Download as PDF, PPTX
Uploaded byMENGNAC
Online reputation management
The document discusses the importance of online reputation management for hotels. It describes how web-based reputation management tools can help hotels monitor, analyze, manage and improve their online reputation by listening to customer feedback online. This helps hotels enhance the guest experience, drive revenue growth, and profit from social media. The document compares the features of two reputation management tools and discusses the pros and cons of each.
More Related Content
Similar to Online reputation management
Online reputation management
- 1. Online Reputation Management Why Matters? MBA2A CHENMengna http://cmonainparis.blogspot.fr/
- 3. Why is itimportant to ROI • Maximize
- 4.
- 5.
- 6.
- 7.
- 8.
- 9.
- 10.
- 11.
- 12.
- 13.
- 14.
- 15.
- 16.
- 17.
- 18.
- 19.
- 20.
- 21.
- 22.
- 23.
- 24.
- 25.
- 26.
- 27.
- 28.
- 29.
- 30.
- 31.
- 32.
- 33.
- 34.
- 35.
- 36.
- 37.
- 38.
- 39.
- 40.
- 41.
- 42. 2 Online Reputation ManagementTools vs.
- 43. • The GlobalReview Index™ (GRI)
- 44.
- 45. • Guest SurveyManagement
- 46.
- 47.
- 48.
- 49. • Social MediaMonitoring
- 50. • Integrated View- Reviews And Social Media Channels • Establish And Monitor Goals For Team And Major KPIs • Workflow Management • Key Marketing And Operational Insights • Benchmark Hotel Performance Vs. Major Competitors • Interface To Key Social Media Channels • Flexible And Powerful Reporting
- 51.
- 52. • Act WithConfidence
- 53. • Leverage UnparalleledData Flexibility
- 54. • Maximize YourRevenue
- 55. • Gain DetailedCompetitive Insight
- 56. • Succeed WithThe Support Of Our Reputation Specialists
- 57.
- 58.
- 59. • Search EnginePlacement
- 60. • Building ALoyal Customer Base
- 61. • Understand YourCustomer
- 62. • Gain CompetitiveInsight
- 63.
- 64.
- 65. It is aweb-based tools makes it easy to monitor, analyze, manage, and improve hotel’s online reputation It helps hotels listen and respond to what customers are saying about them online, which can improve guest experience and drive revenue growth. It enables hoteliers to profits from the social web with its tailored products to meet the needs of individual hotel operators, multi- establishment chains and asset managers
- 66. Which One ToChoose?
- 67.
- 68.
- 69.
- 70.
- 71.
- 72.
- 73.
- 74.
- 75.
- 76.
- 77.
- 78.
- 79.
- 80.
- 81.
- 82. Pros (+): • AStrong And Efficient Management Tool • Straightforward And Directly Visualized • Comparable Data And Scores • Helpful Quantitative Tools • Optimize Online Pricing And Distribution Strategies
- 83. Cons(-): • Lack ofQualitative Analysis • Limited Categories of Classification of Reviews • Sentimental Measurement Might Be Different Which Results In Less Judgement
- 84. It provides anintegrated single interface for the hoteliers to monitor reviews and social media buzz and to interact with consumers. The tool focuses on driving actions by hotel management to enhance profitability It provides reviews and social media buzz from different online channels Which One To Choose?
- 85.
- 86.
- 87.
- 88.
- 89.
- 90.
- 91.
- 92.
- 93.
- 94.
- 95.
- 96.
- 97.
- 98.
- 99.
- 100. Pros (+): • IntegratedDashboard • Identify and Efficiently Manage Social Media Mentions • Easy-to-use Qualitative Dashboard Report • Objective Sentimental Analysis By Review Contents • Help to SEO and marketing placement
- 101. Cons(-): • Take moretime in quantitative analysis • It’s a marketing tools rather managerial tools in data • Would be less Straight in objective comparison
- 102. Which One ToChoose?
- 103.
- 104.
- 105. For Quantitative Marketing Studyof Hotel Service, Reputation and Yield Management
- 106. For Qualitative Marketing Studyof Hotel Study and Finding Reputation Marketing Strategy
- 107. For monitoring andresponding to things that are being said about them online, it has become very important for hospitality and travel businesses to really keep tabs on online reputation management. Social Media in recent years has grown increasingly revolutionizing the internet through connecting people and getting them closer. It affecting not only people but also brands. Social Media helps a brand reach out to their target audiences and communicate with as playing a indispensable role in online reputation management. The Relationship Of ORM To Social Media?
- 108. The Relationship OfORM To Social Media? 1) Social Media As A Search Engine Smartly Chosen and Positive Keys Words of Comment Helps Optimize the Visibility and Image of Business Profiles 3) Social Media Platforms As A Marketplace For different business perspective, finding a right social media platform helps penetrating into the target circle of people 4) Social Media As a Communication Tool To Spread The Positives Trying and sharing all the nice things that people are saying about your business on social media helps increase desirability 2) Social Media As A Solution To Turn Negative Reviews As Sustainable Improvement Doing everything that you can to address their concerns and complaints to regain their faith in brand and improve the services
- 109. ORM Strategy In Hotel Website 1). InsertSelected Genuine High Scored Guest Comment On Website Front Page 2). Use #Hashtag# On Most Searched Or Related Keywords Of The Hotel To Create Topic 3). Design A Clear and Eye-Catchy GenC Website with The Photo Sharing Gallery 4). Hyperlink and Redirect the Positive Comments on Social Media Platform to Hotel Website
- 110. ORM In SocialPublishing And Maximize UGC? 1). Identify The Most Mentioned And Shared Social Media Platform, The Audience And Contents 2). Make A Strategic Marketing Plan On Publishing What These People Like And That Will Trigger Their Interest On A Regular Schedule 3). Invite Influencers And Offer Them To The Hotel Services And To Share There Experience 4). Monitor The Negative Reviews And Communicate With The Reviews Publisher Immediately