Opportunities and Challenges
for Data Physicalization
Yvonne Jansen, Pierre Dragicevic, Petra Isenberg, Jason Alexander,
Abhijit Karnik, Johan Kildal, Sriram Subramanian, Kasper Hornbæk
Data Physicalization
… a physical artifact whose geometry or material properties encode data.
… a research area that examines how computer-supported, physical
representations of data (i.e., data physicalizations), can support cognition,
communication, learning, problem solving, and decision making.
Hans Rosling, statistician and data communicator
Hans Rosling, TED Cannes, 2010
Physical Charts for the Tenison Road project, Microsoft Research @ CHI'15
Early Data Visualizations
Mesopotamian Clay Tokens (from 5500 BCA)
[Image: Denise Schmandt-Besserat]
Early Data Visualizations
Peruvian Quipus (from 2600 BCA)
[Image: Museo Nacional, Lima, Peru]
Why physicalize?
"Physical props reach the
mind of a large part of the
public because that's how you
represent data in daily life at
the kitchen table, at the cafe
and in the bar."
photobyMartinKjellberg,2013
Of all the people in the world (Stan’s Cafe, 2006)
Population Density (Plan B Architecture & Urbanism, 2013)
see dataphys.org/list!
for many more examples
CPI / Cost of Living
(Loren Madsen, 1995)
Data Sculptures
Engaging People With Data
Data-Things (Nissen and Bowers, CHI’15)
TastyBeats (Khot et al., CHI’15)
Tension Road Project
(Taylor et al., CHI’15)
Why physicalize?
To Engage People With Data
1865 – Hofmann’s Croquet Ball Models
1945 – Electron Density Map and
Molecular Model of Penicillin
Education
Researcher Tools
ectron Density Map and
ular Model of Penicillin
1953 – Watson and Crick’s 3D Model of DNA
of DNA
1957 – Max Perutz’ Protein Visualizations
2004 – Molecular Graphics Lab at Scripps
To Think Through Manipulation
To Engage People With Data
Why physicalize?
Intrinsic Support of Active Perception
LedermanandKlatzky,1987(link)
Active Perception
Action enriches perception
Active Perception
Action enriches perception
Vogt and Magnussen 2007 (link)
Eye movements of a layperson Eye movements of an artist
Valdis Krebs (link)
Active Perception
Action enriches perception
Photoappaloosa(link)
Active Perception
Action enriches perception
PhotoBlmtduddl(link)
Bret Victor (link)
Active Perception
Action enriches perception
Active Perception
Walkable Age Pyramid (Atelier Brückner, 2013)
Active Perception
Active Perception
Why physicalize?
To Think Through Manipulation
To Engage People With Data
To Intrinsically Support Active Perception
more in the paper:
To Address Multiple Senses
To Promote Accessibility
…
Challenges
How to Design Data Physicalizations?
Challenges
Designing physical data representations
position length position + length
examples of visual variables
Designing physical data representations
weight
flexibility
temperature
Physical Variables
& many more…
friction
Designing physical data representations
Physical Variables
?
Visual Variables
Designing physical data representations
How to render physical variables?
3D Printing:



Full color
Designing physical data representations
How to render physical variables?
3D Printing:



Different choices of material
Designing physical data representations
How to render physical variables?
3D Printing:



Flexible materials
Designing physical data representations
How to render physical variables?
3D Printing:



Multi-Material
Designing physical data representations
Limitations of current technology
• Limited number of materials
• Cumbersome and slow process
• How to render taste, smell, etc?
Designing physical data representations
Limitations of current technology
• Free-floating

objects
Zero-N

(Lee et al, 2011)
Acoustic levitation

(Seah et al, 2014)
Supporting Animation and Interactivity
Built-in physical interactions
Supporting animation and interactivity
Microsonic Landscapes (Escalante, 2012)
Global Cities (Burdett et al, 2007)
Built-in physical interactions
Supporting animation and interactivity
Rearrangeable 3D bar chart (Jansen et al, 2011)
Built-in physical interactions
Rearrangeable wooden model of brain scan (Neil Fraser, 2008)
Supporting animation and interactivity
Limitations of physical interaction
Supporting animation and interactivity
• Limited functionality
• Can be slow and cumbersome
• Potentially repetitive
Synthetic interaction
Supporting animation and interactivity
Sensing Computation Actuation
Synthetic interaction
Supporting animation and interactivity
Sensing Computation Actuation
Supporting animation and interactivity
Dangling String (Jeremijenko, 1995)
Self-actuated physicalizations
Physical Charts, MSR, 2014 The HIVE Big Data Think Tank, Palo Alto, 2013
Supporting animation and interactivity
Self-actuated physicalizations
inForm (Follmer, Leithinger et al, 2013) BMW kinetic sculpture (Art+Com, 2008)
Supporting animation and interactivity
Shape displays
Shape-change design space (Rasmussen et al, 2012)
Supporting animation and interactivity
Shape displays
Shape displays
Limitations of current shape displays
Supporting animation and interactivity
• Limited resolution
• Limited possible forms
• Limited availability
• No actuation of color, texture, taste, etc.
Programmable matter (2060?)
Hybrid physical / virtual displays
Supporting animation and interactivity
Emoto, Stefaner et al., 2012
Current Work-Arounds:
Hybrid physical / virtual displays
Supporting animation and interactivity
Emoto, Stefaner et al., 2012
Current Work-Arounds:
Synthetic interaction
Supporting animation and interactivity
Sensing Computation Actuation
Supporting animation and interactivity
virtual
overview
!




physical
detail view
Tangible CityScape (Tang et al., 2013)
Overview and details
Supporting animation and interactivity
Changing data representation
Tangible CityScape (Tang et al., 2013)
Supporting animation and interactivity
Changing data representation
Tangible CityScape (Tang et al., 2013)
Supporting animation and interactivity
EMERGE (Taher et al., CHI’15)
Details on demand
Supporting animation and interactivity
Removing data points
EMERGE (Taher et al., CHI’15)
Supporting animation and interactivity
Removing data points
EMERGE (Taher et al., CHI’15)
Supporting animation and interactivity
physical interactions synthetic interactions
+
What to evaluate?
(and how?)
Evaluation-Specific Challenges
Assessing the benefits of physicality
• Many modalities to compare with
Paper Virtual reality setupsComputer display
Evaluation-Specific Challenges
Going beyond time and error metrics
Walkable Age Pyramid

Atelier Brückner, 2013
• Insights
• Engagement
• Memorability
• Understanding
• Emotional response
• Decision making
• …
Hans Rosling, 2014Rahul Bhargava’s

workshop, 2013
Conclusion
Opportunities Challenges
Benefits
Conclusion
Opportunities Challenges
Design Implementation EvaluationBenefits
http://dataphys.org
Data Physicalization Wiki
• connect the communities
• academia
• artists and designers
• industry
• bibliography
• emerging technologies
http://yvonnejansen.me

Opportunities and Challenges for Data Physicalization