The document discusses how auction and real estate professionals can use various online tools and platforms to market properties, connect with clients, and expand their business. It provides examples of listing sites, social media, multimedia, communication tools, blogging platforms, and mobile apps that professionals can use to engage customers, share information, and sell listings. The tools described include Facebook, YouTube, Skype, and real estate focused sites like Trulia and Zillow. The document encourages professionals to test different options and spend time using services that are effective for their needs and goals.

1. An Industry In
Eectiven
Gain
Eficiency Knowledge
Expand
Goals
Business
Industry
Dallas
Adapt
More
Tuesday, February 17, 2009

2. The Auction Industry
Business Liquidations
Real Estate 

Inventory Reductions

Foreclosures

Estate Sales

Bankruptcies

Commodities

Heavy Equipment

Fundraisers

Machinery

Antiques

Farm Ranch

Collectibles

Personal Property

Automobiles

Livestock

Dallas
Tuesday, February 17, 2009

3. Learning Tools
State National Auctioneer Associations

Experience

Networking

Specialized Designations

Continued Education

Contests

Tuesday, February 17, 2009

4. Marketing Today
Newspapers Direct Mail
 
Television Telemarketing
 
Radio Email
 
Periodicals Internet
 
Signage

Tuesday, February 17, 2009

5. Newspaper
Television Not What They
Radio Used To Be!
Periodicals
Tuesday, February 17, 2009

6. Telemarketi
Signage ng
 Personal
Signs

 Purchased List
Banners

 Yellow Pages
Bill Boards

 Google
Direct
Big Chicken

Email
Mail
Personal Database
 Brochures 
Auction Services
 Letters 
Info USA
 Postcards 
Names In The Mail

Tuesday, February 17, 2009

7. More Info. Easy World
For Contact Wide
Buyers Selling
Convenient
Tool
INTERNET!!!
Way of The FREE!
Future
Eficient Informative
Tuesday, February 17, 2009

8. Listing Sites
 craigslist.org-Post Free Local Classifieds
 Google Base (base.google.com)-Post on Base; Find it
on Google
trulia.com-Get in Front of Serious Home Buyers

zillow.com-Post Property Free

homescout.com-Good Exposure for Listings

oodle.com-Good Listing Site

edgeio.com-Post Property Free

livedeal.com-Get in Front of Local Community

Tuesday, February 17, 2009

9. Listing Sites
secondspace.com-Lifestyle Network of Sites

hotpads.com

dropsmart.com

vast.com

backpage.com

postlets.com

Submits to 30 Sites
vflyer.com

Tuesday, February 17, 2009

10. Social Media
Relationships Connections Make The Dierence
 facebook.com-Create a Profile and Connect
 linkedin.com-Join an online network of over 12
million professionals
 yelp.com-Business Review; Become a Local
Expert
 truliavoices.com-Create a profile and answer
local real estate questions; link to your website
 homethinking.com-Create a profile and be
Tuesday, February 17, 2009

11. Social Media
Example of Facebook:
Your Logo/Name
Tell Everyone What Is
New / Upcoming Sales
Add Video/Commercials
Tuesday, February 17, 2009

12. Listing Sites
 bebo.com-Online social network
 fatdoor.com-Get to know your neighbors
 flippingpad.com-Share and discus real estate
investing
 tagged.com-Social network; showcase talents
and connect with others
Tuesday, February 17, 2009

13. Multimedia
 turnhere.com-Full service internet video solution
provider
wellcomemat.com-Upload video or hire a

videographer to market listings
realestateshows.com-Create internet

commercial for your listing
youtube.com-Broadcast listing and integrate on

your site
blinkx.com-Broadcast listings on Blinkx video

Tuesday, February 17, 2009

14. Multimedia
 blip.tv-Upload listing tours to gain direct
exposure distribution
break.com-Upload listing tours to gain exposure

dailymotion.com-Share listing tours with

potential home buyers
vimeo.com-Share listing videos with only those

you choose to
tubemogul.com-Upload listing videos and

distribute to top video sites
Tuesday, February 17, 2009

15. Multimedia
 inmantv.com-Real Estate television. Get Noticed!
 slide.com-create and share slide show of your
listings
 listingdomains.com-Create a property specific
web site
 mixbook.com-Create a book of featured listings
 transpera.com-Create and share mobil video
tours
Tuesday, February 17, 2009

16. Communication
 Skype.com-Talk to anyone over the internet for free
 meebo.com-Consolidate all instant messages in one
place
plugoo.com-Chat with website or blog visitors in

real time
jaiku.com-Connect with people by using presence

updates
twitter.com-Let clients know where you are and

what you are doing
userplane.com-Enable live chat on your website or

blog
Tuesday, February 17, 2009

17. Blogging-Express Yourself
 wordpress.com-Start your own blog today
 sixapart.com-Start blogging today
 livejournal.com-Platform for blogging discussion
forum or social network
 housingwidgets.com-Place to find and share real
estate tools for your site or blog
 Truliamap (widgets.trulia.com)-Showcase your
listings on your website or blog with this widget
 activerain.com-Free online community for real
estate professionals
Tuesday, February 17, 2009

18. Test them out and spend time
on services that work for you!!
 NAA Live realtor.com

 Proxibid blackberry.com

 Yahoo listhub.net

Classifieds postyourproperty.com

 Bouncepad
Tuesday, February 17, 2009