened to and respected.The people who aren’t from here will be seen as people from the outside trying to change our town.” Link your topic—poverty—to related issues. Think about ways to demonstrate how poverty affects things like education, transportation, health care, and social or cultural isolation. Assess the community dynamics. Talking together about all these questions will help you find ways to organize in your own community: Who has power and influence? How do decisions get made in the community? Are certain people or families in control? How can we make sure that race, culture, and language are considered? Are there rival groups or factions? For example: How do newcomers and long-time residents get along? Are there racial tensions? If this is a one-company town, what is the relationship between employees and employers? How much influence do older people have? What role do young people play? Does the faith community have a strong presence here? Is there a history of conflict or cooperation? Should we consider the views of people who work in the community or send their children to our schools, even if they don’t live here?
  • 8. Organizing Rural & Reservation Communities for Dialogue and Change | 8 |www.everyday democracy.org Plan ahead. From the start, address any barriers to participation. Find ways for people from all cultures, faiths, professions, and income levels to feel welcome at the table. This should happen during every phase of the work—the planning and organizing, launching the dialogues, and working on action. During the organizing process, take the following cultural factors into consideration: When you name and design the program, honor the cultures and traditions represented in the community. “We, the Latinos, are a young community that is starting to feel that we have to contribute to our communities.” Point to the similarities between dialogue and the community’s cultural values. For example: Native American people have a long tradition of using dialogue—often called‘talking circles’—and working together as a community. A number of cultures rely on ground rules or other protocols for public meetings. “The Talking Circles model is really the way that we did things for centuries and that’s why I really believe in Talking Circles … and getting people to realize they have important gifts.” Consider cultural factors when planning the dialogues. For example: Different cultures observe long-held traditions in public meetings. For example, in some cultures, people must be given the right to speak; others may rely on“Robert’s Rules”to maintain order. The traditional role of elders, or“leaders,”is very important. It’s wise to get their blessing before you proceed. Silence may be a sign of respect, not an absence of “voice,”or opinion. Cultural attitudes about time vary greatly (promptness, length of meetings, etc.) Women in some cultures are expected to defer to men. The way leadership is practiced varies in different cultures. Because the word“poverty”can carry a stigma, be sensitive about recruiting and the language you use. The phrase“struggling to get by”has worked well in some communities. Take care not to create an“us-vs.-them”dynamic. Avoid categories like,“poor people,”or“wealthy people, or “haves”and“have-nots.” “We have a recruiter who runs the Food Shelf in town…She needed to make sure that they understood that if they participate, people aren’t going to single them out as poor, stupid people.” 2 consider cultural factors Racism is rooted in our country’s history and is embedded in our culture. In many communities, racism can be a significant barrier to solving all kinds of public problems and to fulfilling the promise of our democracy. Addressing racial barriers is part of any effective community change process. the impact of race on community issues
  • 9. Organizing Rural & Reservation Communities for Dialogue and Change | 9 |www.everyday democracy.org The best way to make progress on a community issue is to bring together a steering group with different perspectives, backgrounds, and life experiences. Their job is to organize the effort. The most successful steering groups include people who mirror all groups in the community. Invite representatives of community organizations to get involved. Having official and unofficial community leaders on your team lends credibility to the program. Include a mix of people. Aim for a good mix of experienced leaders and people with leadership potential who want to play a bigger role in community life. “Obviously, there’s the typical people that you go to when you want to look for leadership, but I think this program is going to help us reach out and find new leaders and get more people involved.” Include people who have never been invited to participate. Look for people who are trusted and respected by their peers, but may not hold“official”leadership positions. Include young people; this is a way to help them develop and practice leadership skills and have a voice in community decisions. “Everybody says the same thing … That this is the first time that we’re being involved with this stuff and this is the first time that anybody has come to us and asked us our opinions and our issues.” 3 create a diverse group to steer the project Gloria Francesca Mengual, Everyday Democracy program director, trains Washington State University Extension staff for their work in the Horizons program.
