The document discusses improving the user experience for ordering on an app. It found that customers did not understand how to make a reservation from the initial screen. To address this, the company conducted user research including interviews and created personas, scenarios and stories to understand user needs. They then wireframed, prototyped and tested their redesign which resulted in a 12% increase in orders through the new app version.

1. Sorry, where do I order???

2. Old version
Problem:
Reaching the first screen
of App, customers does
not understand how to
make a reservation.

3. UX Improvement Process:
1. User-Experience Research
2. Sketch
3. Wireframe
4. Prototype
5. Usability Testing
6. Design

4. • Individual Interview
• Personas
• User scenario
• User story
• User flow
1. User-Experience Research

5. 2. Sketch

6. 3. Wireframe

7. 4. Usability Testing

8. 5. Design

9. Reservation
orders
through new
App version
increased by
12%
Result