This document discusses how to bring together different teams within an organization to transform ideas into digital services. It argues that the key is gathering the right people with the right philosophy at the right time. It acknowledges that different teams like marketing, IT and design often have different cultures and ways of working that make collaboration challenging. The document then introduces design thinking as an approach that can help different teams work together through an iterative, co-creation process focused on empathy, holistic thinking and building solutions to learn from. It provides recommendations for organizations looking to adopt design thinking, such as identifying missing skills, building a cross-functional team, empowering them and spreading the design mindset.

1. L’union fait la
FORCE

2. We are …
Hugo
GEISSMANN
Alexandre
IRRMANN-TÉZÉ
> Business development
> Geek stuff
Strategic marketing <
Design thinking <

3. We created …
A company that will help you
TRANSFORM YOUR IDEAS
INTO REAL WORLD DIGITAL SERVICES

4. build an
AMAZING
product

5. We believe that the key is to gather
the RIGHT PEOPLE
at the RIGHT TIME
with the RIGHT PHILOSOPHY

6. TV shows producers agree …

8. Pick the right team
Teal’c …
The anthropologist
The soldier
The scientist

9. Did you say « pattern » ?

10. Did you say « pattern » ?
Tech/Scientist
Big muscles
Strategist

11. Back to
DIGITAL

12. Did you say « pattern » ?
« Strategist »
« Geek »
« Design »
Marketing
Developer
UX Designer
Sales
Architect
Art director
Product team

14. 2
WHY IS THE OBVIOUS
NOT SO OBVIOUS ?

15. ORGANISATION
« Market »
« IT »
« Design »
Can i borrow JOHN DOE from your team ?
O
N

16. CULTURE
Hi ! I’m a UX designer
A what ?

17. METHODOLOGY
« Market »
All done ! We just
have to send it to the
IT crew and go live.
« IT »
Another crazy idea
from the marketing
…
&
culture
« Design »
I am a
misunderstood
artist !

18. 3
!
HOW TO MAKE THEM
WORK TOGETHER ?

19. an approach:
DESIGN THINKING

20. design thinking
CONVERGENT & DIVERGENT
PROCESS
DISCOVER
DEFINE
EXECUTE

21. design thinking
CO-CREATION
MARKETER
DESIGN
GEEK

23. design thinking
EMPATHY

25. design thinking
ITERATE

26. BUILD
BUILD
BUILD
LEARN
BUILD
iterate
TEST

27. design thinking
HOLISTIC THINKING

29. 4
!
Design thinking @
MyBigCompany

30. EVOLUTION
NOT REVOLUTION

31. IDENTIFY
missing skills

32. BUILD A small TEAM
WORKING IN THE
same place

33. EMPOWER
THE TEAM

34. build an
AMAZING
product

35. SPREAD
design mindset

36. Thank you !
contact@thiga.fr