User research on data.lacity.org found that most common question was "What is data?", so the site was redesigned to explain data on the homepage. This led to a significant decrease in the bounce rate, from 50% to 5%, as more users were sticking around on the site after the redesign. The redesign also included moving data visualization dashboards to new platforms like Google Docs spreadsheets and using open source tools to make data more accessible.

1. Data in the City of Angels
@abhinemani

2. Original data.lacity.org

3. After user research, most common question:
“What is data?”

4. data.lacity.org

5. 50% -> 5%
STICKING AROUND.Measuring the change in the bounce rate on data.lacity.org
before and after the redesign of the homepage.
55 50 49
5 4
LATE JAN EARLY FEB MID FEB LATE FEB EARLY MARCH

6. COMPStat

8. Original Mayor’s Dashboard

9. Mayor’s Dashboard

10. Spreadsheet Powered by Google Docs

11. http://jlord.us/sheetsee.js/

12. Github.com/datala

13. #TECHLA

14. government is what you make of it