Collaborative Economy - One fine stay
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lbdhThis document discusses the business model of One Fine Stay, a luxury apartment rental service. It offers high-end apartments in select cities with amenities like a concierge service providing local information. Customers can book apartments for flexible lengths of stay online or by phone, with prepayment required. The website aims to provide confidence in bookings with easy navigation and detailed apartment descriptions and photos. Key advantages over hotels include more space and privacy for families at a lower cost, as well as more flexible cancellation policies. This model creates direct competition for boutique hotels by offering a more residential experience.
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Collaborative Economy - One fine stay
- 1. Bertille LAMAS Fanny BOULAT Ludmilla BESSEYRE DES HORTS Claire OIKNINE MBA2A
- 2. - Innovative Attractive and dynamic website « live like a local »: experience the real life of the city Equivalent of the concierge service: IPhone information about the city from One Fine Stay Flexibility: have a room whenever you want Luxury appartments Personalized Hospitality service 4 destinations only but will develop
- 3. BOOKING AND PAYMENT: Similar to the hotel procedure (Reservation online or by phone, date of stay, number o fpersons…) ADVANTAGES: - Detailed description/ pictures of the appartment before booking - Researched more focused on our needs and expectations (i.e: price/night, lot f choices…) BUT: Prepayment mandatory
- 4. DESIGN OF THE WEBSITE: The website makes us confident about the booking Easy to use ADVANTAGES: - Large choice at the reception - People know what they get (no surprise at arrival)
- 5. CONCEPT: Isolated appartments Large appartments Mix of the rent of a house and a hotel Customers: certainly foreigners and average length of stay (approximately 3 nights) ADVANTAGES: - More privacy - Less expensive for a family than 2 hotel rooms - More space - Cancelation policy more flexible (free cancellation until 24h in advance)
- 6. - This will create direct competition to boutique hotels - Client will expect the hotels to be decorated more in details - Client will expect more flexibility for the hours of check-in and check-out time
- 7. - They should put their suites available on the website - They should adapt their decoration and do a more « home sweet home » atmosphere - Propose more flexible hours of check-in and check-out - Reinforce the « human » side of the hotel service (no human service on One Fine stay)