This document outlines a plan to open a plus-size boutique in Syracuse, NY. It notes that 30% of Americans are plus-sized, but the local market lacks trendy options for this demographic. Market research found demand from local businesses and women. The plan is to open a small, sole-proprietor boutique influenced by fashion week. Financial projections estimate $100,000 in first year sales, growing to $250,000 in three years. Further research is still needed before taking action on loans and grants to open in downtown Syracuse.