How Brands Can Use Mobile to Influence Consumers’ Shopping Habits
Mobile is becoming the most powerful tool for any brand/retailer to fuel consumers' shopping obsessions. It's not a matter of developing just an app or an m-commerce platform, but there lies much more than that. A customer is 24/7 connected online via mobile, the challenge is to understand what kind of platform to develop to keep true to the brand image as well as cater to these active audience.
This marketing research sheds light on such opportunities, best practices by the brands and retailers, plus, the successful strategies that can be applied to make an app more playful, interesting and convenient to the users:
> Mobile Shopping and its accelerating growth trend
> Brand Apps case-studies (characteristics, target, usage, consumer sentiments)
> Challenges for Premium brands in communicating brand image through the apps
> How Luxury watches and jewellery brands use advanced apps to cater to their customers
> Activewear brands with sport, health and product apps
Beauty apps with more than just the products (video tutorials, new collections information etc.)
> Augmented Reality as a must to be incorporated in brand's/retailer's apps
Part 3 Strategic Summary ChartSummarize your findings from the .docxdanhaley45372
Part 3: Strategic Summary Chart
Summarize your findings from the research you’ve conducted thus far. This research includes both secondary research (from Assignment 1) and primary research from this assignment. These are the major conclusions that you have drawn from the research work that you’ve done. Use a “data-strategy” table to organize your key takeaways and what it will mean for your group’s plan. A data-strategy table itemizes each key research finding and its corresponding strategic action. (See Exhibit A on the last page as an example - this came directly from the competition’s website). Think big when it comes to your data findings. Don’t just report that 50% of the people that took your survey were men – that’s not helpful for a marketing plan. Say something like:
Finding (Data)
Action
Consumer reports online in addition to results from primary data collection (qualitative and quantitative) suggest that 18-35 year olds are more willing now than ever to buy wearable technology.
Promote Q Smartwatches as a new way of life – something that everyone is doing – and that makes a life’s experience more fun!
18-35 year olds prioritize value in their technological expenditures. If they feel as though they are not getting a great deal, they are not interested since they have limited resources. Many use loyalty clubs and coupons to help save discretionary income (Insert a citation link here)
Illustrate that the Fossil Q Smartwatches are not only a great technological solution, but also great value. Consider sales promotions and free shipping…
(These are purely just example – I have not collected any data on this)
This strategic summary chart will be prominently featured in your final plans, so now is the time to create it – we’ll work on it several times. The chart itself should be a simple, two-columned chart with the research conclusion on the left and the corresponding action on the right. Be sure to format it in a way that is reader-friendly and visually satisfying. This will help sell your plan and create credibility for your team. Focus in on the high level findings, not specific quotes or overly-detailed secondary research discoveries. Be concise, clear, and super-professional with your words in this chart. Essentially, this chart provides justification for the plan that you’ll be recommending. Have at least ten findings and corresponding actions. Because it basically summarizes all of the research that you’ll do for this project, this is the most important deliverable of Assignment 2!
Deliverables:
· Everyone watches the Marketing Research Videos and at least one member from each group takes the online course on Social Media and Data Analytics.
· Depth Interview Draft (Requires Approval Prior to Collecting Data)
· You should send this to me by Tuesday, 2/20
· Executive Summary of how the assignment went (1-2 paragraphs)
· 2 page summary of results of research findings – include sample size from each method
· Strategic Summary Char.
Big Lies and Small Truths, Tales From An Accidental Data ScientistJohn Feland
We have reached a stage in the evolution of Big Data where collecting and accessing tremendous amounts of data has moved from challenging to mundane. The next challenge will be in turning these storehouses into analytical work horses for businesses in a variety of marketplaces.
In this talk, Dr. John Feland will describe the lessons he learned from deployments of predictive analytics in Digital Marketing and the Internet of Things. John will also share how he accidentally founded a Big Data company, what he has learned along the way to separate the hype from the useful, and where he postulates that Big Data could take us.
How Brands Can Use Mobile to Influence Consumers’ Shopping Habits
Mobile is becoming the most powerful tool for any brand/retailer to fuel consumers' shopping obsessions. It's not a matter of developing just an app or an m-commerce platform, but there lies much more than that. A customer is 24/7 connected online via mobile, the challenge is to understand what kind of platform to develop to keep true to the brand image as well as cater to these active audience.
This marketing research sheds light on such opportunities, best practices by the brands and retailers, plus, the successful strategies that can be applied to make an app more playful, interesting and convenient to the users:
> Mobile Shopping and its accelerating growth trend
> Brand Apps case-studies (characteristics, target, usage, consumer sentiments)
> Challenges for Premium brands in communicating brand image through the apps
> How Luxury watches and jewellery brands use advanced apps to cater to their customers
> Activewear brands with sport, health and product apps
Beauty apps with more than just the products (video tutorials, new collections information etc.)
