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Camera Ready:
Preparing for News Media Interviews
By Patrick Gibbons
1
x
2
News Reporting is Tough Work
 Make it easy for reporters
 Have something to say
 Say it effectively
3
Keys to Successful Interviewing
Who’s asking?
What do they want?
Do I have something to say?
4
Should I agree to an interview?
On the record
 Expect to be quoted
 Full name, title and affiliation
 Assume it; it is the general practice
On background
 When you don’t want to be quoted
 Good for explaining details, providing perspective
Off the record
 Used only in special cases for specific reasons
5
Attribution Categories
Say it briefly
Say it simply
Say it with feeling
6
So you’ve decided to grant an interview…
• Most likely questions
• Most complex questions
• Key points to be made
7
Message Preparation
Prepare and rehearse talking points
• Tell them what it means
• Tell them why it’s important
• Tell them why it’s cool
8
Message Preparation
9
Preparing for the camera
Think about visual aspects
Appearance
Posture
Setting, background
Meet and greet
Explain any restrictions
Correct any misinformation
Shape the interview questions
10
Take advantage of off-camera time
“What can you tell me about… ?”
“What’s the latest on…?”
“Can you bring us up to date on…?”
11
Likely first questions
Bridging
 That may be true, but…
 Another thing to remember is…
Flagging
 The important thing to remember is…
 I think the key is point is…
Bundling
 There are three key issues (list them briefly)…
 The two things to keep in mind are…
12
Interview techniques
“What we know is…”
“What I can tell you is…”
“The important thing to remember is…”
“I think a more accurate term is…”
“Right now, our focus is on…”
13
Good starting points for tough questions
14
Questions
Patrick Gibbons
gibbonscp3@gmail.com

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On camera - preparing for news media interviews

  • 1. Camera Ready: Preparing for News Media Interviews By Patrick Gibbons 1
  • 3.  Make it easy for reporters  Have something to say  Say it effectively 3 Keys to Successful Interviewing
  • 4. Who’s asking? What do they want? Do I have something to say? 4 Should I agree to an interview?
  • 5. On the record  Expect to be quoted  Full name, title and affiliation  Assume it; it is the general practice On background  When you don’t want to be quoted  Good for explaining details, providing perspective Off the record  Used only in special cases for specific reasons 5 Attribution Categories
  • 6. Say it briefly Say it simply Say it with feeling 6 So you’ve decided to grant an interview…
  • 7. • Most likely questions • Most complex questions • Key points to be made 7 Message Preparation
  • 8. Prepare and rehearse talking points • Tell them what it means • Tell them why it’s important • Tell them why it’s cool 8 Message Preparation
  • 9. 9 Preparing for the camera Think about visual aspects Appearance Posture Setting, background
  • 10. Meet and greet Explain any restrictions Correct any misinformation Shape the interview questions 10 Take advantage of off-camera time
  • 11. “What can you tell me about… ?” “What’s the latest on…?” “Can you bring us up to date on…?” 11 Likely first questions
  • 12. Bridging  That may be true, but…  Another thing to remember is… Flagging  The important thing to remember is…  I think the key is point is… Bundling  There are three key issues (list them briefly)…  The two things to keep in mind are… 12 Interview techniques
  • 13. “What we know is…” “What I can tell you is…” “The important thing to remember is…” “I think a more accurate term is…” “Right now, our focus is on…” 13 Good starting points for tough questions