Find out HTTPS benefits beyond what is generally known and HTTPS usage today. Learn more about TLS, type of TLS Certificates, HSTS and best way to implement HSTS. Step by step HTTPS migration. Discover how some HTTP headers, configuration and check tools can help you during HTTPS migrations.
Quality PR Linkbuilding - With Terrible Budget (BrightonSEO, September 2017)Ben Harrow
How to be an utterly fabulous linkbuilder with minimal budget, and snap up links on the national newspapers - and all across the web - with content created on a shoestring.
Brighton SEO 2017: Six Kick Ass Content Strategies - Laura HamptonLaura Hampton
Laura Hampton of digital marketing agency Impression presents six kick-ass content strategies to boost your digital PR and link building success.
In this presentation, Laura shares a range of tools and techniques to inspire content and generate earned and asked-for links. Drive your SEO link building efforts with these great tips.
Product Feed Research: What we learned from indexing 500m SKUsBen Morgan
Pricesearcher is a search engine for prices and in this presentation, we share our data insights and learnings from indexing 500m+ products into our search engine.
My talk at Brighton SEO in September 2017. I cover examples of how to use NLP APIs such as IBM Watson Natural Language Understanding and Microsoft Azure's Textual Analysis API. Covers specific examples of how to use and get familiar with these APIs, and where SEO agencies and practitioners should focus their efforts.
TransferWise is hiring in SEO: http://grnh.se/7fdiup1
Quality PR Linkbuilding - With Terrible Budget (BrightonSEO, September 2017)Ben Harrow
How to be an utterly fabulous linkbuilder with minimal budget, and snap up links on the national newspapers - and all across the web - with content created on a shoestring.
Brighton SEO 2017: Six Kick Ass Content Strategies - Laura HamptonLaura Hampton
Laura Hampton of digital marketing agency Impression presents six kick-ass content strategies to boost your digital PR and link building success.
In this presentation, Laura shares a range of tools and techniques to inspire content and generate earned and asked-for links. Drive your SEO link building efforts with these great tips.
Product Feed Research: What we learned from indexing 500m SKUsBen Morgan
Pricesearcher is a search engine for prices and in this presentation, we share our data insights and learnings from indexing 500m+ products into our search engine.
My talk at Brighton SEO in September 2017. I cover examples of how to use NLP APIs such as IBM Watson Natural Language Understanding and Microsoft Azure's Textual Analysis API. Covers specific examples of how to use and get familiar with these APIs, and where SEO agencies and practitioners should focus their efforts.
TransferWise is hiring in SEO: http://grnh.se/7fdiup1
Why micro-influencers aren't the only solution to a case of Marketing FOMO. BrightonSEO talk from Allyson Griffiths, Strategy Director at iCrossing, September 2017.
Kostas Voudouris - BrightonSEO - Perfromance-based optimisation using Google ...kvonweb
:Learn how to use Google’s Search Console API to get all of the data you can’t access through Google’s interface. Then the session will then be followed by practical steps on how to visualise the data, and insightful reports that will help you improve your content and organic performance. All you need to know to unleash the true power of Google’s Search Console will be covered, and you don’t have to be a programmer to follow or action any of the things I have learned in the last 3 years dealing with this amazing API.
Creating more human experiences with chatbotsJonathan Seal
BrightonSEO conference talk: As conversational interfaces become increasingly normal, how do brands and agencies respond to the challenge of creating engaging dialogues that don’t seem, well.. robotic?
The rise of conversational design and the opportunities cognitive services present are compelling, but we’re navigating the Wild West of CUI and the landscape is being reformed daily.
This talk explores the potential and pitfalls of rolling out conversational experiences, and looks at how we are creating a more human side to chatbots.
Matching Keywords to Pages - Information ArchitectureDominic Woodman
This presentation splits information architecture into two important questions. It then focuses on the question "How do you map intents to templates and pages" and provides a framework and Google Sheet for converting your keywords, into pages.
This is the associated Google sheet. http://bit.ly/page-to-keyword
SPEAK EASY: THE RISE OF VOICE SEARCH (Mindshare Fast - Brighton SEO 2017)Saeley-Ewan Johnson jnr
An analysis of voice technology, assistants and voice search. A research piece on the current state of play and a global view over the future of voice.
Download the full report: http://bit.ly/MSspeakeasy
BrightonSEO Slides - Blogging advice that'll make your job easier - guaranteed!Sam Charles
If you struggle to come up with content ideas or find it difficult to begin writing content, then this talk is for you. Loaded with blogging advice, I’m hoping you’ll leave this room having learned how to implement tools and techniques that’ll make managing and growing a blog easier.
