The document provides an overview of f-commerce (e-commerce on Facebook). It discusses the market size and types of f-commerce shops including Fan Page Full Shops, Fan Page Storefronts, Canvas Apps, and In-Feed Shops. Lessons learned are that users don't like to install apps so shops should be built with iframes, and tips are provided on optimizing content in the News Feed. The document also notes that shops should offer unique Facebook-only products and discounts to drive engagement. Finally, it predicts that Facebook will follow a similar approach to social gaming by monetizing f-commerce through ads and credits.
Eine kurze Präsentation zum Twittwoch in Berlin am 3. Juni 2009 über einige Aspekte, die bei der Twitternutzung aufgefallen sind: Twitter-Erfolg, API, Twitterversum, @Safttante, Twollar, TwitterJobSearch, Twitpay
Eine kurze Präsentation zum Twittwoch in Berlin am 3. Juni 2009 über einige Aspekte, die bei der Twitternutzung aufgefallen sind: Twitter-Erfolg, API, Twitterversum, @Safttante, Twollar, TwitterJobSearch, Twitpay
E-PULSE FOR E-RETAIL VENDORS
The present E-Pulse is the compilation of inputs from various industry sources.
This E-Pulse addresses following key questions for B2C E-Commerce Vendors;
a. What makes Store-In-Store concept a success for E-Retail Vendors?
b. What makes Amazon the biggest in E-commerce market worldwide?
c. What Site Features Indian E-retail Vendors need to focus more on?
d. What E-Product Categories Internet Buyers Order For? Pay For? In India
STORE IN STORE CONCEPT IN E-RETAIL
BUT IS IT A NEW CONCEPT?
The advent of Store in Store or creating an independent store within a store is not new.
In case of horizontal e-marketplaces each e-store becomes an independent entity and profit making unit over a period of time. This concept was first initiated originally among content based websites. This was done because scalability was imperative in case of websites that were content centric to diversify their online presence.
E-content vendors started scaling up their content sites by diversifying and specifying content silos or segments within a site. This came to be called SIS (Site-in-Site).
Similar to this is the advent of Store-in-Store in case of E-Retail sites.
In E-Retail the advent of SIS could also be aligned with scalability.
Amazon Inc. Smartly Incorporates the idea of Store-In-Store onto their online e-retail site worldwide. The E-stores or “Stores in Stores” specializes in offering a particular product category to its buyers via product specific e-stores.
Indian E-retail Vendors are scaling and diversifying into multiple product categories. To gain traction and attract potential Internet Buyers the E-Retail Vendors have started incorporating the concept of SIS on their websites.
Flipkart.com did so quite recently with Puma. Earlier snapdeal.com did so with GAP. Soon high margin product categories online like Fashion and Apparel and accessories will see more of such SIS being undertaken by many other lead E-Retail vendors.
The whole concept shall be a win-win game for both the lead brands in question. In India online E-retail vendors will offer Reach & Penetration to lead brands and on the other hand such lead brands offer their premium and other highly popular and branded wares to E-Retail vendors.
Worldwide also this concept is not new in this space. How this will pan out in India will be evident in coming next few months. That the vendors are not leaving any leaf unturned in meeting competition head-on is what making the game interesting to watch going forward.
WHAT MAKES AMAZON THE BIGGEST E-COMMERCE PALYER IN THE WORLD?
WHAT SITE FEATURES INDIAN E-RETAIL VENDORS NEED TO FOCUS MORE ON?
WHAT E-PRODUCT CATEGORIES INTERNET BUYERS ORDER FOR? PAY FOR? IN INDIA
A presentation MRS CTO Dan Hartveld gave at the 2010 Retail Systems Forum, this deck discusses how retailers can take advantage of the mobile platform to increase their revenues.
This third post on The Future of Media Companies deals with Brand and Portfolio. Content and brand are the only two things that really matter when looking at the future of media companies.
This is an internet marketing campaign developed for Touch of Modern designed to improve its users' experience as well as increase conversion, net-sales, and acquisition.
Top 10 Social Commerce Platforms- [Updated 2022].pdfecommerce Trends
Social commerce platforms allow businesses to connect with their customers on social media sites like Facebook, Twitter, Instagram, Pinterest, YouTube, etc.
AN EMPIRICAL STUDY ON CONSUMERS’ ATTITUDES TOWARDS F-COMMERCE IN INDIA by G.RekaPOLIKAIYOOR REKA
F-Commerce is the use of Facebook as a platform for facilitating and executing sales transactions – either on Facebook itself or externally via the Facebook Open Graph. F-commerce is the act of actually selling products and services directly to consumers through Facebook.
