- The document introduces an innovative social networking business called ondamove that utilizes geotagging and mass promotion capabilities to connect users locally.
- The company was founded by Giovanni Giuseppe Savini and Mammad Mahmoodi and has advisors from ETH, UCL, Swisscom, eBay Italy, and others to help promote the business.
- Ondamove aims to be the evolution of GroupOn and Foursquare by fully integrating geolocation technology, web and mobile apps to satisfy user needs not met by competitors and exploit opportunities in untapped markets like Italy.
One unique Ida gives flame to another unique idea, good brand good branding the success is seen all over Pune city. Creative clients get super creative work, happy to be a part of YOLO
The Mobile advertizing is new born embryonic market. Industry is still on defining its standards.
Predicting the future is not such a great science and the thing that is going to happen is the transformation.
Presented on 05th March 2015, at the Galileo Power Hour: Location Matters! Galileo Enhances Performance of LBS Applications, (Mobile World Congress, Barcelona)
One unique Ida gives flame to another unique idea, good brand good branding the success is seen all over Pune city. Creative clients get super creative work, happy to be a part of YOLO
The Mobile advertizing is new born embryonic market. Industry is still on defining its standards.
Predicting the future is not such a great science and the thing that is going to happen is the transformation.
Presented on 05th March 2015, at the Galileo Power Hour: Location Matters! Galileo Enhances Performance of LBS Applications, (Mobile World Congress, Barcelona)
Bluetooth Beacon Technology Is Changing Food Manufacturing for GoodStephen Statler
Beacons are channeling the power of the Internet so it can be applied to food processing, opening-up opportunities to improve food safety, reducing risks, optimizing efficiency and cutting costs.
An Introduction to Bluetooth Beacon Technology - Part IStephen Statler
Slides from our one day Bluetooth beacon bootcamp. These slides were used for a MobileMonday University training course we ran in 2014 and inspired the book "Beacon Technology: The Hitchhiker's Guide to the Beacosystem" - Part One - The Morning Show
Mobile Monday Switzerland #38 - TSIA presentation on The Connected TechnicianMobileMonday Switzerland
“The Connected Technician: The Future of Field Services.”
Presentation given by Markus Schwarz, Managing Director (EMEA) at TSIA.
Mobile Monday Switzerland Event #38 on Mobile Field Services, 13th Oct 2014, Zürich.
WSO2Con EU 2015: How to Fulfil Business Needs Without Being Impeded by IT Bar...WSO2
WSO2Con EU 2015: How to Fulfil Business Needs Without Being Impeded by IT Barriers with Z-KOO
Big data and Linked Open Data are becoming more available for professional and private usage. Z-KOO is a web assistant (Web@ssistant) which enables users to access any data source and any application on any device. Z-KOO offers anything on any device.
With Web@ssistant you can manage professional IT environments without any IT knowledge. Z-KOO integrates traditional IT, mobile services, and web services which makes it a perfect alternative for (desktop) virtualization like Citrix or VMware, mobile device management and identity management systems.
As an example this session will demonstrate the adaptive learning assistant which is the best practise for educational usage. This encaptures linked open data, IoT and the educational curriculum, linked to learning materials from publishers, exam exercises, and scores using WSO2 products.
Presenters:
Sonja Houben
Owner,
Z-KOO B.V.
Herbert Lebens
Solutions Manager,
Z-KOO B.V.
My notes for the first section (I was too lazy to make notes for the entire deck :P):
Hello everyone. I’d like to thank O’Reilly for making it possible for me to be here today. If my name sounds vaguely familiar, it's probably due to one of these open source web apps and libraries I wrote.
Most of these projects have something in common: They try to be as light on the server as possible. They operate on what’s often called "thin server architecture". Everything that can be done on the client, is done on the client. The server is used for three things: Hosting the files, the data and keeping both of these safe. For many projects, this is a no-brainer. In other cases that philosophy becomes more of a challenge.
