Riga, March 2014 
Tiiu Müürsepp 
Tartu Consumer Advice and Information Centre, 
Estonia
 Were we ready for opening? 
 How to evaluate? 
 Should it be the number of contracts’ contractors 
for that? 
 If so then Estonia was phenomenal in January 
20% customers didn’t have the electricity contract
 The competition and alternatives are grown 
 There was 7 now 8 big electricity sellers for the 
customers in the market (all together 52 electricity 
sellers in Estonia)
 Contract options are: 
 Fixed 
 Combined 50% 50% 
 Exchange 
 Green 
 We have now more than 110 packages
 the customer can agree on a price for six months, 
one year, two years and three years by fixed and 
combined packages 
 the contract are open ended by exchanged term
 We have the universal service for that customers 
who didn’t sign the contract 
 That people are the customers who use electricity 
in very small amounts and vulnerable customers 
 that was the most expensive choice in 2013 
 Eesti Energia reduced universal service to the 
most favourable level in January 2014
 electricity sellers' price offers are increasingly 
associated with the electricity consumption of the 
customer's household 
 Therefore is important that the customer should 
task a personal price offer from sellers 
 general price lists, newspaper articles, price 
comparison portals are not the places to look for a 
personal price offer.
 Electricity contracts can be changed and re-signed 
at any time, and many of our customers 
have used this option. The customers only have to 
consider that if they want their new electricity 
package or a different contract period to take 
effect next month, then they should make the 
necessary changes 21 days before the beginning 
of the next month
 If customer wants to terminate a term electricity 
contract early, then she/he has to terminate the 
current contract in the contract detail view. 
 Customer has to notify 30 days in advance
 The electricity price influenced by market opening 
compiles approximately only one third from 
monthly electricity bill, 
 remain components: network operator fee, 
renewable energy fee and tax are 
not influenced by market opening 
 Electricity price arised 23,6% on average last year 
in Estonia
 If electricity seller and network operator company 
are different then the customer have to pay 2 bills 
 one for electricity and 
 second for network operator service and other 
fees.
 To help the customers to compare,choose and 
sign the fairest electricity contract we have 3 
private webpages www.energiaturg.ee , 
www.minuelekter.ee , www.elektrihind.ee 
 But we don’t have any governmental one
 2013 year has shown that the price differences 
between different packages and periods have 
minimal effect on customer bill. 
 The difference on customer electricity bill on the 
basis of average consumption is less than a 
euro. 
 The price winning is little and don’t motivate to 
change the contract
 Only 2% of home customers changed the 
contract in 2013 
 The opportunity of electricity sellers to influence 
consumers with competition is small
 The electricity market was regional, electricity market wasn’t 
finally open – 
 the competition on the electricity market was low 
and the interest of customers was low for 
comparision of electricity packages 
 But our electricity market is in developing 
 It will be developed by opening Estlink2 (opened 
07.02.2014), by Nordbalt: Lithuania-Sweden in 2016 and 
Lithuania-Poland 2015-2016 
 Also new capacities will be established in the next future
 But the number of customers who changed the 
electricity seller was continously growing in 2013 
 that number was lower than European average 10% it 
was 2% in Estonia on 2013 
 The number of customers on universal electricity 
service was continously deminishing, in 
September 2013 were 24% of customers and in 
Dezember 2013 only 12% of customers on the 
universal service
 Tiiu Müürsepp 
 Tartu Consumer Advice and Information Centre 
 Estonia 
 tiiu.muursepp@gmail.com

Open electricity market Estonia

  • 1.
    Riga, March 2014 Tiiu Müürsepp Tartu Consumer Advice and Information Centre, Estonia
  • 2.
     Were weready for opening?  How to evaluate?  Should it be the number of contracts’ contractors for that?  If so then Estonia was phenomenal in January 20% customers didn’t have the electricity contract
  • 3.
     The competitionand alternatives are grown  There was 7 now 8 big electricity sellers for the customers in the market (all together 52 electricity sellers in Estonia)
  • 4.
     Contract optionsare:  Fixed  Combined 50% 50%  Exchange  Green  We have now more than 110 packages
  • 5.
     the customercan agree on a price for six months, one year, two years and three years by fixed and combined packages  the contract are open ended by exchanged term
  • 6.
     We havethe universal service for that customers who didn’t sign the contract  That people are the customers who use electricity in very small amounts and vulnerable customers  that was the most expensive choice in 2013  Eesti Energia reduced universal service to the most favourable level in January 2014
  • 7.
     electricity sellers'price offers are increasingly associated with the electricity consumption of the customer's household  Therefore is important that the customer should task a personal price offer from sellers  general price lists, newspaper articles, price comparison portals are not the places to look for a personal price offer.
  • 8.
     Electricity contractscan be changed and re-signed at any time, and many of our customers have used this option. The customers only have to consider that if they want their new electricity package or a different contract period to take effect next month, then they should make the necessary changes 21 days before the beginning of the next month
  • 9.
     If customerwants to terminate a term electricity contract early, then she/he has to terminate the current contract in the contract detail view.  Customer has to notify 30 days in advance
  • 10.
     The electricityprice influenced by market opening compiles approximately only one third from monthly electricity bill,  remain components: network operator fee, renewable energy fee and tax are not influenced by market opening  Electricity price arised 23,6% on average last year in Estonia
  • 11.
     If electricityseller and network operator company are different then the customer have to pay 2 bills  one for electricity and  second for network operator service and other fees.
  • 12.
     To helpthe customers to compare,choose and sign the fairest electricity contract we have 3 private webpages www.energiaturg.ee , www.minuelekter.ee , www.elektrihind.ee  But we don’t have any governmental one
  • 13.
     2013 yearhas shown that the price differences between different packages and periods have minimal effect on customer bill.  The difference on customer electricity bill on the basis of average consumption is less than a euro.  The price winning is little and don’t motivate to change the contract
  • 14.
     Only 2%of home customers changed the contract in 2013  The opportunity of electricity sellers to influence consumers with competition is small
  • 15.
     The electricitymarket was regional, electricity market wasn’t finally open –  the competition on the electricity market was low and the interest of customers was low for comparision of electricity packages  But our electricity market is in developing  It will be developed by opening Estlink2 (opened 07.02.2014), by Nordbalt: Lithuania-Sweden in 2016 and Lithuania-Poland 2015-2016  Also new capacities will be established in the next future
  • 16.
     But thenumber of customers who changed the electricity seller was continously growing in 2013  that number was lower than European average 10% it was 2% in Estonia on 2013  The number of customers on universal electricity service was continously deminishing, in September 2013 were 24% of customers and in Dezember 2013 only 12% of customers on the universal service
  • 17.
     Tiiu Müürsepp  Tartu Consumer Advice and Information Centre  Estonia  tiiu.muursepp@gmail.com