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VENTURE LAB PROJECT
Building Creative Technology Skills for Kids
Executive Summary




                                                                                                                                     EXECUTIVE SUMMARY
The Problem
There is there is a lack of fun, safe, properly designed and curated connected spaces for children to engage in the digital world
we live in and for them to learn 21st century creative technology skills


Our Solution
• A for-profit social business which will create a playful and ethical brand of a new “21st technology scouting club” for children
  aged 7 to 11
• The solution will be delivered via an online and offline platform social learning platform to build creative technology skills
  and connect children, their schools and parents in a curated and developmentally appropriate media culture
• We intend to continuously implement some of the best research and learning theories developed to truly engage children in
  their learning of skills
• Our model uses open-source software and will rely on multiple channels of revenue, with the basic product being free for
  use to parents and schools


Customer Input
Using parental interviews and research we discovered:
• A growing recognition of a need to understand and find a path for children to learn technology skills to offset children's
  tendency to be simply users of technology
• Eagerness for a trusted resource to help with making decisions on what programs their children should access
• Market forces in the UK and US which allow for creative solutions to gaining technology skills for young children


Our focus going forward
• Proceed with creating a minimum viable product to test the solution with potential customers
• Recognize shrinking budgets in schools and keep solution as cost effective and scalable as possible

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Opportunity project

  • 1. VENTURE LAB PROJECT Building Creative Technology Skills for Kids
  • 2. Executive Summary EXECUTIVE SUMMARY The Problem There is there is a lack of fun, safe, properly designed and curated connected spaces for children to engage in the digital world we live in and for them to learn 21st century creative technology skills Our Solution • A for-profit social business which will create a playful and ethical brand of a new “21st technology scouting club” for children aged 7 to 11 • The solution will be delivered via an online and offline platform social learning platform to build creative technology skills and connect children, their schools and parents in a curated and developmentally appropriate media culture • We intend to continuously implement some of the best research and learning theories developed to truly engage children in their learning of skills • Our model uses open-source software and will rely on multiple channels of revenue, with the basic product being free for use to parents and schools Customer Input Using parental interviews and research we discovered: • A growing recognition of a need to understand and find a path for children to learn technology skills to offset children's tendency to be simply users of technology • Eagerness for a trusted resource to help with making decisions on what programs their children should access • Market forces in the UK and US which allow for creative solutions to gaining technology skills for young children Our focus going forward • Proceed with creating a minimum viable product to test the solution with potential customers • Recognize shrinking budgets in schools and keep solution as cost effective and scalable as possible