This study analyzed the first season of Shark Tank to examine media representations of female entrepreneurs. It found that female entrepreneurs received less funding on average and were more likely to pitch products related to children, babies, or other women. They were also more likely to describe their business as a hobby. Additionally, backstories often showed women in kitchens unrelated to their product and they were more likely to discuss marital status than men. The study concludes these stereotypical portrayals limit how some individuals see themselves as entrepreneurs and reinforces cultural mindsets about gender and entrepreneurship.