OrangeTheory Fitness in Las Vegas was struggling to reach customers by phone to provide information about memberships, class reservations, and billing issues. They implemented Zipwhip to allow staff to send text messages from their main studio phone number. After one month of using Zipwhip, OrangeTheory saw a 10-15% increase in customer responses via text. Staff can now easily text waitlisted members about open spots in classes. Zipwhip's group texting feature has increased staff productivity by reducing time spent waiting on calls or leaving voicemails. Reggie reports a 25% increase in lead conversion due to text messaging.

1. Introduction
Challenges
Results
businesses to send and recieve text messages
from thier existing landline and toll free
numbers. Finally, businesses can now
communicate with their customers the way
they prefer.
(206) 582-3725
jtreat@zipwhip.com
www.zipwhip.com
Case Study:
OrangeTheory Fitness
Las Vegas, Nevada | April 2016
OrangeTheory is the motivational
group personal training, interval
fitness concept that is sweeping the
nation. They emphasize the
importance of fostering relationships
with each member to get the most
out of their high-intensity workouts.
We have an opening
for today’s rowing class.
Are you interested?
Before implementing Zipwhip,
Reggie Loyola’s Las Vegas staff relied
on phone calls to contact people for
things like membership information,
class reservations, and billing issues.
Unfortunately, only about half of
new leads picked up on the first call,
and rarely did people reply to
voicemails. “Less and less people are
answering the phone,” he says.
Reservation based studios like
OrangeTheory utilize waitlists to get
people in the door. When members
had to cancel their reservation, they
would often have to leave a
message. If these voicemails went
unanswered, then the studio
experienced empty class spots.
Reggie was looking for a
communication solution to fill these
spots and convert new leads.
“ Seeing how no one
answers the phone
anymore, my staff
uses Zipwhip all the
time. It is a great
tool for operations at
any OrangeTheory
Fitness.”
Marty Lacroix,
Owner,
OrangeTheory Fitness Las Vegas
Sure, can you send
me more info?
One month after implementing
Zipwhip to their main studio phone
number, OrangeTheory Las Vegas
reports a 10–15 percent increase in
customer responses via text. He
chalks it up to the non-intrusive
nature of texting. “It makes
communication easier with people
who are afraid to pick up the phone.
It’s not as pushy as calling two days in
a row.” His staff now texts waitlisted
members when a spot opens up in
class. “It makes it easier for people to
say yes or no to classes,” Reggie says.
Zipwhip’s features group texting
helps increase productivity by
freeing up time for staff that would
previously have been spent waiting
on the phone or leaving voicemails. In
Reggie’s case, 25% of leads are
converted because of text messaging.