SlideShare a Scribd company logo
On One Productions
Multimedia Website
Design Project
John Kozak
February 24 2009
i
On One Multimedia Productions
Table of Contents
1	 Project Description	
2	 Background
3	 Audience
4	 Objectives
5	 Key Proposition
6	 Key Response
7	 Desired Brand Character
8	 Mandatory Inclusions
	 Appendices
Pages
1
2
3
4
5
6
7
8
9-11
1
Design a website which illustrates the skill and multimedia vision of On
One Productions.
Project Description
2
Background
On One Multimedia is a production and design firm dedicated to bringing
audio and video solutions to professionals.
3
Audience
Primary-Television and Radio industry executives,
Multimedia professionals.
Meet: Rolf Schmidt-Holtz
Chief Executive of Sony Bertelsmann Music Group and Director of Sony
Bertelsmann Music Group
Born: August 31, 1948
Residence: New York, Germany
Occupation: Chief Executive of Sony Bartelsmann Music Group and
Director of Sony Bartelsmann Music Group
Mr. Schmidt-Holtz continues to run Sony and their affiliates leading the
market with exciting artists, and searching for innovative and exciting
ways to bring their artists to the marketplace through different
multimedia.
Secondary-Bands and professional musicians.
Meet: Mark Joseph
Residence: St. Paul, Minnesota
Occupation: Musician, Director MJG Productions
Story: MJG Productions specializes in booking, promoting and
managing of local, and regional artists of many different genres. MJG
also organizes and implements both small and large-scale music events.
As MJG Productions work with local and regional artists they are
constantly looking for innovative ways to capture the excitement of their
live experience.
4
Objectives
Clearly display On One Productions’ multimedia vision and ability to
incorporate with professional service.
Provide interactive site establishing a high standard of excellence.
5
Key Proposition
When working with On One Productions bands recieve a personalized
experience that captures their live energy.
6
Key Response
At the end of 15 minutes of an interactive experience on the website, 5%
of music professionals who visit the site should be able to understand
the skill and benefits gained when working with On One Productions
by hiring them for creative projects.
At the end of 20 minutes of an interactive experience on the website,
20% of bands will be so excited and inspired to have On One Multimedia
Productions involved with their next studio or live project they will ask for
a sales contact.
7
Desired Brand Character
Edgy, Innovative, Captivating, Live.
8
Mandatory Inclusions
Logo, trademark and copyright of clients profiled in projects,
phone numbers.
9
Appendix A: Inspiration Board
10
Party	
Out of 	
		 Sight
Groovy
		 LIVE
In-tune
11
Appendix B: Competitive Analysis

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On One Productions Multimedia Website Design Project

  • 1. On One Productions Multimedia Website Design Project John Kozak February 24 2009
  • 2. i On One Multimedia Productions Table of Contents 1 Project Description 2 Background 3 Audience 4 Objectives 5 Key Proposition 6 Key Response 7 Desired Brand Character 8 Mandatory Inclusions Appendices Pages 1 2 3 4 5 6 7 8 9-11
  • 3. 1 Design a website which illustrates the skill and multimedia vision of On One Productions. Project Description
  • 4. 2 Background On One Multimedia is a production and design firm dedicated to bringing audio and video solutions to professionals.
  • 5. 3 Audience Primary-Television and Radio industry executives, Multimedia professionals. Meet: Rolf Schmidt-Holtz Chief Executive of Sony Bertelsmann Music Group and Director of Sony Bertelsmann Music Group Born: August 31, 1948 Residence: New York, Germany Occupation: Chief Executive of Sony Bartelsmann Music Group and Director of Sony Bartelsmann Music Group Mr. Schmidt-Holtz continues to run Sony and their affiliates leading the market with exciting artists, and searching for innovative and exciting ways to bring their artists to the marketplace through different multimedia. Secondary-Bands and professional musicians. Meet: Mark Joseph Residence: St. Paul, Minnesota Occupation: Musician, Director MJG Productions Story: MJG Productions specializes in booking, promoting and managing of local, and regional artists of many different genres. MJG also organizes and implements both small and large-scale music events. As MJG Productions work with local and regional artists they are constantly looking for innovative ways to capture the excitement of their live experience.
  • 6. 4 Objectives Clearly display On One Productions’ multimedia vision and ability to incorporate with professional service. Provide interactive site establishing a high standard of excellence.
  • 7. 5 Key Proposition When working with On One Productions bands recieve a personalized experience that captures their live energy.
  • 8. 6 Key Response At the end of 15 minutes of an interactive experience on the website, 5% of music professionals who visit the site should be able to understand the skill and benefits gained when working with On One Productions by hiring them for creative projects. At the end of 20 minutes of an interactive experience on the website, 20% of bands will be so excited and inspired to have On One Multimedia Productions involved with their next studio or live project they will ask for a sales contact.
  • 9. 7 Desired Brand Character Edgy, Innovative, Captivating, Live.
  • 10. 8 Mandatory Inclusions Logo, trademark and copyright of clients profiled in projects, phone numbers.
  • 12. 10 Party Out of Sight Groovy LIVE In-tune