This is the second live webinar held at BuildaBazaar.
The webinar was taken by the experts from BuildaBazaar.
The agenda of the webinar was:
1. Recent trends in e-commerce
2. How to use inbuild SEO tool
3. Marketing Your site Through social commerce
4. Question & Answer session
We hope these webinar can be useful to all the viewers.
Kindly drop us your valuable feedback.
25. Twittwoch zu Berlin: Nicole Simon über PinterestTwittwoch e.V.
Nicole Simon beschäftigte sich auf dem 25. Twittwoch zu Berlin am 6. Juni 2012 mit dem Phänomen Pinterest, welches seit Monaten in aller Munde ist. Dem Dienst werden heilsame Kräfte zugesprochen – nicht nur für begehrte Gegenstände des gehobenen Bedarfs wie Mode, sondern praktisch für alles, was sich visualisieren lässt, z.B. Jobangebote oder Magazinwerbung.
E-PULSE FOR E-RETAIL VENDORS
The present E-Pulse is the compilation of inputs from various industry sources.
This E-Pulse addresses following key questions for B2C E-Commerce Vendors;
a. What makes Store-In-Store concept a success for E-Retail Vendors?
b. What makes Amazon the biggest in E-commerce market worldwide?
c. What Site Features Indian E-retail Vendors need to focus more on?
d. What E-Product Categories Internet Buyers Order For? Pay For? In India
STORE IN STORE CONCEPT IN E-RETAIL
BUT IS IT A NEW CONCEPT?
The advent of Store in Store or creating an independent store within a store is not new.
In case of horizontal e-marketplaces each e-store becomes an independent entity and profit making unit over a period of time. This concept was first initiated originally among content based websites. This was done because scalability was imperative in case of websites that were content centric to diversify their online presence.
E-content vendors started scaling up their content sites by diversifying and specifying content silos or segments within a site. This came to be called SIS (Site-in-Site).
Similar to this is the advent of Store-in-Store in case of E-Retail sites.
In E-Retail the advent of SIS could also be aligned with scalability.
Amazon Inc. Smartly Incorporates the idea of Store-In-Store onto their online e-retail site worldwide. The E-stores or “Stores in Stores” specializes in offering a particular product category to its buyers via product specific e-stores.
Indian E-retail Vendors are scaling and diversifying into multiple product categories. To gain traction and attract potential Internet Buyers the E-Retail Vendors have started incorporating the concept of SIS on their websites.
Flipkart.com did so quite recently with Puma. Earlier snapdeal.com did so with GAP. Soon high margin product categories online like Fashion and Apparel and accessories will see more of such SIS being undertaken by many other lead E-Retail vendors.
The whole concept shall be a win-win game for both the lead brands in question. In India online E-retail vendors will offer Reach & Penetration to lead brands and on the other hand such lead brands offer their premium and other highly popular and branded wares to E-Retail vendors.
Worldwide also this concept is not new in this space. How this will pan out in India will be evident in coming next few months. That the vendors are not leaving any leaf unturned in meeting competition head-on is what making the game interesting to watch going forward.
WHAT MAKES AMAZON THE BIGGEST E-COMMERCE PALYER IN THE WORLD?
WHAT SITE FEATURES INDIAN E-RETAIL VENDORS NEED TO FOCUS MORE ON?
WHAT E-PRODUCT CATEGORIES INTERNET BUYERS ORDER FOR? PAY FOR? IN INDIA
A presentation MRS CTO Dan Hartveld gave at the 2010 Retail Systems Forum, this deck discusses how retailers can take advantage of the mobile platform to increase their revenues.
This third post on The Future of Media Companies deals with Brand and Portfolio. Content and brand are the only two things that really matter when looking at the future of media companies.
This is an internet marketing campaign developed for Touch of Modern designed to improve its users' experience as well as increase conversion, net-sales, and acquisition.
Top 10 Social Commerce Platforms- [Updated 2022].pdfecommerce Trends
Social commerce platforms allow businesses to connect with their customers on social media sites like Facebook, Twitter, Instagram, Pinterest, YouTube, etc.
AN EMPIRICAL STUDY ON CONSUMERS’ ATTITUDES TOWARDS F-COMMERCE IN INDIA by G.RekaPOLIKAIYOOR REKA
F-Commerce is the use of Facebook as a platform for facilitating and executing sales transactions – either on Facebook itself or externally via the Facebook Open Graph. F-commerce is the act of actually selling products and services directly to consumers through Facebook.
