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JUST A GAME? Ruben Dehouck  Marketing Manager Activision Blizzard
 
 
 
 
2004 2005 2006 2007 2008 2009
End of 2009 – CATEGORY DEVELOPMENT :  - 650.000 units sold through to consumers  (roughly 60% NL / 40% BE)  - Retail turnover 21 mio!  - 6% total turnover games category and growing... - Established mainstream entertainment without typical gaming stigma!
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],RESULTS
 
Greatest Hits
20% van de Guitar Hero Spelers gaat aan de slag met echte instrumenten Muziek downloads Nemen meer dan 100% toe na opname in game SOUNDBITES   Back catalogus ‘ M’n dochter van 11 kwam laatst vragen naar  Pat Benatar’
Album sales increases up to 300%  Guitar Hero serves as a kick start for alternative acts listed on playlist Teenagers get to know the music their parents listened to…
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
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Ruben Dehouck: Guitar Hero

  • 1. JUST A GAME? Ruben Dehouck Marketing Manager Activision Blizzard
  • 2.  
  • 3.  
  • 4.  
  • 5.  
  • 6. 2004 2005 2006 2007 2008 2009
  • 7. End of 2009 – CATEGORY DEVELOPMENT : - 650.000 units sold through to consumers (roughly 60% NL / 40% BE) - Retail turnover 21 mio! - 6% total turnover games category and growing... - Established mainstream entertainment without typical gaming stigma!
  • 8.  
  • 9.
  • 10.  
  • 12. 20% van de Guitar Hero Spelers gaat aan de slag met echte instrumenten Muziek downloads Nemen meer dan 100% toe na opname in game SOUNDBITES Back catalogus ‘ M’n dochter van 11 kwam laatst vragen naar Pat Benatar’
  • 13. Album sales increases up to 300% Guitar Hero serves as a kick start for alternative acts listed on playlist Teenagers get to know the music their parents listened to…
  • 14.  
  • 15.  
  • 16.
  • 17.  
  • 18.