1. On Modeling the Impossible and How to Do
Anything
By Scott | January 25, 2011 | Follow me on Twitter
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Unscared Model Success
Ultra Runner Brian Mackenzie
“If I have seen further it is by standing on the shoulders of giants.”
~ Sir Isaac Newton
Yesterday I spent the day learning ultra endurance running techniques from Brian Mackenzie at the Crossfit gym
in San Francisco. He is the dude who has “Unscared” tattooed across his knuckles and has a cameo in the trailer
for Tim Ferriss’ Four Hour Body. There are also a couple chapters on him in the book.
Brian started Crossfit Endurance. He’s run distances up to 100 miles on multiple occasions including the famous
Western States. He’s developed a running technique that requires significantly less effort than the typical
approach. Whereas most people would run multiple 20-30 mile runs to prep for a 50 miler (or even a marathon),
he’d stick to 5k’s, sprints and crossfit.

2. Think the 80/20 Rule for long distance running. Now he spends most of his time running and training others
around the world through his company “Unscared.” Tough life.
But a lot of you probably don’t care a bit about running. Fine. My point is this guy is the man. And I wanted to
learn from him.
This is what I seek out.
Modeling Creates Success
Modeling is huge by just about every massively successful person out there. Charlie Munger with Ben Franklin,
Warren Buffett with Ben Graham and Tony Robbins and Tim Ferriss with all kinds of people.
The concept has been around for centuries but the technique has been made more wide spread through Richard
Bandler and Charles Grinder’s work with Neuro-linguistic Programming (NLP).
Modeling defined: observing and mapping the successful processes which underlie an exceptional
performance of some type.
This is a complicated way of saying: find people who are ridiculously good at something and follow in their
steps.
8 Steps to Modeling Success (and doing the impossible):
1. Understand your interests – know what you want to be exceptional at. This will no doubt change over time
and that’s great. We’re only interested in what matters to you right now. You can always pick something
different later. My Goal Setting and Action Workbook should have helped with this. Realize you can’t be an
expert at everything. So choose wisely.
2. Pick your models - Find the best in the world. You’ll likely have different people for different areas of
your life, as I have yet to come across a totally flawless human (see more in #5). Don’t just pick someone who’s
top 10. Find number one. No exceptions.
3. Find an in-person model. Ideally #2 and #3 are the same person but it can be difficult to get face time with
those who are the best in the world at something (although I assure you it is plenty possible if you care enough).
Perhaps this is someone who’s been successful modeling the best in a given area for years. Make friends with
them. Follow them around. Sweep their floor. Whatever it takes.
4. Dissect their process - Learn everything under the sun. This has become exponentially easier in the last
10 years and especially the last 5 with the massive growth in availability of online video. One of our models in our
investment business (aside from Warren Buffett) is famous value investor Joel Greenblatt. The problem is this guy
is incredibly difficult to get a meeting with.
We started with his books, articles and investements. Understanding them inside and out. Then one year out in
Omaha for Warren Buffett’s annual meeting, we came across someone who had videos of every one of Joel’s
value investing lectures from his course at Columbia MBA. Jackpot! We’ve now virtually taken what many
consider the best value investing course in academia. And we did so from our office in San Francisco (and