  • 10. Organizing Rural & Reservation Communities for Dialogue and Change | 10 |www.everyday democracy.org Communication cuts across all of your work. It will help build momentum in the community, increase participation, and spread the success stories. Build community awareness. Personal, one-to-one communication is a great way to create awareness and interest. To start a“buzz”in the community, spread the word in casual conversations. Mention the program to everyone you meet—friends, neighbors, family, your hairdresser, teachers, etc. Work out a strategy for communications. To develop simple core messages, answer these questions: What are our goals? Who is our audience? What do we want them to do? What’s in it for them? Develop talking points. Use examples and written materials to describe program goals. Use a variety of ways to reach out to people: the local cable channel; post cards; flyers; written and face-to- face invitations. Develop a template for news releases. “I did a Public Service Announcement [on a Hispanic radio station] to invite community people to be a part of the program. I got about 10 people. This was all done in Spanish.” A communications challenge: Poverty is a loaded word. The word,“poverty”can be an obstacle; the challenge is to help people understand that these discussions are about finding solutions to poverty. So, choose your language carefully. Acknowledge the problem and, at the same time, emphasize the positive—you’re working together to build a “thriving community.” “Let’s quit saying ‘the poor people’. I think there’s so much division with income or material things.” Explain how different parts of the Horizons program link together. (Please see the Introduction, on page 4) Talk about how this approach has worked in other places. When you’re making a pitch for study circles, use examples from other Horizons communities. Tell stories about how people have used this approach to address a range of issues. Visit www.everyday-democracy.org and communityblogs. us, where you can find articles about communities that have used study circles to address all kinds of issues, including education, youth issues, immigration, racial equity, community-police relations, and others. Talk about the promise of improvement and change. Evidence from Horizons programs demonstrates that: People are willing to work on a difficult issue like poverty. The possibility of change is greater when many people get involved. Small investments by foundations in rural and reservation communities yield large returns. Leadership can be found within each of us. Change can be a slow process; successes energize communities for longer term work. “I think that was the most positive thing that came out of the study circle is that we actually got to see … what kinds of talents … [people] can contribute.” Keep elected leaders and public officials informed. Assure them that the purpose of the dialogues is to bring many voices into the conversation to solve problems, not to attack community leaders. Relay information about the public’s concerns that may be“news”to public officials. 4 communicate clearly
  • 11. Organizing Rural & Reservation Communities for Dialogue and Change | 11 |www.everyday democracy.org Effective public dialogue depends on well-trained facilitators. Good facilitators come from all age groups, ethnicities, and walks of life. Some have previous training; many do not. What they share is a desire to develop their own skills to guide conversations so they can help groups have productive experiences and improve communities. Facilitators should reflect the community’s diversity. Recruit some bi-lingual facilitators. Aim for a mix of backgrounds—for example, small- business owners and employees, and government workers. People of all ages and both genders should be included on the facilitator team. “Someone who is good at speaking both languages: Spanish and English…This would be a good way to include the Anglos and Hispanics to work together.” Co-facilitators for each study circle work best. Pairing facilitators is a way to assure balanced, neutral facilitation. Pairs should reflect the diversity in the community. Ask people who are different from one another to work together (a young person and a senior citizen; a farmer and a merchant; a woman and a man). Ask an experienced facilitator and a beginner to work together. Encourage teamwork and mentoring. Ask pairs to support one another and make time to offer feedback after each meeting. One-on-one recruitment works best. Ask people who are passionate about the issue to recruit facilitators. A personal invitation is often the key to successful recruiting. Train young people as facilitators. With guidance and support, young people can be outstanding facilitators. They work well with people their age, or with people of all ages. Facilitating study circles gives youth a legitimate role to play in the community and helps develop confidence and leadership skills. Young people add energy, new ideas, and a different “flavor”to study circles. Provide high quality facilitator training— don’t skimp! Allow plenty of time for the training—eight hours, if possible (twelve would be even better). “I felt confident enough to be in front of all those people and to lead a discussion. That was pretty neat. So I think that the training is just a really big thing…giving people the confidence to feel like they can do it.” Extend support to facilitators beyond the training. Set up meetings for facilitators to debrief, support one another, and share ideas and examples about what works, and what doesn’t. If facilitators need a chance to air their own opinions, encourage them to participate in another circle. Keep in mind that low-income volunteers have limited resources. Offer to cover expenses for travel, food, child care, and supplies. Some people have held conference calls to support each other. 5 Recruit, train, and support dialogue facilitators
