The document summarizes the findings of a survey conducted by Vuclip about obstacles to education and interest in mobile learning. Over 80,000 people responded to the survey over 3 days. Key findings include that the top obstacle to education globally is lack of money, and career development was the top learning goal. Respondents showed strong interest in mobile education, especially in countries like Bangladesh, India, and the Philippines. The document proposes making affordable mobile devices and engaging content available to help democratize access to education worldwide.

1. MOBILE VIDEO FOR AND BY THE PEOPLE
Vuclip and Education Around the World

2. Vuclip’s Education Survey
Age 80,000 responses
3%
8%
over 3 days
23%
Under 18
24%
18 to 25
26 to 35
36 to 55
42% Over 55
7 questions, 27 choices
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3. Obstacles to education today…
Globally
• 47% of people overall said it’s money
35% 47% • 9% of people said school is too far away
• 9% of people said it’s access to teachers
9% • Only a little over a third of people said that
9%
they didn’t experience any obstacles, so
that means we have a lot of work to do as a
global community
In India
35% Insufficient Money
More than half of 51% School Is Far
respondents said money is Access To Teachers
the main obstacle to getting 7% 7% Nothing Stops Me
an education
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4. What would be your learning goals?
Globally
14%
40% Career development was the number
33% one choice*, beating out “for fun,”
17%
“finish school” and “teach kids.”
*All respondents 18 yrs and older
11% 49%
31% 9%
In India 11% 33%
Career development is
particularly important to India Learning Goals
males and females 45% 11%
in the 18-25 ages For fun
Finish school
Goals In Ages 18 - 25 Career development
Teach kids
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5. Where would you most prefer to learn?
Globally
29% said mobile versus 25% at school
In India
Only 18% said that they would
prefer to learn in a school 25% At Home
compared to the 25% globally
At School
who answered this way. 9% 48%
On Computer
18% On Mobile
The Indian audience skews even
more open to learning at home,
on mobile and on computers.
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6. How interested would you be in
education through your phone?
Globally
More than half of people said “very interested.” Specifically 65% of males;
51% of females
14 12 Very
% 51 10% 9% Interested
% Somewhat
23 %
65% Interested
% Not Very
Interested
16%
And when you look at males under 17, this number grows to 84%. This is a
huge audience for mobile education.
In India
67% said they were interested and the under 17 age range for both genders
this number were 59% females; 88% of males.
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7. Top 15 countries most interested in
mobile phone learning
Bangladesh
85% Philippines
85% Pakistan
82%
India
82% Nigeria
81% Malaysia
80%
Canada
80% Indonesia
77% Saudi Arabia
76%
UAE
76% UK
75% US
75%
Iran
74% Brazil
74% Mexico
67%
% of survey respondents

8. What we need to do to democratize
education access:
1. Dropping prices of tablets and smart-phones
2. Offer easy to consume content in a way that is suited for
mobile e.g. creating clips that are 10 minutes or less
3. Make the user experience engaging by adding elements of fun
4. New business models that bring down the cost of receiving an
education
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9. About the Vuclip Education Portal
• Audience: K-12 + higher education
• Content from Khan Academy K-12
and MIT Higher Education
Algebra American Civics
Biology Core Geometry Calculus
Multivariable Calculus Vector
Arithmetic Applied Probability
Aircraft Systems Engineering
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10. Thank You
Vuclip / 1551 McCarthy Boulevard, Suite 213 Milpitas, CA 95035

11. Mobile Video: Bridging the Gap
• English in Action (EiA) project in Bangladesh uses mobile to
teach English - anticipate that more than 25 million people
will be involved by 2017
• “The New York times earlier this year published a list of ways
schools could encourage the use of the cellphones in
education.
• GSMA mobile industry body found that “Education is one of
the three biggest priorities in life for the young people
surveyed [in developing worlds], with 39% naming it as their
key priority.” 63% of youths surveyed believed that they could
learn through even a basic mobile device.
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