The biggest reason I support this philosophy is its practically infinite scalability. When dealing with the client-side, you are always dealing with one machine. You don't control its capabilities, so it may fall behind your expectations. But it's always one, even if your app gets slashdotted or becomes the next Facebook overnight. Every line of code you write for the server might end up being executed hundreds or even thousands of times per second. Many such lines will bring scalability challenges you couldn’t even imagine when writing said code.
This approach also reduces server costs quite a lot. A server that just serves static files and does little processing can be quite cheap to run, even when a web app becomes quite successful. On the other hand, big backends can be quite greedy with server resources. If you manage to have absolutely no server-side code, you can even use services like Github Pages and reduce the costs to zero.
Every time I explain this to somebody, there will be some know-it-all who will be eager to dismiss the idea by saying "But servers these days are cheap!". What he means is that storage is cheap. Bandwidth is cheap. CPU cycles are rarely cheap. Professionals like database administrators and performance engineers and the like, are never cheap. Say all you want about reduced server costs, the reality is that I've witnessed many ambitious projects with fat servers becoming sluggish because they grew too fast. Some survived, some didn't.
As an added advantage, less roundtrips to the server mean less reloads or less dreaded spinning loaders. When something is performed on the client, the result is instant. Users tend to really like that. I’m sure that, as a user, you do too.
Web technologies are evolving at such a frenetic pace that it becomes almost mandatory to learn on your own. A lot of us still depend on other people to do this learning for us, and we tend to use their answers to solve our everyday problems.
Inconsistent implementations, rapidly evolving specs, questionable performance impacts and maintenance implications mean we cannot always depend on others for answers but must involve ourselves actively in the process of developing specifications for new Web technologies. But how do we go about it?
There are some simple rituals we can all do, which can have us be better-informed and also better inform the people and groups who are most directly involved in the development of new Web technologies.
Adapting to Responsive Web Design - Figaro DigitalMatt Gibson
These are my slides from Figaro Digital on 5th August 2015: http://www.figarodigital.co.uk/seminars.aspx?pkEventID=2e528d70-4eea-4344-b49d-57a544f5399b
Video available here: http://www.figarodigital.co.uk/Video.aspx?v=29ecfc59-8fc4-4505-86b2-5646dcef88f0
A clean, readable website, that can be easily navigated will keep your visitors clicking through content and returning for more. Here are 10 web design mistakes to avoid. http://www.happymarketer.com/
Lean UX relies on a simple premise – think -> make -> evaluate.
It is a business strategy that thrives on feedback from the audience instead of the head honcho at a top tech firm. It represents democratization of design, ensuring faster (and more meaningful) design changes to products where deliverables aren’t important but the overall user experience is. Simply put, its focus on users having say over how the product/app/service performs is an interesting process to say the least.
User Interface that works | Sergiu Puscas | CodeWeek 2015YOPESO
Polish your UI knowledge regarding:
- Elements and Principles of UI
- Functional Layout Design
- Web UI Patterns
- Mobile UI Patterns
- Real World Examples
- Q&A
Check the video here:
https://www.youtube.com/watch?v=eNvp8Vv9t5k
Beyond usability: Designing with persuasive patternsAnders Toxboe
Cards.ui-patterns.com
Traditionally, UI design has its focus on improving usability for the user. Persuasive design has its focus on improving motivation.
Learn how to apply psychology to design engaging digital experiences that make people take action. For this, we will examine how we are as humans, how we think and what behavioral patterns drive our journey through an interface. You will learn what motivate users when they make decisions and how they make decisions.
The appropriate approach to engaging your users, depend on where they are in a product's lifecycle.
We will examine a selection of important stages of the user-relationship:
- How to build trust
- How to get user to understand what difference your product makes.
- How to get users started
- How to get users discovering the complete offer
- How to make them stick around and come back
- And how to make them love your product and talk about it
Learn more at UI-Patterns.com
This is the support deck for an introductory class I made for Junior Designers, Developers, Product and Project Managers to introduce them to the proper way to use wireframes.
