The Venture Lab Project aims to address the lack of safe and educational digital spaces for children to learn 21st century skills. It proposes creating an online and offline social learning platform that delivers a "21st technology scouting club" brand to engage children aged 7-11 in building creative technology abilities. Customer interviews revealed a need for resources to help children learn tech skills and guide parental decisions on appropriate programs. The focus going forward is developing a minimum viable product to test the solution and make it cost-effective for schools with shrinking budgets.

1. VENTURE LAB PROJECT
Building Creative Technology Skills for Kids

2. Executive Summary
EXECUTIVE SUMMARY
The Problem
There is there is a lack of fun, safe, properly designed and curated connected spaces for children to engage in the digital world
we live in and for them to learn 21st century creative technology skills
Our Solution
• A for-profit social business which will create a playful and ethical brand of a new “21st technology scouting club” for children
aged 7 to 11
• The solution will be delivered via an online and offline platform social learning platform to build creative technology skills
and connect children, their schools and parents in a curated and developmentally appropriate media culture
• We intend to continuously implement some of the best research and learning theories developed to truly engage children in
their learning of skills
• Our model uses open-source software and will rely on multiple channels of revenue, with the basic product being free for
use to parents and schools
Customer Input
Using parental interviews and research we discovered:
• A growing recognition of a need to understand and find a path for children to learn technology skills to offset children's
tendency to be simply users of technology
• Eagerness for a trusted resource to help with making decisions on what programs their children should access
• Market forces in the UK and US which allow for creative solutions to gaining technology skills for young children
Our focus going forward
• Proceed with creating a minimum viable product to test the solution with potential customers
• Recognize shrinking budgets in schools and keep solution as cost effective and scalable as possible