  • 12. Organizing Rural & Reservation Communities for Dialogue and Change | 12 |www.everyday democracy.org The goal in recruiting participants is to involve as many different kinds of people as possible. When people from different backgrounds and walks of life work together to find solutions to common problems, they form new relationships and networks, and come up with innovative ideas. Invite people, in person. Face-to-face invitations are the most effective way to recruit participants. This works best when recruiters invite people they know. Good publicity may inspire people in the community to spread the word and ask their friends to get involved. Recruiting people from low-income groups is a challenge because you don’t want them to feel “labeled.”Ask social workers and school guidance counselors to help you recruit, or go to Head Start, or the churches. They know who is struggling to get by, and have built relationships with them. “The school secretary and Para-educator were able to identify low-income people, because they really knew the families and invited them to participate. Low-income people don’t want to be singled out.” Recruit people from every walk of life. Reach out to people of all ages, especially young people. Recruit people from all income levels. Include old timers and newcomers. Invite people who don’t speak English. (If possible, issue the invitation in their language! Discussion guides are available in Spanish.) Make sure to include people of different races and cultures. Recruit unemployed people. Recruit people who earn their living in different ways: laborers, teachers, doctors, farmers, nurses, merchants, etc. Use existing groups or networks to recruit participants. Make a list of the groups in town, and meet with them to explain about study circles. Go to natural gathering places to recruit. Visit the places in your town where people go—the grocery store and drug store, the unemployment office, the Post Office, the Laundromat, diners, and playgrounds. Identify recruiters who can reach different groups. Build a group of recruiters whose lives touch different parts of the community. Recruiters are most successful when they promote study circles in groups where they are known and trusted. If you don’t have a link to a particular group, reach outside your comfort zone. If necessary, go door-to-door! Make“cold calls”—invite people you don’t know. “… You have to bust your butt, bend over backwards, just really bust it, if you are going to get ANY low income people to take part. They are enough accustomed to not being included that they won’t bite on a casual invite. Organizers must not think that just handing out leaflets to Head Start parents will do it.” 6 Recruit participants from all parts of the community
  • 13. Organizing Rural & Reservation Communities for Dialogue and Change | 13 |www.everyday democracy.org The key is to plan ahead and think through the potential needs of different groups within the community. Often, it’s the little details—the things that seem to be insignificant— that make the difference between a well-run program and one marred by missteps and mistakes. Hold study circles at times that meet different scheduling needs. Think about what will work in your community. [In our community,] “study circles were conducted in various ways, including five two-hour segments, two or three segments, full-day sessions, and in various other combinations.” Make it easy and fun for people to participate. Think about things that will make it possible for people to take part: Transportation—In some communities“gas cards”help participants with transportation costs. Car pools help, too. In some cases, volunteers give people rides to the circles. Provide childcare. Provide incentives. Let people know that this experience will combine work and fun. Socializing is a good way to help participants feel at ease with one another. Provide food/refreshments— Pizza, pizza, pizza! Offer door prizes. Hold dialogues where people already go. Choose meeting sites that are easy for people to get to; they should be places where people can feel at ease: The community room of a low-income project. A room at a local social service agency. Head Start location. Senior Citizen facility. Churches. Move the meeting around to various locations in mixed communities—from white residential areas to Native or Latino communities. Schools are sometimes a good place to meet. Find out if people in your community would be comfortable meeting there. “I go to school to learn English. They offered the Horizons circles groups right there at my school. It worked well for us this way because we had a good size group . . . I enjoyed it.” 7 Arrange logistics to suit participants’needs Youth members of the Standing Rock Sioux Tribe participate in a fall 2005 study circles action forum on poverty.