I did this class already multiple times at General Assembly (London, UK), TechLab (Santa Clara, CA), Santiago (Chile) and internally in my consulting job.
It's updated to Keynote 6.
Bluetooth Beacon Technology Is Changing Food Manufacturing for GoodStephen Statler
Beacons are channeling the power of the Internet so it can be applied to food processing, opening-up opportunities to improve food safety, reducing risks, optimizing efficiency and cutting costs.
An Introduction to Bluetooth Beacon Technology - Part IStephen Statler
Slides from our one day Bluetooth beacon bootcamp. These slides were used for a MobileMonday University training course we ran in 2014 and inspired the book "Beacon Technology: The Hitchhiker's Guide to the Beacosystem" - Part One - The Morning Show
Mobile Monday Switzerland #38 - TSIA presentation on The Connected TechnicianMobileMonday Switzerland
“The Connected Technician: The Future of Field Services.”
Presentation given by Markus Schwarz, Managing Director (EMEA) at TSIA.
Mobile Monday Switzerland Event #38 on Mobile Field Services, 13th Oct 2014, Zürich.
WSO2Con EU 2015: How to Fulfil Business Needs Without Being Impeded by IT Bar...WSO2
WSO2Con EU 2015: How to Fulfil Business Needs Without Being Impeded by IT Barriers with Z-KOO
Big data and Linked Open Data are becoming more available for professional and private usage. Z-KOO is a web assistant (Web@ssistant) which enables users to access any data source and any application on any device. Z-KOO offers anything on any device.
With Web@ssistant you can manage professional IT environments without any IT knowledge. Z-KOO integrates traditional IT, mobile services, and web services which makes it a perfect alternative for (desktop) virtualization like Citrix or VMware, mobile device management and identity management systems.
As an example this session will demonstrate the adaptive learning assistant which is the best practise for educational usage. This encaptures linked open data, IoT and the educational curriculum, linked to learning materials from publishers, exam exercises, and scores using WSO2 products.
Presenters:
Sonja Houben
Owner,
Z-KOO B.V.
Herbert Lebens
Solutions Manager,
Z-KOO B.V.
My notes for the first section (I was too lazy to make notes for the entire deck :P):
Hello everyone. I’d like to thank O’Reilly for making it possible for me to be here today. If my name sounds vaguely familiar, it's probably due to one of these open source web apps and libraries I wrote.
Most of these projects have something in common: They try to be as light on the server as possible. They operate on what’s often called "thin server architecture". Everything that can be done on the client, is done on the client. The server is used for three things: Hosting the files, the data and keeping both of these safe. For many projects, this is a no-brainer. In other cases that philosophy becomes more of a challenge.
The biggest reason I support this philosophy is its practically infinite scalability. When dealing with the client-side, you are always dealing with one machine. You don't control its capabilities, so it may fall behind your expectations. But it's always one, even if your app gets slashdotted or becomes the next Facebook overnight. Every line of code you write for the server might end up being executed hundreds or even thousands of times per second. Many such lines will bring scalability challenges you couldn’t even imagine when writing said code.
This approach also reduces server costs quite a lot. A server that just serves static files and does little processing can be quite cheap to run, even when a web app becomes quite successful. On the other hand, big backends can be quite greedy with server resources. If you manage to have absolutely no server-side code, you can even use services like Github Pages and reduce the costs to zero.
Every time I explain this to somebody, there will be some know-it-all who will be eager to dismiss the idea by saying "But servers these days are cheap!". What he means is that storage is cheap. Bandwidth is cheap. CPU cycles are rarely cheap. Professionals like database administrators and performance engineers and the like, are never cheap. Say all you want about reduced server costs, the reality is that I've witnessed many ambitious projects with fat servers becoming sluggish because they grew too fast. Some survived, some didn't.
As an added advantage, less roundtrips to the server mean less reloads or less dreaded spinning loaders. When something is performed on the client, the result is instant. Users tend to really like that. I’m sure that, as a user, you do too.