This is the second live webinar held at BuildaBazaar.
The webinar was taken by the experts from BuildaBazaar.
The agenda of the webinar was:
1. Recent trends in e-commerce
2. How to use inbuild SEO tool
3. Marketing Your site Through social commerce
4. Question & Answer session
We hope these webinar can be useful to all the viewers.
Kindly drop us your valuable feedback.
Similar to Ondango - F-Commerce - FacebookCommerce - 20. Twittwoch Berlin (20)
25. Twittwoch zu Berlin: Nicole Simon über PinterestTwittwoch e.V.
Nicole Simon beschäftigte sich auf dem 25. Twittwoch zu Berlin am 6. Juni 2012 mit dem Phänomen Pinterest, welches seit Monaten in aller Munde ist. Dem Dienst werden heilsame Kräfte zugesprochen – nicht nur für begehrte Gegenstände des gehobenen Bedarfs wie Mode, sondern praktisch für alles, was sich visualisieren lässt, z.B. Jobangebote oder Magazinwerbung.
Public Relations im Zeitalter von Social Media, markengold PRTwittwoch e.V.
Ist PR im Zeitalter von Social Media noch im traditionellen Sinne erforderlich?
Christian Fox, Gründer & GF von markengold PR, meint: JA.
Lesen Sie warum…
Bedarf es noch der Public Relations in Zeiten von Social Media?Twittwoch e.V.
Ablauf:
• Bastian Koch, keksbox.com: „Die Fussball Tweltmeisterschaft der Frauen (und anderer Twitterer)“
• Christian Fax, markengold PR: „Public Relations im Zeitalter von Social Media“
• Brit Seifert, Landau Media: „Web2.0 Monitoring und Analyse“
ZEHA Berlin und friendticker auf dem 19. Twittwoch zu BerlinTwittwoch e.V.
Die Traditionsmarke ZEHA Berlin und Mobile-Startup friendticker präsentieren die Kampagne 'virtuelle Zeitreise' zum Start der neuen Kollektion 'Ideal' via Location Based Services (LBS).
18. Twittwoch zu Berlin: Social Media Monitoring mit WebbosaurusTwittwoch e.V.
Willkommen zum 18. Twittwoch zu Berlin im Frannz-Club. Heutige Themen:
• Social Media Updates mit @_SENF_
• Startup Camp Berlin 2011 vom 18. bis 20. März 2011
• Social Media Monitoring mit @Webbosaurus
• Twonnerstag
Hermin Hainlein Corporate Identity, Public Affairs & Communications Coca-Cola Deutschland "Integrierte Kommunikation 2.0 – Strategisch sinnvoll kommunizieren" auf dem 16. Twittwoch zu Berlin am 10. November 2010.
Employer Branding via Twitter – SOCIAL MEDIA RECRUITING CONFERENCE Hamburg Ok...Twittwoch e.V.
Diese Präsentation wurde auf der SOCIAL MEDIA RECRUITING CONFERENCE in Hamburg im Oktober 2010 gehalten.
Sie befaßt sich mit dem Thema Employer Branding durch Social Media, insbesondere Twitter.
Social Media Marketing für die gute Sache | WWF Deutschland, Paula Hannemann ...Twittwoch e.V.
Auf dem 15. Twittwoch zu Berlin trugen vor:
Paula Hannemann, WWF Deutschland: „Tu’s für den Tiger – Die erste Petition auf Facebook“
Daniel Kruse, Agentur Nest: „Dann machen wir uns die Energiewende eben selbst! Digital-lokaler Bürgerlobbyismus mit 100ProzentZukunft.de“
Social Media Marketing für die gute Sache | Agentur Nest, Daniel Kruse | 15. ...Twittwoch e.V.
Auf dem 15. Twittwoch zu Berlin trugen vor:
Paula Hannemann, WWF Deutschland: „Tu’s für den Tiger – Die erste Petition auf Facebook“
Daniel Kruse, Agentur Nest: „Dann machen wir uns die Energiewende eben selbst! Digital-lokaler Bürgerlobbyismus mit 100ProzentZukunft.de“
Social Media Marketing für die gute Sache | 15. Twittwoch zu Berlin am 13. Ok...Twittwoch e.V.
