OPEN IMU™ - SELECTED B2B CASE STUDIES       QUIETLY REDEFINING AD SPACE™
2THIS IS OPENThe Open IMU™ - Intelligent Media Unit™ – transforms static advertising into intelligent content channelsDeli...
4 WHAT MAKES THE OPEN IMU™ SO EFFECTIVE? •    Turns ads into intelligent content channels •    Delivers content directly t...
PHILIPS – LIVABLE CITIES – PHASE 1                                                                                        ...
3       PHILIPS – LIVABLE CITIES – PHASE 1       PRE ROLL                                                                 ...
PHILIPS – LIVABLE CITIES – PHASE 2                                                                                        ...
5       PHILIPS – LIVABLE CITIES – PHASE 2       PRIMARY HOME SCREEN                                                      ...
SHELL CORPORATE - ENERGY                                                                                                  ...
9SHELL CORPORATE - ENERGYPRE LOADER                                                                    DYNAMIC PRE ROLL   ...
CONTACT DETAILS        THIS IS OPEN LIMITED                                                                               ...
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Open IMU - B2B Case Studies

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The Open Intelligent Media Unit transforms static ads into intelligent content channels.

Quietly redefining ad space

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Open IMU - B2B Case Studies

  1. 1. OPEN IMU™ - SELECTED B2B CASE STUDIES QUIETLY REDEFINING AD SPACE™
  2. 2. 2THIS IS OPENThe Open IMU™ - Intelligent Media Unit™ – transforms static advertising into intelligent content channelsDelivered through paid and owned media – across every device and platformWe guarantee superior, ongoing user engagement – against all brand and performance objectivesSimply put …… this is the leading multi-screen advertising solution – used by the world’s best brands …. DYNAMIC•SMART•DISTRIBUTED•LOCAL•SOCIAL THIS IS OPEN LIMITED
  3. 3. 4 WHAT MAKES THE OPEN IMU™ SO EFFECTIVE? •  Turns ads into intelligent content channels •  Delivers content directly to users – not users to content •  Industry leading interaction rates & engagement times – 300% & 600% higher than the industry average •  Does not disrupt the user experience: no unnecessary click-through, no auto-expand, no auto-play and no distracting animation •  Create an on going brand conversation by driving continued user engagement across paid, owned and earned media •  Traffic creative once & optimise one or all instances on the fly. Add any web functionality – dynamically •  Tested & approved by all major publishers – runs in standard MPU placement •  No technical integration required – no file size limitations •  Real-time metrics that matter – customised to your campaign KPIs/requirements •  Transparency on Impressions vs. Open IMU Views •  Re-messaging re-invented – triggered by Open IMU engagement THIS IS OPEN LIMITEDThis%document%contains%privileged%and%confiden5al%informa5on%and%may%not%be%distributed%or%redistributed%to%any%party%without%consent..%Open%IMU™,%Intelligent%Media%Unit™,%Intelligent%Media™%and%Quietly%Redefining%Ad%Space™%are%trademarks%or%registered%trademarks%of%This%Is%Open%Limited.%%Copyright%©%2012%This%Is%Open%Limited.%%All%rights%reserved.%
  4. 4. PHILIPS – LIVABLE CITIES – PHASE 1 OBJECTIVE Distribute and drive engagement in Philips Livable Cities content SOLUTION A dynamic content channel distributed through paid and owned media, delivering a content story across 3 months and up to the minute social responses to the campaign RESULTS Average interaction rate: 10%+ Average interaction time: 8 minutes FEATURES 3 content channels – each containing with Videos, Photos, Social feeds and Interactive content Interactive surveys Download content Twitter feed NY Times: Average Interaction Rate on 11%. Average Interaction Time: 9 minutes THIS IS OPEN LIMITEDThis document contains privileged and confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright ©2012 This Is Open Limited. All rights reserved.