  • 14. Organizing Rural & Reservation Communities for Dialogue and Change | 14 |www.everyday democracy.org Action is critical. People want to see results! It’s a way for people and communities to prove that they can make a difference. “Thriving Communities is about tilling the soil, getting more things going.” Act quickly. Start with easy, energizing projects. Take on small projects so people can see results. Link actions to poverty reduction. It’s important to keep reminding people of the larger goal, to reduce poverty. Keep asking,“How will this activity reduce poverty?” Choose activities that give people new ways to work together and build new networks. Think about how to link study circle action ideas to LeadershipPlenty.® “In one community, they formed a Hispanic Chamber of Commerce and a small farmers market.” Use public dialogue to consider a range of issues. Once people understand how the dialogue-to-action process works, they can use it to address a wide range of community issues. Offer study circles through adult education programs, or the schools. Some schools have added study circles to their curriculum. Use this approach to tackle issues like racism, immigration, education, town budgets, and employment and jobs. Be sure activities include people who are “struggling to get by.” “… Maybe I’m looking at it more broadly. I used to think of economic development. Now I include things like housing, child care slots, and after-school programs.” Form community partnerships to increase reach and impact. Invite new partners to support and expand the work of the steering group. To avoid duplication, combine your efforts with organizations that are doing related work. Open the Action Forum to the whole community. Invite everyone to the Action Forum. It’s a great way to get more organizations involved and to attract volunteers for action projects. 8 Link dialogue to action, and sustain momentum
  • 15. Organizing Rural & Reservation Communities for Dialogue and Change | 15 |www.everyday democracy.org Provide support and leadership for long-range results. Find the right leader(s) for action groups. You need strong leaders who know how to run meetings and help the group do its work. Look for local resources to support your work. A church or Grange Hall might provide office space or a place to meet. Keep telling the story. Do your best to let people know what’s happening. “In many towns, people are uncertain, unconnected, and hopeless. They had lost schools or good paying jobs. … At the end [of the study circles] there was some can-do attitude. You just can’t go out and buy that for towns that are struggling.” Network with other Horizons communities. Get advice. Learn what has worked for them, and what hasn’t. Invite people from other communities to come and tell their Horizons stories, and share their ideas, inspiration, and encouragement. “We invited them to come to our very first meeting … and they came and told us all the things that they were doing through Horizons … it was really inspiring for our people to hear what can be done and this probably … promoted more people to get started here.” 8 Link dialogue to action, and sustain momentum continued
  • 16. Organizing Rural & Reservation Communities for Dialogue and Change | 16 |www.everyday democracy.org What is the Northwest Area Foundation? The Northwest Area Foundation is a private, charitable organization dedicated to reducing poverty and building lasting prosperity. It serves eight states where the Great Northern Railway was located: Idaho, Iowa, Minnesota, Montana, North Dakota, Oregon, South Dakota, and Washington. The Foundation invests in proven or promising organizations that help achieve the poverty reduction mission. What is Horizons? Horizons is an 18-month community leadership program aimed at reducing poverty in rural and reservation communities with populations of 5,000 or fewer and with histories of economic decline and significant population change. More than 200 communities have already participated; another 100 will be added from 2008 to 2010. Horizons was launched in 2003. The communities ranged in population from 100 to 4,800, with poverty rates from 10 percent to 96 percent. Horizons II started in 2006 and ran through most of 2008. What has the Northwest Area Foundation invested in Horizons? From 2002 to 2008, NWAF invested $20 million in 200 communities, and another $10 million will be invested from 2008 to 2010. What are some early results in Horizons communities? Through this collaborative effort, a critical mass of residents deliberated about local poverty and became