The survey on women empowerment in India was conducted over 4 days through a mobile web app. It received responses from over 67,000 users, mostly female (84%). When asked what the most helpful action would be in fighting crimes against women, 41% said stronger laws while 21% suggested fast track courts. On the reasons for increasing rape cases, 49% cited declining values/respect for women while 14% blamed provocative clothing. For punishment of rapists, 49% supported life imprisonment while 26% advocated for the death penalty or public execution.

1. India
Women Empowerment Survey
February 2013

2. I / Methodology & Summary

3. Administration
Target: India
Language: English
Vehicle: WAP
Duration: Four Days (96 Hours)
Platform: All Handsets, Except iOS (HTML5)
Insertion: Second Playback Page*
*Due to conflict with Freemium interstitial, which is inserted before the third playback page.

4. Survey Questions
1. With one case every 22 minutes, rape has become a national shame. Vuclip seeks your views on
the topic. First, which of the following would be the most helpful action in fighting crime against
women?
Make legislation stronger OR Set up fast track courts OR Create a national helpline for women OR
Make police sensitive about handling such cases
2. What is the top reason for the increase in rape cases in recent years?
Declining values and respect for women OR Abuse of drugs and alcohol by unemployed youth OR
Wearing provocative clothing OR Bad influence of cinema and television OR Low conviction rate
and/or delays in justice
3. What should be the punishment for a confirmed rapist?
Life imprisonment OR Death penalty/public execution OR Chemical or surgical castration OR Public
branding or tattooing as a rapist OR 7-10 year jail term prescribed by the penal code
4. Gender:
Male OR Female
5. Age:
<18 OR 18-25 OR 26-35 OR 36-55 OR >55

5. II / India Results

6. Overview
Purpose: Women Empowerment Gender
Platform: Vuclip WAP
Target: All Users, India 16%
Start Date: January 19th 00:00:00 Male
End Date: January 23rd 00:00:00 Female
Duration: 4 Days/96 Hours 84%
Responses: 67774 Unique
Length: 5 Questions, 21 Choices
Age
Response Rate: 16900/Day 7% 3%
Under 18
26% 18 to 25
20%
26 to 35
36 to 55
44% Over 55

7. Response
“…which of the following would be the most helpful action in
fighting crime against women?”
17% 21% 16%
Make laws stronger
Set up fast courts
41%
15% 14%
Create national helpline
54% 20% 57%
14% Make police sensitive… 13%
18%

8. Cause
“What is the top reason for the increase in rape cases in recent
years?”
13% Declining values/respect… 17% 12%
12% Abuse of drugs/alcohol 39% 11%
49% Provocative clothing 14%
12% Bad influence of media
12% 52%
12%
14%
Low conviction rate
18% 13%

9. Punishment
“What should be the punishment for a confirmed rapist?”
6% 7%
8% 14%
7% Life imprisonment
Death penalty
9% 35% 9%
10% 49% Castration
Branding or tattooing
14% 52%
26% 26%
7-10 year jail sentence
28%

10. Vuclip / 1551 McCarthy Boulevard, Suite 213 Milpitas, CA 95035