BrightonSEO 2017- Harnessing your Reputation to win New CustomersMyles Anderson
This presentation was delivered by Myles Anderson at BrightonSEO in September 2017.
The 1st part of this presentation looks at the impact that a positive reputation has on key areas of the marketing funnel and on consumer trust in local businesses.
The 2nd part outlines how to build & leverage reputation through an effective review strategy.
BrightonSEO 2017 - SEO quick wins from a technical checkChloe Bodard
Actionable advice to drive more traffic and revenue to your site from carrying out a technical check. These slides look at technical issues such as 301 redirects, robots.txt files and crawl budget, sitemaps, canonical tags and optimisation, which can all be found by using the technical SEO tools, Screaming Frog, Deep Crawl, Google Search Console and Google Analytics.
What can you expect from these slides?
- To learn which key technical issues to look out for.
- To learn how these technical issues impact your SEO.
- To learn how to fix these technical issues for SEO quick wins.
The SEO's Guide To JavaScript - Ric Rodriguez, Brighton SEO 2017Ric Rodriguez
JavaScript is becoming a hot topic for digital marketers - but has always been a challenge for SEO. In this talk, we take things back to basics to look at why this is the case, why (and how) JavaScript is used - and what we can do to better manage it.
Ric Rodriguez is a London-based SEO consultant; a self-taught technical enthusiast, he breaks down complicated ideas and concepts into the key, need-to-know facts. Find out more at ricrodriguez.co.uk
Better conversion with Intelligent AnalyticsTim Stewart
As presented at #BrightonSEO and #SearchElite Manchester September 2017
Uploaded version is the longer deck as used for #SASCon 2017 - examples and use cases for Google Analytics features and tools to make more from the data you can collect.
Robots: Txt, Meta & X - The Snog, Marry & Avoid of the Web Crawling World - B...Chris Green
Methods of blocking/restricting Google's crawl of your site are so often confused or incorrectly selected - in this presentation Chris outlines a deceptively simple method for picking the right tool for the job.
Be honest, you want it too – more clients, more success, more money. But how can you achieve that? I tell you how, by increasing your organic search traffic by up to 500%. I will let you in on a SEO secret to increase your traffic 5x. Don’t you want that for your company as well?
Setting AMP for Success at #BrightonSEOAleyda Solís
How to implement Accelerated Mobile Pages (AMP) successfully? Check out the criteria, tools and principles to take into consideration to maximize your chances for success.
#BrightonSEO introduced Marketplace theatre this year. In this presentation, Prabhat talks about Amazon Sponsored Ads Best Practices and how to optimise your campaigns with real examples.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Why micro-influencers aren't the only solution to a case of Marketing FOMO. BrightonSEO talk from Allyson Griffiths, Strategy Director at iCrossing, September 2017.
Kostas Voudouris - BrightonSEO - Perfromance-based optimisation using Google ...kvonweb
:Learn how to use Google’s Search Console API to get all of the data you can’t access through Google’s interface. Then the session will then be followed by practical steps on how to visualise the data, and insightful reports that will help you improve your content and organic performance. All you need to know to unleash the true power of Google’s Search Console will be covered, and you don’t have to be a programmer to follow or action any of the things I have learned in the last 3 years dealing with this amazing API.
Creating more human experiences with chatbotsJonathan Seal
BrightonSEO conference talk: As conversational interfaces become increasingly normal, how do brands and agencies respond to the challenge of creating engaging dialogues that don’t seem, well.. robotic?
The rise of conversational design and the opportunities cognitive services present are compelling, but we’re navigating the Wild West of CUI and the landscape is being reformed daily.
This talk explores the potential and pitfalls of rolling out conversational experiences, and looks at how we are creating a more human side to chatbots.
Matching Keywords to Pages - Information ArchitectureDominic Woodman
This presentation splits information architecture into two important questions. It then focuses on the question "How do you map intents to templates and pages" and provides a framework and Google Sheet for converting your keywords, into pages.
This is the associated Google sheet. http://bit.ly/page-to-keyword
SPEAK EASY: THE RISE OF VOICE SEARCH (Mindshare Fast - Brighton SEO 2017)Saeley-Ewan Johnson jnr
An analysis of voice technology, assistants and voice search. A research piece on the current state of play and a global view over the future of voice.
Download the full report: http://bit.ly/MSspeakeasy
BrightonSEO Slides - Blogging advice that'll make your job easier - guaranteed!Sam Charles
If you struggle to come up with content ideas or find it difficult to begin writing content, then this talk is for you. Loaded with blogging advice, I’m hoping you’ll leave this room having learned how to implement tools and techniques that’ll make managing and growing a blog easier.