> Augmented Reality as a must to be incorporated in brand's/retailer's apps
Part 3 Strategic Summary ChartSummarize your findings from the .docxdanhaley45372
Part 3: Strategic Summary Chart
Summarize your findings from the research you’ve conducted thus far. This research includes both secondary research (from Assignment 1) and primary research from this assignment. These are the major conclusions that you have drawn from the research work that you’ve done. Use a “data-strategy” table to organize your key takeaways and what it will mean for your group’s plan. A data-strategy table itemizes each key research finding and its corresponding strategic action. (See Exhibit A on the last page as an example - this came directly from the competition’s website). Think big when it comes to your data findings. Don’t just report that 50% of the people that took your survey were men – that’s not helpful for a marketing plan. Say something like:
Finding (Data)
Action
Consumer reports online in addition to results from primary data collection (qualitative and quantitative) suggest that 18-35 year olds are more willing now than ever to buy wearable technology.
Promote Q Smartwatches as a new way of life – something that everyone is doing – and that makes a life’s experience more fun!
18-35 year olds prioritize value in their technological expenditures. If they feel as though they are not getting a great deal, they are not interested since they have limited resources. Many use loyalty clubs and coupons to help save discretionary income (Insert a citation link here)
Illustrate that the Fossil Q Smartwatches are not only a great technological solution, but also great value. Consider sales promotions and free shipping…
(These are purely just example – I have not collected any data on this)
This strategic summary chart will be prominently featured in your final plans, so now is the time to create it – we’ll work on it several times. The chart itself should be a simple, two-columned chart with the research conclusion on the left and the corresponding action on the right. Be sure to format it in a way that is reader-friendly and visually satisfying. This will help sell your plan and create credibility for your team. Focus in on the high level findings, not specific quotes or overly-detailed secondary research discoveries. Be concise, clear, and super-professional with your words in this chart. Essentially, this chart provides justification for the plan that you’ll be recommending. Have at least ten findings and corresponding actions. Because it basically summarizes all of the research that you’ll do for this project, this is the most important deliverable of Assignment 2!
Deliverables:
· Everyone watches the Marketing Research Videos and at least one member from each group takes the online course on Social Media and Data Analytics.
· Depth Interview Draft (Requires Approval Prior to Collecting Data)
· You should send this to me by Tuesday, 2/20
· Executive Summary of how the assignment went (1-2 paragraphs)
· 2 page summary of results of research findings – include sample size from each method
· Strategic Summary Char.
Big Lies and Small Truths, Tales From An Accidental Data ScientistJohn Feland
We have reached a stage in the evolution of Big Data where collecting and accessing tremendous amounts of data has moved from challenging to mundane. The next challenge will be in turning these storehouses into analytical work horses for businesses in a variety of marketplaces.
In this talk, Dr. John Feland will describe the lessons he learned from deployments of predictive analytics in Digital Marketing and the Internet of Things. John will also share how he accidentally founded a Big Data company, what he has learned along the way to separate the hype from the useful, and where he postulates that Big Data could take us.
Prediction of Apple's Q3 iPhone sales and trends guiding Q4, see how Apple is...John Feland
See the latest analysis from Argus Insights on Apple iPhone sales performance. Leverage consumer insights from around the world, this presentation shows how Apple is faring against Xiaomi in China, Samsung in the US and against themselves globally.
We saw robust demand in the US, Europe and China for Apple iPhones, with sell-through in Q3 on par or above that of Q1, the holiday season. Apple continues to do well against Samsung in China but we are seeing some softness in the US market where Samsung demand went up while Apple's dropped, but lower than expected. Consumer interest in the iPhone 5S has slowed in both the US and China. It is most disturbing in China where we see interest in the iPhone 4S exceed that of the 5S and 5C. Interest fell in the 5C at a lower rate in the US. So while Argus believes Apple will outperform Q3 2013, seeing the rapid drop in interest for the flagship iPhone 5S so far ahead of their next product launch signals a rough Q4 for iPhone sales.
In this paper, we have provided a critique for Nokia 2011 corporate strategy. In order to complete our strategy critique we have covered the following; the history of Nokia, its market share, the ecosystem and operating systems. Then stated the current strategy pillars, vision and mission, nokia and microsoft alliance and then we provided a brief about Nokia new CEO, Stephen Elop.
Then we gone through our strategy critique for the current strategy, microsoft alliance and we then concluded with our alternative suggested strategy.
Mobile Virtual Network Operator (MVNO) Market Trends 2014 To 2020 by Grand Vi...Grand View Research
MVNOs provide differentiated services to customers by targeting niche market segments such as retail, business, roaming, etc.