involved in making decisions and taking actions to improve their communities. Some never before involved in civic life ran for public office and won; others joined organization boards, while others signed up to complete community projects. Small town residents have made a significant impact across the eight-state region stretching from Minnesota to Washington. What are Horizons communities learning? Participants in Horizons communities, as well as external evaluators, have identified significant community learning, including these points: Residents are willing to work on a difficult issue like poverty. Change becomes more possible when many new people get involved. Small investments in rural and reservation communities by foundations yielded large returns. Leadership is not limited to the few, but instead can be found within each of us. Change can be a slow process; initial successes in taking action energize communities for longer term work. Support and coaching help communities succeed. Ongoing evaluation is useful; communities are eager for information on their progress. For communities to thrive, everyone must have the opportunity to prosper. Who is evaluating Horizons as a community change approach? Quality Evaluation & Development (QED) evaluates the Horizons project using multiple methods, including pre- and post-study circle surveys, a multi-year panel study, content analysis of community planning documents, and interviews with project partner staff, organizers in communities, staff from delivery organizations and dialogue participants. frequently asked questions 10,000 study circle participants 5,000 LeadershipPlenty® participants 40,000 community visioning participants 15% of each of 200 communities involved in some way 20% of communities have new leadership horizon statistics
  • 17. Organizing Rural & Reservation Communities for Dialogue and Change | 17 |www.everyday democracy.org Many of the key points in this booklet are drawn from QED’s findings from evaluations of the pilot round and the first full implementation round of Horizons, known as“Horizons II.” The Northwest Area Foundation funds QED’s evaluation of Horizons. What is Everyday Democracy? Everyday Democracy (formerly the Study Circles Resource Center) is a national organization that helps local communities find ways for all kinds of people to think, talk and work together to solve problems. We work with neighborhoods, cities and towns, regions, and states, helping them pay particular attention to how racism and ethnic differences affect the problems they address. Everyday Democracy was created as the Study Circles Resource Center in 1989 by The Paul J. Aicher Foundation, a national, nonpartisan, nonprofit organization. Since 1989, we have worked with more than 550 communities across the United States on many different public issues. How did Everyday Democracy become part of Horizons? Following the first phase of Horizons, in 2003, the Northwest Area Foundation decided that community change efforts would be more likely to succeed if they began with public dialogue. To that end, Everyday Democracy was invited to develop a discussion guide. Working together, the two organizations conducted focus groups on poverty, and solicited input from communities, extension services, Native American leaders, and experts on poverty. The result was Thriving Communities: Working Together to Move from Poverty to Prosperity for All. Horizons communities now begin their four- step process with dialogue based on Thriving Communities. What is distinctive about Everyday Democracy’s approach to community change? Everyday Democracy’s effective processes are based on these principles: Involve everyone. Demonstrate that the whole community is welcome and needed. Embrace diversity. Reach out to all kinds of people. Share knowledge, resources, power, and decision making. Combine dialogue and deliberation. Create public talk that builds understanding and explores a range of solutions. Connect deliberative dialogue to social, political, and policy change. frequently asked questions continued “Cavalier Corner,”a youth center in Tyndall, S.D., was established with local funds as well as a USDA grant after such a facility was cited as a major need through the community’s Horizon’s effort. Courtesy: Tara Schumacher/Yankton Daily Press
  • 18. 111 Founders Plaza Suite 1403 East Hartford, CT 06108 Telephone: 860-928-2616 E-mail: info@everyday-democracy.org Web site: www.everyday-democracy.org 60 Plato Boulevard E Suite 400 St. Paul, MN 55107 Telephone: 651-224-9635 E-mail: info@nwaf.org Web site: www.nwaf.org