Web technologies are evolving at such a frenetic pace that it becomes almost mandatory to learn on your own. A lot of us still depend on other people to do this learning for us, and we tend to use their answers to solve our everyday problems.
Inconsistent implementations, rapidly evolving specs, questionable performance impacts and maintenance implications mean we cannot always depend on others for answers but must involve ourselves actively in the process of developing specifications for new Web technologies. But how do we go about it?
There are some simple rituals we can all do, which can have us be better-informed and also better inform the people and groups who are most directly involved in the development of new Web technologies.
Adapting to Responsive Web Design - Figaro DigitalMatt Gibson
These are my slides from Figaro Digital on 5th August 2015: http://www.figarodigital.co.uk/seminars.aspx?pkEventID=2e528d70-4eea-4344-b49d-57a544f5399b
Video available here: http://www.figarodigital.co.uk/Video.aspx?v=29ecfc59-8fc4-4505-86b2-5646dcef88f0
A clean, readable website, that can be easily navigated will keep your visitors clicking through content and returning for more. Here are 10 web design mistakes to avoid. http://www.happymarketer.com/
Lean UX relies on a simple premise – think -> make -> evaluate.
It is a business strategy that thrives on feedback from the audience instead of the head honcho at a top tech firm. It represents democratization of design, ensuring faster (and more meaningful) design changes to products where deliverables aren’t important but the overall user experience is. Simply put, its focus on users having say over how the product/app/service performs is an interesting process to say the least.
User Interface that works | Sergiu Puscas | CodeWeek 2015YOPESO
Polish your UI knowledge regarding:
- Elements and Principles of UI
- Functional Layout Design
- Web UI Patterns
- Mobile UI Patterns
- Real World Examples
- Q&A
Check the video here:
https://www.youtube.com/watch?v=eNvp8Vv9t5k
Beyond usability: Designing with persuasive patternsAnders Toxboe
Cards.ui-patterns.com
Traditionally, UI design has its focus on improving usability for the user. Persuasive design has its focus on improving motivation.
Learn how to apply psychology to design engaging digital experiences that make people take action. For this, we will examine how we are as humans, how we think and what behavioral patterns drive our journey through an interface. You will learn what motivate users when they make decisions and how they make decisions.
The appropriate approach to engaging your users, depend on where they are in a product's lifecycle.
We will examine a selection of important stages of the user-relationship:
- How to build trust
- How to get user to understand what difference your product makes.
- How to get users started
- How to get users discovering the complete offer
- How to make them stick around and come back
- And how to make them love your product and talk about it
Learn more at UI-Patterns.com
This is the support deck for an introductory class I made for Junior Designers, Developers, Product and Project Managers to introduce them to the proper way to use wireframes.
I did this class already multiple times at General Assembly (London, UK), TechLab (Santa Clara, CA), Santiago (Chile) and internally in my consulting job.
It's updated to Keynote 6.
Slides for my lectures on typefaces — part of the Visual Communications course I'm doing for the Moscow State University Higher School of Business Administration.
Wireframing, Mockups, and Prototyping Made EasyJohn Collins
Your career may revolve around words, but knowing a little about sketching can help you understand complicated concepts, communicate more efficiently, drive improvements to the products you work on – or move your career in a new direction!
Learn how technical writers, content strategists, and others can improve user experiences with sketching, making mockups, and even creating interactive prototypes – without touching Photoshop or software code.
In this session, you will learn:
• The difference between sketches, mockups, and prototypes
• Basic tools available to help create mockups and prototypes
• How to quickly make basic sketches
*** Presented as a workshop-format session at Lavacon 2015 in New Orleans. ***
This is a sample Website proposal that anyone can use for sending it to client. The context for this sample website was an airline client that wanted a new mini-site developed for their Chinese market. Please feel free to reach out for more information by emailing us at: info@digitaljungle.agency
Attention-Driven Design: 23 Visual Principles For Designing More Persuasive L...Unbounce
Use the 23 Visual Principles of Attention-Driven Design to eliminate distraction and get the conversions your deserve.