For More Information Visit - http://www.grandviewresearch.com/industry-analysis/mobile-virtual-network-operator-mvno-market
Digital Evidence Management Market 2024 | TechSci ResearchTechSci Research
Digital evidence management market is projected to grow by 2024, due to increasing digital crime rate, growing digital forensics market, etc. Read: https://www.techsciresearch.com/report/digital-evidence-management-market/3382.html
[Mobidays] KM-Report JUL, 2015
Here is the newest release of KM Report!!
Also please subscribe through the subscription page inside.
-The Mobile and Coffee-holic Korea
-Korea in the Micro-moments Era
-NEW TRENDS in the Mobile Advertisement Market
Smart Diaper Market Size, Share, Growth & Forecast 2025TechSci Research
Global smart diaper market is anticipated to grow at brisk rate during the forecast period due to rising aged or geriatric population and increasing awareness pertaining to personal hygiene. Other than that, smart diapers assist in maintaining cleanliness, consequently, preventing any kind of infection and driving the smart diaper market through 2025. https://bit.ly/3dreNkB
The global Smart Plug Market was valued at US$ 1.83 Billion in 2022 and is projected to reach USD 9.24 Billion by 2030, growing at a CAGR of 26.1% from 2023 to 2030.
Smart plugs are Internet of Things plugs that work with Wi-Fi and Bluetooth. A smart connected plug is the easiest way to make wired devices in a smart home work better and more efficiently and to automate how they work. In the smart home system, these plugs create a network of smart electrical devices.
Wearable Technology: How Fashion, Luxury and Activewear Brands Monetize Innov...Fashionbi
Inside Fashionbi's new Marketing Research, you can find multiple brand case-studies and their collaborations with tech giants and how in different fashion segments (apparel, handbags, footwear, accessories..) the brands are thriving to incorporate autonomous technology.
Read more on: http://fashionbi.com/insights/marketing-research/wearable-technology
Foldable Display Market Forecast 2029 | TechSci ResearchTechSci Research
According to www.techsciresearch.com latest report- Global Foldable Display Market By Technology (OLED, LED, AMOLED), By Application (Smartphone, Tablet, Laptop/Notebook), By Region, Competition, Forecast & Opportunities, 2029
Report URL- https://www.techsciresearch.com/report/foldable-display-market/4386.html
Prediction of Apple's Q3 iPhone sales and trends guiding Q4, see how Apple is...John Feland
See the latest analysis from Argus Insights on Apple iPhone sales performance. Leverage consumer insights from around the world, this presentation shows how Apple is faring against Xiaomi in China, Samsung in the US and against themselves globally.
We saw robust demand in the US, Europe and China for Apple iPhones, with sell-through in Q3 on par or above that of Q1, the holiday season. Apple continues to do well against Samsung in China but we are seeing some softness in the US market where Samsung demand went up while Apple's dropped, but lower than expected. Consumer interest in the iPhone 5S has slowed in both the US and China. It is most disturbing in China where we see interest in the iPhone 4S exceed that of the 5S and 5C. Interest fell in the 5C at a lower rate in the US. So while Argus believes Apple will outperform Q3 2013, seeing the rapid drop in interest for the flagship iPhone 5S so far ahead of their next product launch signals a rough Q4 for iPhone sales.
In this paper, we have provided a critique for Nokia 2011 corporate strategy. In order to complete our strategy critique we have covered the following; the history of Nokia, its market share, the ecosystem and operating systems. Then stated the current strategy pillars, vision and mission, nokia and microsoft alliance and then we provided a brief about Nokia new CEO, Stephen Elop.
Then we gone through our strategy critique for the current strategy, microsoft alliance and we then concluded with our alternative suggested strategy.
Mobile Virtual Network Operator (MVNO) Market Trends 2014 To 2020 by Grand Vi...Grand View Research
MVNOs provide differentiated services to customers by targeting niche market segments such as retail, business, roaming, etc.
For More Information Visit - http://www.grandviewresearch.com/industry-analysis/mobile-virtual-network-operator-mvno-market
Digital Evidence Management Market 2024 | TechSci ResearchTechSci Research
Digital evidence management market is projected to grow by 2024, due to increasing digital crime rate, growing digital forensics market, etc. Read: https://www.techsciresearch.com/report/digital-evidence-management-market/3382.html
[Mobidays] KM-Report JUL, 2015
Here is the newest release of KM Report!!
Also please subscribe through the subscription page inside.
