The document discusses the OnePlus One smartphone, including its specifications, financial information, and OnePlus's business model. OnePlus aims to eliminate retail and marketing costs and build their brand through social media and online campaigns, with the goal of becoming profitable within 2 years. They hope to offer flagship-level quality at a lower price point than competitors through an emphasis on value and direct sales.

1. Matt Cerny
mcerny

2. ONEPLUS
ONE
• “Flagship Killer”
• Snapdragon 801 w/
2.5GHz Quad-Core CPUs
• 3GB RAM
• 5.5” 1080p display
• 13 megapixel Sony Exmor
IMX214 camera

3. FINANCIAL INFO
“We’re making a single-figure dollar amount on each phone”
- Carl Pei, Co-founder
• As of November 2014, the OnePlus One has sold 500,000 units

4. HOW WILL ONEPLUS MAKE MONEY?
• Cut down on marketing
• social media
• online campaigns
• Eliminate retail channel costs
• 2 years without profit
• give people a chance to experience the quality
• build a brand

5. HISTORY
• December 2013:
• founded by Pete Lau (formerVP of Oppo)
• headquartered in China
• April 2014:
• unveiling of Oneplus One

6. WHAT’S HOT?
• OnePlus One
• CyanogenMod
• Open source OS
• Based on Android
• OnePlus Two (late 2015)

7. SECRET SAUCE
• Value
• $299 for 16GB
• $349 for 64GB
• Accessories
• social brand
• specialized products

8. STORY
• Smash the past contest
• 140,000 entrants, 100 winners
• Confusion about the rules
• Environmental waste

9. COMPETITION

10. PREDICTION
• Flagship Killer? - Probably Not
• Success? -Yes