3. sometimes even our bedroom), for the grand total of zero dollars.
There is no longer any excuse for not being able to find enough on someone. It’s everywhere. Youtube, Vimeo,
Google Video and TED Talks are all go to spots for me (and don’t forget the written world either). It blows my
mind that all this stuff is free. Mastery is one of my favorite books on this topic.
5. Understand their 80/20. This is a crucial (and often skipped) step. Don’t just mindlessly do everything they
did. It’s quite possible (and pretty probable) that there were a few core things they gave relentless focus to that
made the majority of the difference. Do everything you can to uncover this 80/20 relationship. If you don’t you
could easily wind up modeling the 80% that gave only 20% of the results. Not good.
6. Model what they don’t do. Often what creates enormous success is not only what one does but what one
avoids like the plague. Charlie Munger says “I want to know where I’m going to die so I don’t go there.”
Warren and Charlie are notorious for avoiding debt and complicated financial instruments (except for rare cases)
and as a result they had much less to worry about during the 2008 economic meltdown – in fact they benefitted
from it. These guys spend an unreal amount of time understanding what’s made people fail. Then they do
everything to avoid it.
7. Take the good. Leave the bad. Realize that no one’s flawless. Especially when you’re dealing with
someone who’s the best in the world at something, they tend to have bigger shortcomings than others. You DO
NOT want to model this part of their behavior. Once you start to really learn about your model, it will become
very clear to you the things you want to adopt and the things you don’t.
For investments, I have done everything under the sun to get inside the mind of the young Warren Buffett when
he was running his partnerships of the 50′s and 60′s, to understand his decision making process and his
psychology towards business and investments. It’s made all the difference in success.
But there is one area of his I refuse to model: that of his family and social life. Warren is the first to admit that he
did not handle the personal part of this life as well as he would have liked. For me, people and family are first
priority. Simple as that. For that area I have other models.
If this means I sacrifice some business/investing success then so be it (although I don’t think it will). There will
always be tradeoffs. Know which ones are worth making. Be ok with giving up some ‘success’ for keeping true
to your values. In the end that is true success anyway.
8. Be Unique. That’s the beauty of taking and leaving things. You don’t want to be a clone of anyone. It won’t
be interesting to the world and it certainly won’t be that much fun for you. Piece together your modeling strategy
and go about it in your own way. The world will appreciate it much more and the results will show. Plus, you’re
never going to be able to model any human exactly anyway – nor should you want to. Set the expectations
properly.
From the Shoulders of Giants
There is no sense in reinventing the wheel.
Think about your dreams. Feel them. Now look around and notice those who are experiencing them. Take to
books, the web or in person interactions. Make a study of the experts. Pick your models for success.

4. Warren Buffett is my model for my investment business, Leo Babauta is my blogging guru, Tim Ferriss keeps
lifestyle design close in mind and my family reminds me of what I want to build with my wife. Take note of the
good and the bad. Adopt the former and drop the latter. What’s left is magic. Just add hard work.
Modeling takes hard work
Putting in 100 miles...
Doing the Impossible
During one of the endurance drills last weekend I found myself between two cute girls about my age (late 20′s).
We started to causally talk about the fitness adventures we’d been on. Stephanie, on my left said she had never
done a marathon and was curious about my ultra experience last year.
I asked her what she had done. She responded with “well I did an Ironman last year. Some friends talked me
into it over beers.” For those of you not familiar, an Iron Man ends with a Marathon (after between 8-13 hours
doing the swim and bike leading up to it). Nice to meet you Stephanie.
To my right was Laura. When I asked her the same question, she responded with, “well I did an ultramarathon
last year.” An ultramarathon is anything over a standard 26.2 mile marathon. That could mean 50k, 50mi, 100mi
or more. It turns out she was talking about the 100 mile type…
These two unassuming ladies had each done what 99.9% of the world believes is impossible. I was in good
company. And I quickly learned my place.
As I walked (more like hobbled) home that evening, a weird feeling came over me. All of a sudden running 50
miles didn’t seam that out of reach. I am not saying that’s what I plan to do, but the fact that my psychology
shifted in such a way after just a few hours, is the point I want to make. Anything seems possible around these
people.
To really turn your idea of what’s possible up side down, check out this TED Talk by a man who swam the

5. North Pole.
“It always seems impossible until its done.”
~Nelson Mandela
Your reality is the company you keep – Choose wisely
The most important ingredient of doing the impossible is believing it’s possible.
This comes from surrounding yourself with people who have either done it or know they can do it. Do not
underestimate the power and influence of your peer group. You either rise up to those around you or you bring
yourself down to them.
We adapt to our environment.
If the people around you laugh and say your business idea isn’t possible or that you’ll never complete that race,
drop them. Seriously. Life is too short. Find people who know it can be done. You’ll quickly realize a lot more is
possible than you initially thought.
If you spend all your time around entrepreneurs who make $2m a year, the odds of you doing the same sooner
rather than later would be pretty high (assuming that’s what you wanted). Same goes for fitness or anything else
you care about doing well.
Modeling creates that environment in everything you do. This is not just about doing some super long race.
That’s just the example. If you need a model to run a 5k or quit smoking or become a sharper salesman or better
wife, that’s all gravy. Big or small.
Go out and find one.