-The Mobile and Coffee-holic Korea
-Korea in the Micro-moments Era
-NEW TRENDS in the Mobile Advertisement Market
Smart Diaper Market Size, Share, Growth & Forecast 2025TechSci Research
Global smart diaper market is anticipated to grow at brisk rate during the forecast period due to rising aged or geriatric population and increasing awareness pertaining to personal hygiene. Other than that, smart diapers assist in maintaining cleanliness, consequently, preventing any kind of infection and driving the smart diaper market through 2025. https://bit.ly/3dreNkB
The global Smart Plug Market was valued at US$ 1.83 Billion in 2022 and is projected to reach USD 9.24 Billion by 2030, growing at a CAGR of 26.1% from 2023 to 2030.
Smart plugs are Internet of Things plugs that work with Wi-Fi and Bluetooth. A smart connected plug is the easiest way to make wired devices in a smart home work better and more efficiently and to automate how they work. In the smart home system, these plugs create a network of smart electrical devices.
Wearable Technology: How Fashion, Luxury and Activewear Brands Monetize Innov...Fashionbi
Inside Fashionbi's new Marketing Research, you can find multiple brand case-studies and their collaborations with tech giants and how in different fashion segments (apparel, handbags, footwear, accessories..) the brands are thriving to incorporate autonomous technology.
Read more on: http://fashionbi.com/insights/marketing-research/wearable-technology
Foldable Display Market Forecast 2029 | TechSci ResearchTechSci Research
According to www.techsciresearch.com latest report- Global Foldable Display Market By Technology (OLED, LED, AMOLED), By Application (Smartphone, Tablet, Laptop/Notebook), By Region, Competition, Forecast & Opportunities, 2029
Report URL- https://www.techsciresearch.com/report/foldable-display-market/4386.html
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Gvi quarter1
1. Global Video Insights • 1st
Quarter — 2013
With increased mobile video consumption comes stunning insights
into the minds of consumers worldwide. We collect anonymous
information about what users are searching for, what country
they’re in, and what devices they’re using. When we aggregate
that data, it makes for a compelling snapshot of trends in the
mobile world. Welcome to Global Video Insights from Vuclip.
2. Vuclip • 1551 McCarthy Boulevard, Suite 213, Milpitas,CA 95035 • Phone: +1.408.649.2240 Fax: +1.408.649.2245 • info@vuclip.com
2
Global Video Insights • Quarter 1 2013 • Sign up to receive Global Video Insights each quarter
Global Video Insights • 1st
Quarter — 2013
Welcome to our new expanded Global Video Insights. We are now publishing
this on a quarterly basis to tie in with our device trends data update. We aim
to provide deeper analysis and drill down into what is happening in the mobile
space in our key regions.
In this edition you will learn that when it comes to mobile video, Justin Bieber is
more often searched for than any other kind of news content, no matter what
may be happening out in the real world. You will also learn fun facts such as
the nugget that Indian men are much more likely than women to say that their
phone is the first thing people notice about them. Read on for more.
Also, for a quick entertainment “snack,” you may also want to view a video of
March highlights about the popularity of the Pope on mobile video.
Enjoy!
Judith Coley
Vice President, Marketing
4. Vuclip • 1551 McCarthy Boulevard, Suite 213, Milpitas,CA 95035 • Phone: +1.408.649.2240 Fax: +1.408.649.2245 • info@vuclip.com
4
Global Video Insights • Quarter 1 2013 • Sign up to receive Global Video Insights each quarter
* GSMA ** CISCO
Global Trends
4 billion mobile subscribers
expected by 2018* 71 percent of mobile traffic
is going to be video
traffic by 2016**
Video data traffic to
grow 75% (CAGR)
between 2012-2017*
Fewer than 1 in 4
handsets shipped in
2012 were smartphones*
The average mobile user
will use 2 gigabtyes of
data per month, including
10 hours of video by 2017**
5. Vuclip • 1551 McCarthy Boulevard, Suite 213, Milpitas,CA 95035 • Phone: +1.408.649.2240 Fax: +1.408.649.2245 • info@vuclip.com
5
Global Video Insights • Quarter 1 2013 • Sign up to receive Global Video Insights each quarter
Celebrity is where it’s at
No matter how far reaching an event, such as global warming,
it cannot compete with consumers’ evergreen interest in
celebrity. Female singers and actresses, with the odd Justin
Bieber thrown in for good measure are what people watch
and search for the most on mobile. For the searches and top
video views in this report, that is based on usage trends of our
more than 45 million monthly global users.
Apple doesn’t reign supreme everywhere (yet)
When it comes to global statistics and the U.S., the iPhone tops the charts. But when it comes to
emerging markets, it is barely breaking into the top ten, which isn’t surprising considering its price tag.
Another interesting aspect is that there is an iPhone 3G, 3GS, 4, 4S, and 5, but when it comes to
tracking usage online, the Apple device keeps its version out of the picture so it is tracked as a large
group, while each Blackberry version competes on its own.
