This document discusses opportunities and challenges for data physicalization. It begins by defining data physicalization as physical artifacts whose geometry or properties encode data to support cognition, communication, learning, and decision making. It explores why physicalizing data can engage people by representing data in a familiar, tangible way. Challenges discussed include how to design physical variables, limitations of current 3D printing and shape-changing technologies, and how to support interactivity and animation. The document concludes by calling for connecting communities around data physicalization and establishing resources like an online wiki.