Delivering fast, rich, engaging experiences across an increasing variety of mobile devices, networks, and locations is a complex challenge. All too often performance issues go unidentified due to a lack of visibility into the true end user experience and a simple way to identify the root cause - is it the mobile device, carrier, 3rd-party, back-end infrastructure or application logic that is the problem? Join Tom Levey in this session, to discuss not only how to effectively monitor the end user experience and identify performance bottlenecks, but also measure the real-time revenue impact, by turning on the lights inside your mobile app.

1. MOBILE: ONE SMALL STEP FOR CONSUMERS,
ONE GIANT LEAP FOR ENTERPRISE

2. Tom Levey
EMEA Tech Evangelist
@tlevey

3. THE WORLD IS GOING MOBILE
Global smartphone use will
reach 2 billion by 2015
(Bloomberg)

4. 5.1
Billion
What?!
4.2
Billion

5. 715,000
smartphones
were sold between
2002 and 2006

6. 74
days
1,000,000
Apple iPhones
2007

7. TIME TAKEN TO REACH 50 million users
38 years
Radio
13 years
TV
Internet
Facebook
Draw
something
4 years
3.5 years
50 days

8. 68 minutes!
to report a lost phone
26 hours !
to report a lost wallet
source: Unisys

9. 127 mins/day
average time people
spend using apps
source: Flurry

10. apps mean business
20%
234k users
Manchester derby
global eCommerce
is on mobile
$20 Billion
2013
50%
revenue

11. #WeHaveAnApp

13. NOw there is competition
2013
2016
80 billion
300 billion

14. MR. FUSSY
Ba#ery
life
Security
!
Stability
Update
frequency
Performance

15. Customer conversion
=
-100ms
£
-1%
fewer

16. =
57%
user abandonment
>3 seconds

17. 3 billion
daily transactions
500
updates/yr
250
milliseconds

18. USER EXPECTATIONs
1 million+ servers
100 million GB
1,000 man years
1,500 miles
Konstantin Karpov

19. PERFORMANCE
Must-have Apps
High-risk Apps
Functionality
Data usage
Battery drain
Security/privacy

21. the cost of poor performance
“This app is un-usable. It’s slower than my old dial-up
modem!”
“Slower than a herd of snails travelling through
peanut butter. Do not download”
“This is the best app ever!”

22. Brand Reputation

23. distributed and complex

24. CHALLENGES
We created a
mobile App
My mobile
App is slow,
is it the...
Who will
use it?
Device, carrier or
application?
Will it
work?
My mobile App
crashed...
Local Logic or
Remote Logic?
Resource
contention
or bad code?
Device, or
application?
Native
Application, Web
Browser or
Server?

25. FOCUS

26. Big data
is BAD

27. Big
data
is BAD
monitoring

28. Enterprise Data Bloating
@
Log Files
Email
monitoring
£
Legal
business

29. Keep Everything?
!29

30. Keep Nothing?
!30

31. just what you need

32. IT ENVIRONMENT
1200
300,000
servers
trans/min
MONITORING ENVIRONMENT
700
cores
8%
92
servers
80TB
storage

33. smart data
actionable, intelligent, information

34. IS THIS PERSON PERFORMING WELL?
Heart rate!
150bpm!
Blood pressure!
165/100!

35. are we talking about this person?
!35

36. OR this person?

37. What data could we collect?
Attribute
Person 1
Person 2
Heart Rate
150
150
Blood Pressure
180/90
180/90
Eye Color
Blue
Brown
Blood Type
O+
O-
White Blood Cell Count
3.5
3.8
Hair Color
Brown
Blue
Height
180cm
175cm
Shoe size
11
10
Weight
180kg
94kg
Current activity
sitting
skating

38. IS PERSON 2 PERFORMING WELL?
Distance
10,000 metres!
Time
12min 44sec!
Record time: 12min 58sec
baseline

39. New Olympic Record
Jorrit Bergsma 10,000m winner

40. What do these charts tell us about
application performance or business impact?
!40

41. average response time with historical baseline

42. monitoring platforms should do the heavy lifting
User & IT perspective
Analytics
Correlation
Intelligent alerting
Resolution path

43. Good luck
!43

44. x
defects
Identify early
!
Troubleshoot fast
!
Resolve quickly
!
Quantify impact

46. distributed and complex

47. Who is using my app?

48. device, browser, network, Carrier…

49. fault domain

50. DETAILED CRASH ANALYSIS

51. Napkin architecture…

52. A challenge to manage…

53. A simple travel search...

54. Business transaction analysis

55. code execution diagnostics

56. EXAMPLE

57. 3rD party services

58. isolate business transaction

59. transaction flow map

60. Transaction call graph

61. 707 DB connections
1,000+ calls/transaction

63. Business impact

64. Know the impact of slow application performance
$64,499 per min
Application
Revenue
10.1 s
$11,987 per min
Application
Response time
100 ms
Application
Errors
* Screenshot from US e-Commerce AppDynamics Customer

65. Understand the benefit of an application release
code
release 1
code
release 2
code
release 3
$58,237 per min
$44,499 per min
Application
Revenue
Application
Response time
3.1 sec
1.9 s

66. consumers expect
flawless execution
performance matters!
Intelligent Troubleshooting

67. Don’t be this person…
!67

68. plan ahead
anticipate needs
intended purpose
!68

69. THE WORLD HAS GONE MOBILE
IS GOING MOBILE
Are you ready?

70. appdynamics.com/freetrial
I’m
iring
h
Best cloud
company & CEO
to work for 2013
3rd Floor