Auf dem 15. Twittwoch zu Berlin trugen vor:
Paula Hannemann, WWF Deutschland: „Tu’s für den Tiger – Die erste Petition auf Facebook“
Daniel Kruse, Agentur Nest: „Dann machen wir uns die Energiewende eben selbst! Digital-lokaler Bürgerlobbyismus mit 100ProzentZukunft.de“
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
2. About me
José Matías del Pino
Founder at Ondango
Industrial Engineer, MBA
Graduate of The Founder Institute
More than 2 years of experience in the
German internet industry as founder (mobile
content) and as Business Development
Manager (monetization of online games).
Previous industry experience in logistics
(Procter & Gamble), marketing (Robert
Bosch) and consulting (The Boston
Consulting Group).
Ondango
-‐
Confiden-al
2
3. Agenda
1. Introducing Ondango
2. The f-Commerce space
3. Lessons learned and best practices
Ondango
-‐
Confiden-al
3
4. Facebook is the new Internet
600 million users
290 million people play games on
Facebook at least once a month
Social Games
5 billion pieces of content are shared
on Facebook each week
Social Sharing
Facebook is the second largest traffic
source for online videos
Social Media
More than 2 billion chat messages are
sent each day
Social Communication
But what about shopping?
Ondango
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Confiden-al
4
5. Introducing Ondango
Shop owners use Disconnected experience
between Facebook Page Limited capability to reach
Facebook as marketing
more people
channel
and shop
Transforming their Users never leave
Viral features to spread
Facebook presence into a Facebook to complete
the word
sales channel
the purchase
Ondango is a shopping solution that helps people and
small shops sell products directly on their Facebook
Pages, by leveraging social interactions.
Ondango
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Confiden-al
5
6. Ondango live demo
Easy navigation
Different product variations
Like button
Image gallery with zoom
Rich HTML support for product description
Flexible payment and shipping methods
Comments with “post on news feed”
Call to action for new shop owners
… and much more:
Localization
Multiple currencies
Optimized checkout flow
Facebook-like user interface
Ondango
-‐
Confiden-al
6
7. Agenda
1. Introducing Ondango
2. The f-Commerce space
3. Lessons learned and best practices
Ondango
-‐
Confiden-al
7
8. The market of e-Commerce in Facebook
N° of shop owners with Facebook Pages
1,500,000
x
Average N° of products sold per shop/year
60
x
Average price of a product
55€
Global market size of f-Commerce:
4.5 Billion €
Ondango
-‐
Confiden-al
8
9. 4 types of f-Commerce
1. Fan Page Full Shop
2. Fan Page Storefront
3. Canvas Apps
4. In-Feed Shops
Ondango
-‐
Confiden-al
9
10. Fan Page Full Shop
A full-fledged shop that exists completely within a
Facebook Page, i.e. the user never leaves Facebook in
order to complete the purchase.
Examples: Ondango, Payvment
Ondango
-‐
Confiden-al
10
11. Example of Fan Page Full Shop
Payvment:
Ondango
-‐
Confiden-al
11
12. 4 types of f-Commerce
1. Fan Page Full Shop
2. Fan Page Storefront
3. Canvas Apps
4. In-Feed Shops
Ondango
-‐
Confiden-al
12
13. Fan Page Storefront
A shop that exists within a Facebook Page, but when a
users clicks on a product, it is redirected to an online
shop outside of Facebook to complete the purchase.
Examples: Dawanda, ShopTab
Ondango
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Confiden-al
13
14. Example of Fan Page Storefront
Dawanda:
Ondango
-‐
Confiden-al
14
15. 4 types of f-Commerce
1. Fan Page Full Shop
2. Fan Page Storefront
3. Canvas Apps
4. In-Feed Shops
Ondango
-‐
Confiden-al
15
16. Canvas Apps
A shop that exists as an iFrame within Facebook, but
not on a Facebook Page. The user can generally
complete the purchase within Facebook.
Examples: Milyoni, Shop Igniter
Ondango
-‐
Confiden-al
16
17. Example of a Canvas App
Milyoni:
Ondango
-‐
Confiden-al
17
18. 4 types of f-Commerce
1. Fan Page Full Shop
2. Fan Page Storefront
3. Canvas Apps
4. In-Feed Shops
Ondango
-‐
Confiden-al
18
19. In-Feed Shops
A shop that exists on an embeddable widget that can
be shared through Facebook, and thus it can show up
on a user’s news feed, where she can complete the
purchase.