Download the full ebook now: http://bit.ly/attention-driven-design-ebook
User Experience Factors That Can Make or Break Your WebsiteSurefire Local
A bad user experience can drive away as much as 88% of your visitors and have serious detrimental effects on your retention and conversion rates.
If you want to retain that 88%, you need to understand how the various UX factors can make or break your website.
Felicity Pointer, Web Developer at British Red Cross, David Peel, Web developer at Eduserv and John Simcock, Client Director at Eduserv spoke at Charity Technology Conference 2012 about how British Red Cross optimized their site for mobile.
Mobile Application and Web Development - A British Red Cross Case StudyEduserv
Margaret O'Donnell, Head of Digital at British Red Cross, David Peel, Web developer at Eduserv and Charity Client Manager at Eduserv spoke at NfP Technology 2012 about how British Red Cross optimised their site for mobile.
Top10 Trends Impacting Marketing, Sales and Service The Circuit
Doss Ross offered The Circuit audience a review of the top 10 tech trends that could impact your business -- and some ideas to turn your competition into an encyclopedia salesman.
Doug Ross is Vice President and Chief Technology Officer at Western & Southern Financial Group, a Fortune 500 diversified financial services organization.
The Circuit is the IT Association in the SW Ohio Region since 1994 www.thecircuit.net
Mobile development case study that chronicles a company's foray into mobile development, native app development, responsive design and mobile marketing. Highlights a publishing company overcoming resource, bandwidth and structural issues to deliver its content to mobile devices.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
Ondamove brief
1. ondamove, spot
yourself!
Brief Introduction to the Business
2. Mission Statement
• “Here we drive the GeoTagging Revolution:
technology meets new needs of aggregation,
users generate content.”
• Our business model builds on the innovative
concept of “geotagging” and “mass-promoting”
• We believe we are the evolution of GroupOn and
Foursquare
• We think global, we act local
3. The Company
• Founders:
– Giovanni Giuseppe Savini: ETH, Bocconi graduate
– Mammad Mahmoodi: Sharif University of Technology
• Sales Collaborators and Advisors:
– Guido Bartalena: PHD graduate at ETH
– Kathrin Hoesli: Swisscom
– Giovanni Berzuini: graduate student at UCL
– Andrea Malinverni: Ebay Italy
– Roberto Rossi: Social Media Analyst
4. Market Summary
• Nowadays, our business model is partly used by
Competitors
• However, no Competitor integrates all elements thus the
user needs are still not satisfied
• The investments required for e-projects are low in
respect to traditional start-ups
• But the potential source of revenues is much higher and
faster to be achieved
5. Opportunities
• We believe we can exploit the first-mover advantage in some
laggard markets (in Italy geo-localization and, more generally,
smartphones connections still resist to diffuse)
• Italy has got the first smartphone penetration rate of Europe
• The Team have a background of know-how that is particularly
connected to our target of users
• We have a great network of PRs that can help us promoting
the business
• Our business model targets businesses and merchants that are
willing to exploit the digital marketing techniques
• These businesses and merchants also showed the need of
monitoring their customers
6. Business Concepts
Innovative Social Network
Geo-localization technology
Mixture of gps webplatform and e-commerce websites
Web-platform, for traditional use
Android and Apple applications, ready-to-use tools
Functions for apps and website are perfectly integrated
11. Technology
Webplatform
• Geo-localization
• Fast diffusing: Html5 and FrontPage
• Easy to implement
• Before: IP recognition
• Nowadays: tracking Wi-Fi waves
– More precise
– Less legal problems
– But not working with wired connection
12. Technology
Smartphones
• Gps-localization
• Using Satellite
• Very precise (less than few meters error)
• Completely legal
• Covering most of usage (more convenient to use cell
phones instead of laptops to check-in)
• Available for i-os and Android devices
• Apps are integrated to the webplatform
• Users spotting at specific places during wimbies will
receive special codes of attendance to access promotions
and discounts