This document discusses organizing contacts into categories for targeted marketing. It recommends creating categories based on contact types like buyers, sellers, past clients etc. and assigning contacts to relevant categories. This allows for quick mass emailing to selected categories by sorting contacts and copying their email addresses. Organizing contacts in categories and importing them into the BHG Greenhouse contact manager enables agents to easily send relevant digital content from the Greenhouse to the right people.

1. ORGANIZING CONTACTS
BY CATEGORIES
Not for use with Webmail
By Marsha Mitchell | Technology Coach | Better Homes and Gardens Real Estate Gary Greene

2. WHY USE CATEGORIES?
Categories is all about TARGET MARKETING!
If you send marketing pieces about everything to
everyone, chances are you will reach hardly
anyone

3. The challenge is in sending the right piece
to the right people…………
and focus your energies on those you are
most likely to not only open or read it, but
also look forward to getting another one!

4. For example, you would like to share this
article and with just your 1st Time Home
Buyers.

5. Are your contacts organized so that you can do so?
And it gets even better!
The new BHG
Greenhouse is
loaded with
awesome pieces –
both digital and
print for you to
send FREE!

6. LOOK AT JUST A FEW OF THE READY – GO – PIECES!

7. LET’S GET ORGANIZED $$$$
#1. Make sure your contacts have an email address
#2. Create your categories by clicking on Category icon on
the Menu Bar. Select ALL CATEGORIES

8. If this is your first time in Categories, your list may all be colors
such as Blue, Green, Red etc.
You can see some of these have already been RENAMED.
a. Check the box next to the color you want to rename
b. Click Rename on the Right
c. Type in the box the desired text for Category

9. While you are here, you can go ahead and Rename the
color categories and create NEW ONES.
A CONTACT CAN BE IN MORE THAN ONE CATEGORY.

10. CREATING A NEW CATEGORY
Click the button called NEW.
A pop-up will appear – and you type in the desired name.
You can choose a color – or you can select NONE.
Categories do NOT have to have a color –it just makes them
easier to see.

11. SAVING CATEGORIES
This is the only “heads-up” part in creating Categories.
When you click the drop down and start working with the master
list – you are actually on a contact record.
So if it is your first time, and you create/rename 10 different
categories – then all 10 are assigned to that contact unless you
uncheck the ones that do not apply before saving it.
Note others are
unchecked before
clicking OK.
Categories are saved.

12. HOW DO I KNOW WHAT CATEGORIES TO CREATE?
Everyone’s list will be different according to the pieces
to be sent out – and according to the different ways
people think.
Some basics might include:
Family
Sphere
Buyers
Sellers
Past Clients
Homeowners Association
Church
Tennis/Golf
Vendors
Gary Greene Agents
Co-op Agents

13. HOW DO I KNOW WHAT CATEGORIES TO CREATE?
If you are looking at some of the marketing pieces – that
would also help identify some categories.
Others might include:
Investors
Expireds
FSBO
Renters
Seniors
Single Female
Will depend on what you want to
send out…. This is just one
screen shot of many pieces
offered.

14. #3. ASSIGNING CATEGORIES TO YOUR CONTACTS
Now the fun part!
1. Open the Contact Record
2. Click the Categorize Icon
3. You can select from the list one at a time – or
Click All Categories and multi-select.
4. Click SAVE AND CLOSE WHEN COMPLETE

15. OPTIONAL SHORTCUT TO ASSIGNING CATEGORIES
Another option is (a) get to the Phone List View –
(b) Move the Category Field closer to the left margin to view
(c) Right click in the Category Field on the line with Contact
(d) And you can select the Categories from there without
having to open each record.

16. Congratulations! You have them
organized – so what can you do
with them?

17. REMEMBER THE 1st Time Home Buyer Article
we wanted to send? Or an update of the
mortgage rates? Or a Holiday Card..or… or….
#1. Sort/View Contacts by Category
#2. Highlight their names
(You can use the Shift Key to multi-select)

18. #3. Click the email icon on the menu bar.

19. #4. The email addresses of the selected contact will populate
the TO of the message. You will want to move them to BCC
#5. Highlight all of the contact emails . Right Click. Select CUT
#6. Right Click in BCC and Select PASTE.

20. #7. Fill in your Subject.
#8. Enter your content
#9. CLICK SEND.
NO MORE DISTRIBUTION LISTS!
TARGET MASS EMAILING IN SECONDS!

21. How does that help you with the BHG GREENHOUSE?
#1. You will have contacts and email addresses to import into the
Greenhouse.
#2. If you do not have your contacts imported into the
Greenhouse, you can still use the Digital Marketing center by
creating a piece, forwarding it to yourself and sending it from
Outlook.
But you will not get the advantages of their Contact Relationship
Manager including the Opt Out functions.

22. MANAGING CONTACTS IN THE GREENHOUSE
The BHGGreenhouse has a powerful and robust Contact
Relationship Manager that you will want to use.
You can setup prewritten campaigns, monitor your contacts
and marketing from start to finish.

23. CONVERT LEADS TO CUSTOMERS TO CLOSINGS $$$$
You will want to import your
contacts into the
Greenhouse -
In the meantime:
1. Gather as many contacts
and emails as possible
2. Organize them into
Categories
3. And be READY TO ROLL!

24. DIGITAL MARKETING VS PRINT MARKETING
This presentation focused on email addresses
– but while you are organizing your contacts,
you might think about checking/gathering
mailing addresses for your PRINT MARKETING
PIECES 

25. Marsha Mitchell
Director of Agent Technologies
Better Homes and Gardens Real Estate
Gary Greene
Houston, TX
Marsha@GaryGreene.com