Example: Sellaround
Ondango
-‐
Confiden-al
19
20. Example of an in-Feed Shop
Sellaround:
Ondango
-‐
Confiden-al
20
21. f-Commerce: Summary
Type
Example
Pros
Cons
Best shopping Limited space to
Fan Page Full Shop
experience within display products
Facebook
Easy to replicate Longer purchase
Fan Page Storefront
existing online shop
funnel, users have
to leave Facebook
More space to Facebook is used
Canvas App
display products
just as a frame for a
normal shop
Products show up Only allows to sell
directly on the one product,
In-Feed Shop
news feed
unusual shopping
experience
Ondango
-‐
Confiden-al
21
22. Agenda
1. Introducing Ondango
2. The f-Commerce space
3. Lessons learned and best practices
Ondango
-‐
Confiden-al
22
23. Lessons learned and best practices
1. Users don’t install apps
2. Tips on NFO (Newsfeed Optimization)
3. Be different
4. What’s in f-Commerce for Facebook?
Ondango
-‐
Confiden-al
23
24. Users don’t install apps
FBML made necessary that the users install a shop’s
app in order to purchase something.
Example: Payvment
Ondango
-‐
Confiden-al
24
25. Users don’t install apps
Since February 2011, Page Apps can be
developed using iFrame
Advantages:
• No app installation necessary
• Product deep linking
• Better SEO
Ondango
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Confiden-al
25
26. Users don’t install apps
Ondango switched from FBML to iFrame in April 2011.
Up to 80% of users would drop-out from the purchase funnel
when requested to install our app!
Ondango
-‐
Confiden-al
26
27. Lessons learned and best practices
1. Users don’t install apps
2. Tips on NFO (Newsfeed Optimization)
3. Be different
4. What’s in f-Commerce for Facebook?
Ondango
-‐
Confiden-al
27
28. Tips on NFO
NFO is the f-Commerce Equivalent of SEO
SEO
NFO
What do we want to Show up higher on search Shop up more frequently
achieve?
results
on our fans’ newsfeeds
What do we want to PageRank
EdgeRank
maximize?
How are these formulas Sum of (PR of outbound Weight x Affinity x Time
calculated?
links / # of inbound links) Decay
Ondango
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Confiden-al
28
29. Tips on NFO
How does Facebook calculate EdgeRank?
Weight x Affinity x Time Decay
Weight defines a hierarchy between different types of content shared on Facebook. Facebook is
said to adapt this hierarchy to their strategic needs.
Right now: Facebook Places Video Update Picture Update Link Update Status Update
Affinity defines how relevant is a certain content for the content viewer. Different variables
determine the affinity, but the two most important are: How much have you interacted with
content from that source before, and how much do your friends interact with content from that
source (Interaction = likes, comments, shares, etc.).
Time Decay lowers the EdgeRank of a piece of content depending on how old it is.
Ondango
-‐
Confiden-al
29
30. Tips on NFO
How can I improve my EdgeRank?
• Post high-weight content more often (e.g. videos and pictures)
• Ask users for feedback or make questions on your status updates (that
generates likes and comments)
• Ask for a large quantity of likes to reveal new content
• Create contest that involve commenting on a picture
• Don’t be spammy (max. 3 posts/day)
• Post content at the right time (status updates sent out in the morning get
more user activity, and Wednesday is the best day of the week)
Ondango
-‐
Confiden-al
30
31. Lessons learned and best practices
1. Users don’t install apps
2. Tips on NFO (Newsfeed Optimization)
3. Be different
4. What’s in f-Commerce for Facebook?
Ondango
-‐
Confiden-al
31
32. Be different
Users expect different things from a Facebook shop
• Facebook-Only products (e.g. pre-official launch)
• One-time-only availability
• Special discounts
• Limited stock
• Other perks, such as free shipping
In our tests, Facebook-only products and free shipping
have proven to increase engagement and conversion.
Ondango
-‐
Confiden-al
32
33. Lessons learned and best practices
1. Users don’t install apps
2. Tips on NFO (Newsfeed Optimization)
3. Be different
4. What’s in f-Commerce for Facebook?
Ondango
-‐
Confiden-al
33
34. What’s in f-Commerce for Facebook?
Facebook will use the same approach as with the
Social Gaming Industry
• When shop owners discover the value of Facebook as a sales channel,
they will spend more on Facebook Ads (which are cheaper for Facebook
Pages than for external sites)
• Facebook Credits won’t be used for real goods (30% commission).
Instead, they’ll be used as promotional tools (buy this and get 5 Credits for
free!)
Ondango
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Confiden-al
34