BrightonSEO 2017- Harnessing your Reputation to win New CustomersMyles Anderson
This presentation was delivered by Myles Anderson at BrightonSEO in September 2017.
The 1st part of this presentation looks at the impact that a positive reputation has on key areas of the marketing funnel and on consumer trust in local businesses.
The 2nd part outlines how to build & leverage reputation through an effective review strategy.
BrightonSEO 2017 - SEO quick wins from a technical checkChloe Bodard
Actionable advice to drive more traffic and revenue to your site from carrying out a technical check. These slides look at technical issues such as 301 redirects, robots.txt files and crawl budget, sitemaps, canonical tags and optimisation, which can all be found by using the technical SEO tools, Screaming Frog, Deep Crawl, Google Search Console and Google Analytics.
What can you expect from these slides?
- To learn which key technical issues to look out for.
- To learn how these technical issues impact your SEO.
- To learn how to fix these technical issues for SEO quick wins.
The SEO's Guide To JavaScript - Ric Rodriguez, Brighton SEO 2017Ric Rodriguez
JavaScript is becoming a hot topic for digital marketers - but has always been a challenge for SEO. In this talk, we take things back to basics to look at why this is the case, why (and how) JavaScript is used - and what we can do to better manage it.
Ric Rodriguez is a London-based SEO consultant; a self-taught technical enthusiast, he breaks down complicated ideas and concepts into the key, need-to-know facts. Find out more at ricrodriguez.co.uk
Better conversion with Intelligent AnalyticsTim Stewart
As presented at #BrightonSEO and #SearchElite Manchester September 2017
Uploaded version is the longer deck as used for #SASCon 2017 - examples and use cases for Google Analytics features and tools to make more from the data you can collect.
Robots: Txt, Meta & X - The Snog, Marry & Avoid of the Web Crawling World - B...Chris Green
Methods of blocking/restricting Google's crawl of your site are so often confused or incorrectly selected - in this presentation Chris outlines a deceptively simple method for picking the right tool for the job.
Be honest, you want it too – more clients, more success, more money. But how can you achieve that? I tell you how, by increasing your organic search traffic by up to 500%. I will let you in on a SEO secret to increase your traffic 5x. Don’t you want that for your company as well?
Setting AMP for Success at #BrightonSEOAleyda Solís
How to implement Accelerated Mobile Pages (AMP) successfully? Check out the criteria, tools and principles to take into consideration to maximize your chances for success.
#BrightonSEO introduced Marketplace theatre this year. In this presentation, Prabhat talks about Amazon Sponsored Ads Best Practices and how to optimise your campaigns with real examples.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
15. @aysunakarsu @searchdatalogy #brightonseo
“We're committed to making the web
a safer place not only for Google users,
but for all users. HTTPS makes it
difficult for Internet Service Providers,
governments and others to watch
what you're doing online.”
Google
24. @aysunakarsu @searchdatalogy #brightonseo
Type of TLS certificates
By secured domains
Single Name
https://www.firstsite.com
Wildcard
https://www.firstsite.com
https://blog.firstsite.com
https://shop.firstsite.com
Multi-domain
https://www.firstsite.com
https://www.secondsite.com
https://www.thirdsite.com
42. @aysunakarsu @searchdatalogy #brightonseo
Analyze data (staging)
Urls of the links, web
assets on the page
Url of the page
Scheme
(protocol)
Tags
Canonical
Hreflang
Meta
HTTP Headers
Status code
Content
On each page check
47. @aysunakarsu @searchdatalogy #brightonseo
Register (destination site)
Google Search Console
https://example.com
https://www.example.com
https://m.example.com (If mobile on the origin)
https://fr.example.com (If subdomains on the origin)
https://www.example.com/fr/ (If directories on the origin)
48. @aysunakarsu @searchdatalogy #brightonseo
Configure (destination site)
Analytics tools
E.g. Google Analytics
Google
search
console
Urls parameters
Geotargeting
Disavow
Preferred domain
Submit sitemaps
Replicate origin’s
configuration
55. @aysunakarsu @searchdatalogy #brightonseo
Collect / monitor / analyze
data
Sitemaps
Production site
Crawl
Web server logs
Analytics tools
E.g. Google Analytics
Google search
console
External Links
E.g. Majestic
57. @aysunakarsu @searchdatalogy #brightonseo
“Protecting less sensitive
sites strengthens the
protections of more
sensitive sites.”
https://https.cio.gov/
“The good we secure for
ourselves is precarious
and uncertain until it is
secured for all of us and
incorporated into our
common life.”
Jane Addams