FedEx began operations in 1973 and is now the world's largest express transportation provider, handling 19 million packages per day across 220 countries. FedEx uses various technologies like COSMOS, super trackers, command and control systems, and delivery optimization techniques incorporating AI, machine learning, and robotics to efficiently track packages and ensure fast, safe, and cost-effective deliveries worldwide. While FedEx has exceptional brand value and innovative technologies providing competitive advantages, it faces challenges in regulating operating costs, diversifying operations to compete with companies like DHL and Amazon, and expanding further into emerging markets through continued research and development of robotic and automated systems.

1. FEDERAL Express: Fed Ex began it’s operation in 1973. It’s the world’s largest express
transportation provider, handling 19 million packages everyday and operational in 220
countries.
Evolving technologies :
COSMOS (Customer Operations Service Master On-line System): A computerized package
tracking system that monitors every phase of delivery cycle. Here Fed Ex employees constantly feed
and alter apt data by incorporating different technologies like AI, ML , satellite and communication
technologies etc.
Command and Control :A satellite to ground level operational system that enables FedEx to deliver
packages by the fastest, safest and surest route, in any weather condition. . It is a relational
database that coordinates FedEx logistics worldwide.
Super trackers : These are hand held computers which are used to scan the progress of the
package an average of 5 times from pick-up to delivery. Such computers record the transit of
shipments through the FedEx integrated network .
Delivery Optimization: FedEx combines near-real-time data and predictive models to help
companies optimize high-value package delivery. It incorporates Robotic Delivery Navigation,
machine learning capabilities , Artificial intelligence technologies etc for efficient delivery
optimization.

2. Hype Cycle of Fed Ex
COSMOS SYSTEM
Super Trackers
Command and
control
Delivery
optimization
techniques like
AI, ML ,
Robotics
e
x
p
e
c
t
a
ti
o
n
s
Peak of
inflated
expectation
Trough of
disillusionment
Plateau of productivity
Slope of
enlightenment
Innovation trigger
Less than 2
years
2 to 5 years 5 to 10
years Time

3. Fed Ex
• Exceptional Brand value
• Apt and innovative technologies
• Fastest, safest and cost effective
operational structure
• AI , ML , ROBOTICS incorporation
• Global footprint and accessibility
Competitive
Advantages:

4. Operational transition :
Performance and productivity :
• Need of diversification to cope
with staunch competitors like
DHL , Amazon etc
• Need to regulate high operating
cost
• Expansion in emerging markets
like Asia, Africa and Latin
America
Research and development :
• Enhance robotic delivery
navigation system
• Increase no of automated
warehouses
• Try to broad operational horizon
using AI , ML technologies