Absa will be the first bank in South Africa to launch an app for the Apple Watch in early August 2015, around the same time the Apple Watch launches in South Africa. The goal is to let people know that Absa is innovative by being the first to bring banking capabilities to the Apple Watch. A marketing campaign utilizing media releases, print, social media, and digital channels will promote that Absa is the first bank in South Africa to offer a mobile app for the new Apple Watch.

1. Introducing the new app from Absa,
for the Apple Watch.
In early August Absa will be the first bank in South Africa to launch an app for the Apple Watch - the watch will also be launched in SA at
around this time. With other banks planning on launching apps of their own soon after, our task is to let SA know that Absa are / will be the
first to market with this technology. We are not selling the Apple Watch, nor are we focusing on the functionality of the app. Our goal is to
let people know that we are innovative (soft sell), awesome, and the first in SA to bring banking to your watch.
Teaser
Internal Newsflash
Media Release (Business, Tech/Lifestyle and Social Media influencers)
Social Media (Facebook and Twitter)
Launch
Print
Social
Digital
(Sunday Times
Rapport
City Press)
(Twitter
Facebook
YouTube)
(owned and paid media)
Momentum
Media - release and targeted follow-ups
Social Media
Digital (owned and paid media)
Amplification
SuperSport Competition
Social Media (Facebook and Twitter)
Digital (owned and paid media)
7Au
gust
11-14
August
9Au
gust
8 Au
gust
The Absa app will be available in the App Store by 12 August 2015. Authorised Financial Service Provider. The Jupiter Drawing Room 58114
58114 Absa Apple Watch infographicv2.indd 1 8/7/15 5:08 PM