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Building online communities for growth




MARS 2012
Your personal profile




MARS 2012
Visibility is greater than you think

                  You




MARS 2012
Boost your Linkedin presence
• Connect with everyone
   – At work
   – Business contacts
   – University schoolmates
   – Former colleagues
• Follow pages
   – Company page
   – Partners
   – Competitors
• SEO your summary; 5 key words
• Link to your blog, twitter, Facebook page




 MARS 2012
Brand you

            -Career
            -Results
            -Awards
            -Recommendations




MARS 2012
Think of your audience
                   -Who’s watching?
                   -What impression do I make?
                   -Do I achieve what I want?




MARS 2012
5 simple steps

        1. Picture
        2. Headline
        3. Links
        4. Summary
        5. Application and groups




MARS 2012
Picture


            Yes, you must have it!

            People are attracted to
            people. Make sure
            they see your face.




MARS 2012
Headline



            Be clear!

            Make a statement and
            tell want you want – or
            who you are!




MARS 2012
Links



            Link to your pages

            Your own, the company’s
            or pages you want to be
            associated with




MARS 2012
Summary

                  Think of the reader. Who are
                  you targeting?

                  Think less on your background
                  and more on what you can do
                  today.
                  Add something personal!
            EX.




MARS 2012
Application and Groups




                     Join groups and use
                     applications you find useful.
                     For your own purpose and as a
                     signal to the reader.




MARS 2012

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Optimize Your Linkedin Profile

  • 1. Building online communities for growth MARS 2012
  • 3. Visibility is greater than you think You MARS 2012
  • 4. Boost your Linkedin presence • Connect with everyone – At work – Business contacts – University schoolmates – Former colleagues • Follow pages – Company page – Partners – Competitors • SEO your summary; 5 key words • Link to your blog, twitter, Facebook page MARS 2012
  • 5. Brand you -Career -Results -Awards -Recommendations MARS 2012
  • 6. Think of your audience -Who’s watching? -What impression do I make? -Do I achieve what I want? MARS 2012
  • 7. 5 simple steps 1. Picture 2. Headline 3. Links 4. Summary 5. Application and groups MARS 2012
  • 8. Picture Yes, you must have it! People are attracted to people. Make sure they see your face. MARS 2012
  • 9. Headline Be clear! Make a statement and tell want you want – or who you are! MARS 2012
  • 10. Links Link to your pages Your own, the company’s or pages you want to be associated with MARS 2012
  • 11. Summary Think of the reader. Who are you targeting? Think less on your background and more on what you can do today. Add something personal! EX. MARS 2012
  • 12. Application and Groups Join groups and use applications you find useful. For your own purpose and as a signal to the reader. MARS 2012

Editor's Notes

  1. http://newin.linkedin.com/