The Children are our Future: Youth is Driving
Mobile Trends
For four days in February we ran a survey that garnered more
than 120,000 responses. You’ll see this information sliced by
region in the following pages, but the biggest difference we saw in
responses was less geographical and more generational. The under
18 crowd is really driving trends, whether it’s turning to mobile
first for research before making
a purchase, feeling embarrassed
about outdated handsets or
changing the etiquette with
regard to talking on your mobile
phone while around others. For
this latest survey we asked six
multiple-choice questions, and
every user had the option to
participate or opt-out.
Global Trends: The Macro View
6. Vuclip • 1551 McCarthy Boulevard, Suite 213, Milpitas,CA 95035 • Phone: +1.408.649.2240 Fax: +1.408.649.2245 • info@vuclip.com
6
Global Video Insights • Quarter 1 2013 • Sign up to receive Global Video Insights each quarter
Global Trends: Top Devices
Apple iPhone is, once again, the top global device for the quarter, with the Apple iPad also claiming
the number nine slot. BlackBerry filled out six slots in the top 10, although it is still too early to
determine how changing the company name to BlackBerry and its new Z10 and Q10 will affect the
chart in the future.
For a breakdown on device trends for India and Indonesia please go to the sections for those
respective countries.
Samsung might be focused on the galaxy, but we’re going to narrow that down to just our own
planet to pinpoint which countries have the most ardent Samsung users. Here are the countries
where the Galaxy S has the highest consumer market share.
Q1
Rank Device
Q4
Rank
1 Apple iPhone 1
2 BlackBerry 8520 2
3 BlackBerry 9900 5
4 BlackBerry 9300 4
5 BlackBerry Bold 9780 3
6 BlackBerry 9700 6
7 Samsung Galaxy S III 9
8 BlackBerry Bold 9790 13
9 Apple iPad 12
10 Nokia C3-00 8
11 BlackBerry Torch 9800 11
12 Nokia E5-00 NR
13 Samsung Galaxy Ace 22
14 BlackBerry 9360 14
15 Samsung Galaxy Y 18
16 Samsung I9100 NR
17 Nokia C5-00 NR
18 Samsung Galaxy Mini NR
19 Samsung GT-I9100 7
20 Nokia E63 NR
21 Nokia E72 20
22 Nokia C1-01 26
23 Blackberry 9810 16
24 Nokia X2-01 17
25 Nokia 5800 XpressMusic 24
26 Nokia 6120 Classic 29
27 BlackBerry 9320 NR
28 Nokia N73 21
29 Nokia 2700 Classic 23
30 Nokia 5130 XpressMusic 25
•
•
•
•
•
•
•
•
Samsung Galaxy S IIISamsung Galaxy S Samsung Galaxy S II
#1: Saudi Arabia #1: Saudi Arabia #1: Saudi Arabia
#2: Oman #2: Oman #2: USA
#4: Spain #4: Kuwait #4: U.A.E
#3: USA #3: USA #3: Kuwait
#5: India #5: U.A.E #5: Oman
Up from last quarter Down from last quarter
• Change of five or more NR = Not ranked in the top 30
7. Vuclip • 1551 McCarthy Boulevard, Suite 213, Milpitas,CA 95035 • Phone: +1.408.649.2240 Fax: +1.408.649.2245 • info@vuclip.com
7
Global Video Insights • Quarter 1 2013 • Sign up to receive Global Video Insights each quarter
Spotlight India
8. Vuclip • 1551 McCarthy Boulevard, Suite 213, Milpitas,CA 95035 • Phone: +1.408.649.2240 Fax: +1.408.649.2245 • info@vuclip.com
8
Global Video Insights • Quarter 1 2013 • Sign up to receive Global Video Insights each quarter
Spotlight India: Quarterly Device Trends
Nokia continues to maintain its robust lead in the Indian mobile arena, holding onto nine out
of top ten, and 15 of the top 20 spots, in the first quarter of 2013. There doesn’t seem to be
any competitor strong enough to dethrone Nokia C1-01 yet as India’s most popular handset
model for watching mobile videos. A key emerging trend is the growing popularity of Nokia
Asha series phones with 305 model breaching into the top ten. Samsung was the only other
brand that featured in this list with its Champ Deluxe DUOS model, though the Korean handset
manufacturer had three other handsets in the top 20, along with one from Micromax.
