Brands communicate meaning with the language of colors and shapes. A saying reads 'a picture is worth a thousand words'. The use of colors and infographics for reporting is the most endearing of essential. The color a company uses to brand itself conveys how trustworthy they are to consumers, the quality of their products, and much more. You want that big idea to resonate in the minds of your audience? Then, play with some colors! I have a few slides that you might like! Share your views.

8. What mood do you want your marketing to create? What emotion
do you wish to convey?
People buy based on the emotion that is roused in them based on what they see,
then justify their purchase with logic. What are your choices for colors and
marketing mix that will set the right mood for your customers? Do you want your
key words to reflect:
 Light-heartedness - use pastels, yellow or pale blue
 Seriousness & Stability -use blue or indigo
 Corporate - use dark blue, dark red or black
 Excitement - use red
 Compassionate and caring - use pink, green, turquoise or magenta
 Happiness & Agility - use yellow or orange
 Sociable - use orange
 Peacefulness, calmness, relaxed - use blue, green, or turquoise
 Creative, Imaginative & Nobility- use purple, yellow or magenta

11. The Answers
01. Arik Air
02. Cadbury
03. GSK
04. British Airways
05. Unilever
06. Google
07. McDonald’s
08. Coca Cola
09. Olympic Games
10. Microsoft
11. Nike
12. Pepsi
13.The Palms
14. Promasidor
15. Virgin
16. B+B
17. Diamond Bank 18. Disney
So how’d you go?
18 or more correct: bravo! You’re obsessed and social media savvy
15-17 correct: You’re pretty brand aware (and probably addicted to TV)
10-14 correct: Observation; skills are not your strength – likely to leave
home with the colors of your outfit rioting
9 or less correct: You’re suffering color avoidance – might be worth
getting checked-out for color blindness