This presentation is part of www.orangekeychain.com. It's a summarized explanation of why 3D-printing could be used for meeting a demand for a world-wide high-volume low-tech consumer product.

1. OranjeSleutelhanger:
Why..?
May 2014, Robert Vissers,
Eccomi 3D.nl

2. Case: Orange Keychain
…a Short-term Worldwide Demand
for a High volume Low-tech product.
May 2014, Robert Vissers, Eccomi3D.nl

3. Contents:
1. Customer friction
2. New product concept
3. Concept uniqueness
4. Feasibility
5. Why now
6. Next step
May 2014, Robert Vissers, Eccomi3D.nl

4. 1. Customer friction
Case: Worldwide demand of High
volume Low-tech products.
- Enormous logistical efforts (central
production overseas, transport,
shipping to all outlets)
- Mismatch in production numbers (out
of stock –or- dumping unsold products)
May 2014, Robert Vissers, Eccomi3D.nl

5. 2. New product concept
Local production in the customers
backyard.
Eliminating:
- logistics efforts
- waste in the supply chain
- mismatch production/demand
May 2014, Robert Vissers, Eccomi3D.nl

6. 3. Concept uniqueness
Digital Distribution.
Local production.
Using the Crowd and it’s Assets.
From Doing to Orchestrating.
May 2014, Robert Vissers, Eccomi3D.nl

7. 4. Feasibility
No investment in hardware.
Utilize existing local production capacity.
Infrastructure (internet / social media) available.
Simplicity: easy execution - zero implementation
cost.
May 2014, Robert Vissers, Eccomi3D.nl

8. 5. Why now
From Jan Willem van Alphenaar:
“Availability is more important than ownership”
“Disruption; it’s not a future, it happening right now”
Source: http://tinyurl.com/km8bpo4
From ACCENTURE TECHNOLOGY VISION 2014:
“From Digitally Disrupted to Digital Disrupter”
Source: http://tinyurl.com/qhqjvxr
May 2014, Robert Vissers, Eccomi3D.nl

9. 6. Next step
Spread the Word and let us call 2014 the
starting year that 3D-printing was
introduced to millions across the globe.
Go to www.orangekeychain.nl and get
your own (locally produced) keychain.
Experience the empowerment of local
production.
May 2014, Robert Vissers, Eccomi3D.nl

10. More info
www.oranjesleutelhanger.nl
The 3D-printed Orange Keychain is an initiative from:
ECCOMI 3D
Robert Vissers
R.Vissers@eccomi3d.nl
+31 (0)6-13233710
@RobertVissers
May 2014, Robert Vissers, Eccomi3D.nl