Q1
Rank Device
Q4
Rank
1 Nokia C1-01 1
2 Nokia 5233 3
3 Nokia 2700 Classic 2
4 Samsung Champ Deluxe DUOS 4
5 Nokia 2690 6
6 Nokia X2-01 5
7 Nokia 5130 XpressMusic 7
8 Nokia C2-00 8
9 Nokia X2 9
10 Nokia Asha 305 12
11 Nokia X2-02 10
12 Micromax X265 NR
13 Nokia C2-03 11
14 Samsung GT-C3303 13
15 Nokia C2-01 15
16 Nokia 7210 Supernova 14
17 Samsung Galaxy Y 18
18 Nokia 6120 Classic 30
19 Samsung Galaxy Mini NR
20 Nokia 3110 Classic 19
21 Nokia N73 17
22 Nokia C3-00 21
23 Samsung C3322 26
24 Nokia Asha 200 20
25 Samsung GT_E2232 NR
26 Nokia 2730 Classic 23
27 Samsung GT-S5233 16
28 Nokia C5-00 22
29 Samsung GT-E2252 NR
30 Nokia E63 24
Nokia C5-00
Nokia 2730 Classic
Nokia E63
Samsung C3322
Nokia 6120 Classic
Nokia Asha 200
Samsung GT-S5233
Nokia N73
9
6 6
4 4
3
Q1 2013 Movers
3
12
Up from last quarter Down from last quarter
• Change of five or more NR = Not ranked in the top 30
•
•
•
•
9. Vuclip • 1551 McCarthy Boulevard, Suite 213, Milpitas,CA 95035 • Phone: +1.408.649.2240 Fax: +1.408.649.2245 • info@vuclip.com
9
Global Video Insights • Quarter 1 2013 • Sign up to receive Global Video Insights each quarter
A recent Vuclip survey focused on the consumer habits and lifestyles of mobile phone users across the globe. For India,
Vuclip received 40,631 responses in just four days, where over half the respondents were in the 18-35 age-group.
The most startling finding was that mobile is becoming a personality symbol more than anything else, with a majority of
respondents feeling that other people notice their mobile more than their clothes or watches or even cars. This feeling was
more pronounced in men than women. Teens seemed to attach a much higher value to their mobile, though nearly half the
people in every other age group ranked mobile as the first thing people notice about them.
Females
Males
The first thing that people notice about me most is:
• Before making an important
purchase decision, two thirds of all
respondents turn to their mobile
even before looking up on a
computer, asking friends or going
to the store
Spotlight India: Mobile Phone Habits
• Over half of Indians felt
ashamed of carrying an old mobile
phone model, and this was more
pronounced in people under 18
• Being hooked on mobile is
becoming more of an accepted social
norm, with nearly two-thirds feeling
friends do not consider them rude to
be using a phone around them, since
they are doing the same
What type of
phone I have
What type of
phone I have
How cool
my clothing is
How cool
my clothing is
My
car
My
car
My
watch
My
watch
Other Survey Key Learnings
39%
66%
27%
17%
17%
10%
17%
7%
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Bollywood continues to be India’s favorite
theme on mobile video views and searches,
but regional content, news and sports,
particularly cricket, also figured in the top
ten in the first quarter of 2013. Proving yet
again how mobile transcends geographic
barriers to provide a level playing field,
Southern cinestar Mahesh Babu emerged
as the underdog giving Bollywood hotshots
a run for their money with his song, Em
Cheddam, from the movie, Seethamma
Vakitlo Sirimalle Chettu (SVSC).
Spotlight India: Top Mobile Video Views and Searches
Sequels topped the search charts with Race 2 and Dabangg 2
winning the number one and number two spots respectively.
Interestingly people searched more for news and cricket
than for Katrina Kaif and Salman Khan this quarter.
Top India Searches
Top 10 India Videos
1 Bollywood: The Year That Was
2 Jab Tak Hai Jaan - Saans Song
3
Lights, Camera, Action: Making
of Dabangg 2!
4 Desi Gangnam Style!
5 SVSC - Em Cheddam Song
6 Kai Po Che Review
7
Movie Review: Vishwaroopam
Bags 3.5 Stars
8
Shah Rukh Khan: Undisputed
Badshah of Romance
9
Virender Sehwag Was Dropped
From the Squad
10 Ek Thi Daayan - Official Trailer
Entering into 2013, Bollywood’s
performance in the last year
was the most watched video
of this quarter, with musical
genius A.R. Rahman’s super hit
‘Saans’ from Yash Chopra’s love
saga Jab Tak Hai Jaan not too
far behind at number two.
PSY’s Gangnam Style
resurfaced on Indian
mobile screens,
albeit this time in
in Priyadarshan’s
Rangrezz featuring
Jackky Bhagnani.
