The document discusses trends in online real estate marketing in Thailand for 2014. It notes that search engine market share is dominated by Google, mobile internet penetration is high at 90 million users, and consumer needs online can be summarized as questions around price, location, communication and exchanges. Key online marketing trends for 2014 that are highlighted include content marketing, social media marketing, image-centric content, minimalist design, being mobile friendly, retargeting, and linking SEO to social media.

2. Before TREP#4
TREP3 & Workshop
Ref.

3. Search Engine - market share -
2013
Source: netmarketshare.com

4. Search Engine – property search
trend

5. Screen – mobile penetration, July
2013
90 M mobile
4.5 M broadband
18 M Internet
Source: Thailand ICT

6. Screen – Mobile market share

7. TREP#4 – Real estate focus, a Mid-year update
Online Intelligence
for Property Agent

8. Online Intelligence – 4P => 4C
Consumer’s Need
Cost of
Appreciation
Convenience
Communication
> What?
> How Much?
> How & Where?
> Give & Take

9. TREP#4 – Real estate focus, a Mid-year update
Online Marketing Trends
2014

10. Online Intelligence – 2014 Trends
Content Marketing

11. Online Intelligence – 2014 Trends
Social Media Marketing

12. Online Intelligence – 2014 Trends
Image-Centric Content (Easily
Content)

13. Online Intelligence – 2014 Trends
Minimalist

14. Online Intelligence – 2014 Trends
Mobile Friendly

15. Online Intelligence – 2014 Trends
Retargeting (Re-Marketing)

16. Online Intelligence – 2014 Trends
SEO and Social

17. Online Intelligence – 2014 Trends
Content Marketing
Social Media Marketing
Image-Centric Content (Easily
Content)
Minimalist
Mobile Friendly
Retargeting (Re-Marketing)
SEO and Social

18. pairoj@ddproperty.com
http://www.linkedin.com/in/pairojjumpa
Thank you!