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Open the books on innovation Is Open Innovation really new and  which factors are of importance for Open Innovation? Jan Willem van Eck  Summary thesis Master of Marketing Strategy, June 21st, 2010
Open the books on innovation
Subquestions What is Open Innovation? Which types of organisations are activewith Open Innovation? Why do organisationsapply Open Innovationmethods? Which factors play a role in relation to Open Innovation?
Open or closed?
Defined Open Innovatie “Open Innovation is the use of purposive inflows and outflows of knowledge to accelerate internal innovation, and expand the market for external use of innovation, respectively” Chesbrough, 2006.
Existing market
Existing market Exploration Exploitation
Existing market Henry Chesbrough,2004
New market
Theory What is? Presence Core processes Motives Factors
Internal Factors Employees Processes Competencies
External Factors Communities Networks Intermediaries Alliances Ecosystems Users
Interview structure Results
Conclusions 2 1 3 Employees Processes Competencies
Conclusions Open Innovation does exist in the Geo-information sector in the Netherlands Factors of importance are only internal-to-the-organization factors Top tier innovation projects are hardly related to open innovation concepts
There is an intention to open the books on innovation, now the books on innovation can be opened.
“Opennes seems to touch every corner of our world” Maxwell, 2006
Suggestion for further research: time
Suggestion for further research:  how different is OI adoption from other forms of management innovation?
What is the contribution of this study? What did I learn? What is my next step? Any tips for juniors?
What did I learn Coherence between research(marketing, strategy, innovation) Set up a structure books, articles, theories Context and time perspective of knowledge Scientific articles will have  a different meaning  as time passes on The more you do research The more you realise How small your knowledge base is A better understanding of scientists, write things down NOW, Can you ever achieve all on your own? …. Reallydiveinto a subjectfun & interesting! Going back to school, which I neverreallyleft
Open the books on innovation Is Open Innovation really new and  which factors are of importance for Open Innovation? Jan Willem van Eck  Summary thesis Master of Marketing Strategy, June 21st, 2010

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Open The Books On Innovation Def

  • 1. Open the books on innovation Is Open Innovation really new and which factors are of importance for Open Innovation? Jan Willem van Eck Summary thesis Master of Marketing Strategy, June 21st, 2010
  • 2. Open the books on innovation
  • 3.
  • 4. Subquestions What is Open Innovation? Which types of organisations are activewith Open Innovation? Why do organisationsapply Open Innovationmethods? Which factors play a role in relation to Open Innovation?
  • 6. Defined Open Innovatie “Open Innovation is the use of purposive inflows and outflows of knowledge to accelerate internal innovation, and expand the market for external use of innovation, respectively” Chesbrough, 2006.
  • 7.
  • 8.
  • 9.
  • 12. Existing market Henry Chesbrough,2004
  • 13.
  • 14.
  • 16. Theory What is? Presence Core processes Motives Factors
  • 17. Internal Factors Employees Processes Competencies
  • 18. External Factors Communities Networks Intermediaries Alliances Ecosystems Users
  • 20. Conclusions 2 1 3 Employees Processes Competencies
  • 21. Conclusions Open Innovation does exist in the Geo-information sector in the Netherlands Factors of importance are only internal-to-the-organization factors Top tier innovation projects are hardly related to open innovation concepts
  • 22. There is an intention to open the books on innovation, now the books on innovation can be opened.
  • 23. “Opennes seems to touch every corner of our world” Maxwell, 2006
  • 24. Suggestion for further research: time
  • 25. Suggestion for further research: how different is OI adoption from other forms of management innovation?
  • 26. What is the contribution of this study? What did I learn? What is my next step? Any tips for juniors?
  • 27. What did I learn Coherence between research(marketing, strategy, innovation) Set up a structure books, articles, theories Context and time perspective of knowledge Scientific articles will have a different meaning as time passes on The more you do research The more you realise How small your knowledge base is A better understanding of scientists, write things down NOW, Can you ever achieve all on your own? …. Reallydiveinto a subjectfun & interesting! Going back to school, which I neverreallyleft
  • 28. Open the books on innovation Is Open Innovation really new and which factors are of importance for Open Innovation? Jan Willem van Eck Summary thesis Master of Marketing Strategy, June 21st, 2010

Editor's Notes

  1. Presentation I used for a small introduction before defending my thesis
  2. Histoire des trouble de pays bas (1822).. How appropriate.
  3. http://www.flickr.com/photos/horiavarlan/4273168957/in/set-72157623183112448/ HoriaVarlanYou have to really like asking questions (small and big ones) if you want to start an thesis.
  4. “open” has many perspectives. Is this bridge open or closed?(fotoJw)
  5. As used in my thesis
  6. Chesbrough, 2003AWT, 2006Some the pictures from my thesis
  7. Read mostly articles, not too many books on OI.
  8. Respondents indicate there is a plan for Open Innovation. It has not yet impacted the top three innovation projects.
  9. Opennes seems to touch every corner of our world, pag 159. Innovations, summer 2006, Maxwell.
  10. What role does time play? How would the top three innovations be impacted in three years time?
  11. Some other issues for my defense