1 Race 2
2 Dabangg 2
3 ABCD
4 Cricket
5 Kai Po Che!
6 News
7
Matru Ki Bijlee Ka
Mandola
8 Katrina Kaif
9 Mahesh Babu
10 Salman Khan
Q1 2013
1 Dabangg 2
2 Bollywood Unplugged
3 Cricket
4 Salman Khan
5 Mahesh Babu
6 Katrina Kaif
7 English Vinglish
8 Ek Tha Tiger
9 Khaladi 768
10 Kareena Kapoor
Previous Quarter
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Spotlight Indonesia
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Spotlight Indonesia: Quarterly Device Trends
Unlike the US trends, with major ups and downs, the Indonesian device market is fairly solid,
with the top devices either maintaining their positions from Q4 2012 to Q1 2013, or moving
within one or two positions from where they were.
Apple can’t break out of the number nine slot in both quarters, despite being the number one
phone in the U.S., although the Apple iPad ranks higher here than in the U.S. And the Samsung
Galaxy Mini had a strong debut this quarter, despite not ranking last quarter.
Q1
Rank Device
Q4
Rank
1 BlackBerry 8520 1
2 BlackBerry 9700 2
3 Nokia X2-01 3
4 Samsung Galaxy Y 5
5 BlackBerry Bold 9780 4
6 Nokia C3-00 6
7 Nokia E63 7
8 BlackBerry 9300 10
9 Apple iPhone 9
10 BlackBerry 9900 11
11 Nokia 5130 XpressMusic 8
12 BlackBerry Torch 9800 13
13 Apple iPad 15
14 BlackBerry Curve 9220 26
15 Nokia 2700 Classic 12
16 BlackBerry Bold 9790 18
17 Samsung Galaxy Mini NR
18 Nokia X2 14
19 BlackBerry 9320 NR
20 Samsung GT-C3303 19
21 BlackBerry 9000 16
22 Nokia 6120 Classic NR
23 Nokia N73 20
24 Nokia N70 17
25 BlackBerry 8900 23
26 Blackberry 9810 NR
27 Nokia C1-01 21
28 BlackBerry 9360 NR
29 Samsung Galaxy Tab 2 NR
30 Nokia 5233 24
Nokia C1-01
Nokia N73
Nokia 5233
Nokia 5130 XpressMusic
BlackBerry Curve 9220
BlackBerry 9000
Nokia N70
Nokia X2
7
5
33
Q1 2013 Movers
6 6
4
12
Up from last quarter Down from last quarter
• Change of five or more NR = Not ranked in the top 30
•
•
•
•
•
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A recent Vuclip survey focused on the consumer habits and lifestyles of mobile phone users across the globe. Based on the
response, the results found a growing acceptance of mobile phone use in social settings. Sixty three percent of the 4,970 Indonesian
respondents would look up information on their phones “right away” to make purchase decisions, with only 12 percent willing to wait
until they got back to their desktops. So, mobile is the preferred method for most people to make purchase decisions.
The biggest swing in results wasn’t between global regions, but by age. Respondents under 18 had markedly
different results from every age group above 18 years old, with the Over 55 group shrinking significantly.
Under 18
18 - 55
Over 55
Under 18
When you are considering an important purchase, what do you do?
• 51 percent of all users said they
were ashamed to let people see their
phone because it’s too old
• 68 percent of users under 18 replied
the same way, whereas only 48
percent of users over 55 felt the same
Spotlight Indonesia: Mobile Phone Habits
• 17 percent of the over 55 group
weren’t ashamed, because they
had a “cooler phone,” compared
with only nine percent of those
under 18
• 47 percent of respondents don’t get
criticized for using their phone around
their friends, because their friends are
using their phones, too.
• 56 percent of people say the first thing
people notice about them is their phone
Look up information on
my phone right away
Look up information on
my phone right away
Look up information on
my phone right away
Go to
store
Go to
store
Go to
store
Ask
friends
Ask
friends
Ask
friends
Wait to get to
my computer
Get to
computer
Get to
computer
Other Survey Key Learnings
79%
59%
42%
6%
13%
24%
7%
12%
13%
8%
16%
21%
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1 Naruto
2 Vanishing On 7th Street
3 NOAH
4 Lionel Messi
5 Nikita Mirzani
6 Super Junior
7 Luna Maya
8 Tiger JK
9 Suster Keramas
10 Race 2
Q1 2013
1 NOAH
2 The Hobbit
3 Naruto
4 Super Junior
5 Alicia Keys
6 Tiger JK
7 Radio Galau
8 Vanishing On 7th Street
9 Nikita Mirzani
10 Suster Keramas
Previous Quarter
Pop music, cartoons, and magic top this
month’s top search results and video views in
Indonesia, with a lot of clips and search terms
staying consistent quarter over quarter. For
example, Vanishing on 7th Street has true
staying power. Hayden Christensen is building a
cult following in Indonesia, as his 2010 thriller
about being afraid of the dark continues to
dominate the country’s top searches.