  5. 5. 3 PHILIPS – LIVABLE CITIES – PHASE 1 PRE ROLL PRIMARY HOME SCREEN MEDIA PLAYER – SOCIAL TOOLS MEDIA PLAYER – LONG DESCRIPTION MAIN MENU – FILTER CONTENT SECONDARY HOME SCREEN MEDIA PLAYER – FILTER CONTENT MEDIA PLAYER – INTERCATIVE CONTENT 300 x 250 not to scale. Selected screens only THIS IS OPEN LIMITEDThis document contains privileged and confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright ©2012 This Is Open Limited. All rights reserved. Miomni® is a registered trademark of Miomni Ltd.
  6. 6. PHILIPS – LIVABLE CITIES – PHASE 2 OBJECTIVE Extend Philips Livable cities campaign by integrating ‘Expert Views’ content SOLUTION A dynamic content channel distributed through paid and owned media, delivering a content story across 3 months and up to the minute social responses to the campaign RESULTS Average interaction rate: 8%+ Average interaction time: 3 minutes FEATURES 6 content channels – each containing with Videos, Photos, Social feeds and Interactive content Download content Twitter feed WSJ: Average Interaction Rate on 5%. Average Interaction Time: 4 minutes THIS IS OPEN LIMITEDThis document contains privileged and confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright ©2012 This Is Open Limited. All rights reserved.
  7. 7. 5 PHILIPS – LIVABLE CITIES – PHASE 2 PRIMARY HOME SCREEN MEDIA PLAYER MEDIA PLAYER – SOCIAL TOOLS MEDIA PLAYER – LONG DESCRIPTION MAIN MENU SECONDARY HOME SCREEN MEDIA PLAYER – DOWNLOAD CONTENT MEDIA PLAYER – CONTENT CAROUSEL 300 x 250 not to scale. Selected screens only THIS IS OPEN LIMITEDThis document contains privileged and confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright ©2012 This Is Open Limited. All rights reserved. Miomni® is a registered trademark of Miomni Ltd.
  8. 8. SHELL CORPORATE - ENERGY OBJECTIVE Engage C-Suite and business leaders in Shell’s alternative energy initiatives. Drive repeated engagement across paid & owned media placements and incentivise user downloads of media partner content. SOLUTION MEDIA FIRST! Independently managed & optimised dynamic content channels for each media owner – providing user access to all partner content – fulfilled via one creative unit. RESULTS Campaign in progress FEATURES Intelligent content delivery & management – by media owner / placement Video, Photo and Article gallery Social feeds & full social media integration Download content Push from paid to owned media – engagement mechanics Real-time tracking – by individual placement Dynamic optimisation - by individual placement THIS IS OPEN LIMITED This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open IMU™, Intelligent Media Unit™, Intelligent Media™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
  9. 9. 9SHELL CORPORATE - ENERGYPRE LOADER DYNAMIC PRE ROLL DEFAULT HOME SCREEN – OTHER MEDIA DEFAULT HOME SCREEN – CNBCDEFAULT HOME SCREEN – EURO NEWS DEFAULT HOME SCREEN – THE ECONOMIST MEDIA PLAYER – SOCIAL TO0LS MEDIA PLAYER – DOWNLOAD CONTENT300 x 250 not to scale. Selected screens only THIS IS OPEN LIMITED This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open IMU™, Intelligent Media Unit™, Intelligent Media™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
  10. 10. CONTACT DETAILS THIS IS OPEN LIMITED PAUL MARAVIGLIA JOSHUA REX 57 POLAND STREET COMMERCIAL DIRECTOR MANAGING DIRECTOR SOHO, LONDON paul@thisisopen.com joshua@thisisopen.com W1F 7NW M +44 7919 397 740 M +44 7879 486 672 +44 20 7025 1320 T +44 20 7025 1323 T +44 20 7025 1321 THIS IS OPEN LIMITEDThis document contains privileged and confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited.Copyright © 2012 This Is Open Limited. All rights reserved. Miomni® is a registered trademark of Miomni Ltd.

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