Spotlight Indonesia:
Top Mobile Video
Views and Searches
This time around, Valentine’s Day put users in a
romantic mood, pushing “I Got a Boy” to the top of
the charts.
Top Indonesia Searches
Top 10 Indonesia Videos
Suster Keramas, a popular
Indonesian horror-
comedy movie about a
Japanese tourist looking
for his brother, still tops
search results three years
after its release.
With a title like 16 Girls on a
Bicycle, you have a pretty good
idea how this bicycle-themed
circus clip is going to end, but
it doesn’t make it any less
enjoyable when it happens.
1
Girls’ Generation I Got a Boy
Music Video
2 Tom and Jerry
3 It’s Magic
4 16 Girls on a Bicycle Video
5 Jingle Bells
6
Naruto Vs. Sasuke The
Ultimate Fight
7 Bernard Bear Ngakak
8 Xin Nian Kuai Le - Jungiery Stars
9 Naruto (Garaa Vs Sasuke)
10 Valentine’s Day
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Spotlight USA
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A recent Vuclip survey focused on the consumer habits and lifestyles of mobile phone users across the globe. Based on the response,
the results found a growing acceptance of mobile phone use in social settings. Sixty percent of the 5,135 U.S. respondents would look
up information on their phones “right away” to make purchase decisions, with only 11 percent willing to wait until they got back to
their desktops. So, mobile is clearly becoming the dominant consumer decision-making touchpoint.
The biggest swing in results wasn’t between global regions, but by age. Respondents under 18 had
markedly different results from every age group above 18 years old.
Under 18
Other Survey Key Learnings
Over 18
When you are considering an important purchase, what do you do?
• 66 percent of respondents under
18 years old said their friends
wouldn’t criticize them for using
their phone in front of them, since
they were using theirs, too
Spotlight USA: Mobile Phone Habits
• Only 52 percent of respondents
18 and older replied the same way
• 37 percent are ashamed to
let their friends see their phone
because it’s too old
• 17 percent have a cooler phone
than their friends
• 48 percent think the first thing
people notice about them is their
phone
Look up information on
my phone right away
Look up information on
my phone right away
Wait to get to
my computer
Ask
friends
Go to
store
Go to
store
Ask
friends
Wait to
get to my
computer
58%
72%
12%
8%
15%
9%
15%
11%
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“Whitney” star Chris D’Elia
talks about getting his
start in stand-up comedy
and making the switch
to sitcoms, where he
sometimes has to act drunk.
Spotlight USA:
Top Mobile Video
Views and Searches
Searching for Taylor Swift information
is a requirement for her fans to
keep track of her on-again, off-again
relationships, as well as her revelation
that her single “Trouble” was about
recent dumpee Harry Styles, which is
impressive as she dropped the album
before she dropped him.
The self-appointed
Quarter-Bouncing Champ
got help from his girlfriend
and a lot of mobile video
viewers to land him on top
of most-watched videos.
Speculation that a ring
on Angelina Jolie’s finger
means she secretly
became Mrs. Brad Pitt at
some point, coupled with
her trip to help women in
the Congo, landed her in
this month’s search results
without a movie scheduled
until next year.
Top 10 USA Videos
1
2012 in Review: Stories That
Turned Heads
2 Katy Perry Biography and Origins
3
Quarter Bouncing Champ Gets
Some Help from his GF
4
Hudgens, Gomez, Franco star in
‘Spring Breakers’ - Hot New Trailer
5
Scarlett Johansson Bio: From the
Horse Whisperer to The Avengers
6 The Career of Actress Jessica Alba
7
Britney Spears: Life and Career of
the Troubled Singer
8
Comedian Chris D’Elia on
Impressions, Playing Drunk on TV
9 Natalie Portman: Life and Career
10
Two Door Cinema Club on
‘Beacon,’ ‘What We See’
Documentary
1 Hollywood
2 Justin Bieber
3 Beyoncé
4 Kim Kardashian
5 Naruto
6 Taylor Swift
7 WWE
8 Rihanna
9 Jennifer Lawrence
10 Angelina Jolie
Q1 2013
1 Hollywood
2 Beyoncé
3 Lindsay Lohan
4 Justin Bieber
5 Selena Gomez
6 Shakira
7 Rihanna
8 Gangnam Style
9 The Hobbit
10 Kim Kardashian
Previous Quarter
Top USA Searches
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Vuclip’s mission is to provide consumers worldwide
with the best rich media experience, across
networks, devices, content and platforms.
Vuclip
1551 McCarthy Boulevard, Suite 213, Milpitas,CA 95035
hone: +1.408.649.2240
www.vuclip.com
Vuclip product names are trademarks of Vuclip or its subsidiaries or affiliates. Other products or brand names may be trademarks or registered trademarks of their respective owners.