This document outlines an online reputation and crisis management plan consisting of 5 parts: 1) Intelligence reporting including monitoring, tracking, and reporting on issues. 2) Online PR efforts like blog posts, videos and testimonials. 3) Digital publicity campaigns using online publications, social media and email newsletters. 4) Forum management to steer discussions. 5) An online customer service center operating 24/7 to handle emails and provide tourism information. The goal is to reach internal and external target audiences, including travelers, and address both crisis and non-crisis topics to manage an organization's online reputation across multiple languages. Key metrics like reach and outcomes will be tracked.

1. Online Reputation & Crisis Management
born Distinction Co., Ltd.

2. OBJECTIVE
Blog ,Web board, Forum

3. TARGET GROUP TO
REACH
1. Internal
•
•
2. External
•
•

4. 1. Intelligence
Report
2.
3.
4. Online Travel
community
5. Online
Service Center

5. 1.
Intelligence Report
(Mornitoring&tracking)
Mobile Alert
Email Alert

6. 1.1)
monitor & tracking
English, Korean, Japanese, and
Chinese

7. 1.2)

8. Report Topic
(Clipping News)
Non-Crisis Topic (Daily) Crisis Topic (Weekly) or 1-
2 days for report
–
-
(Hot Issues)
– -
– -
– 5
-
5
-

9. Community)
Crisis / Non-Crisis Topic (Monthly Report)
- (Hot Issues)
-
-
-
-
-

10. 1.3)
Mobile alert E-Mail alert
Mobile alert E-Mail alert

11. Alert Topic
•
•
Non-Crisis •
•
• Travel
Advisory & warning status
Crisis

12. 2.
2.2
Video Clip
testimonial

13. 2.1)
- News Update
- Destination update
- Travel Tip

14. 2.2)

15. 2.3) Video Clip
30

16. 2.4)
20

17. 2.5)
Testimonial
Testimonial
30

18. 2.6) E-
News Release
E-News Release
English

19. Online
Publicity Management
3.2
Social Media Management
3.3 E-
News campaign

20. 3.1) Online Publicity
Management
(E-News Distribution)

21. 3.1) Online Publicity
Management
(E-News Distribution)
Distribution Channel
E-News, Articles, VDO,
-Portal Website
Press Release
-Minisite
-Facebook
Promotion, Offers etc.
• Quota E-News
–
–

22. 20
(Online Publicity)
1. FreePressRelease 16. Pressmethod
http://www.free- http://www.pressmethod.com
pressrelease.com 17. HotelMarketing
2. MyLifeOfTravel http://www.hotelmarketing.com
http://www.mylifeoftravel.com/ 18. FreepressIndex
3. P rlog http://www.freepressindex.com
http://www.prlog.org 19. Traveling800
http://www.traveling800.com/
4. I -newswire http://www.i- 20. Mytraveldirectory
newswire.com http://www.mytraveldirectory.co.u
5. 1888pressrelease k
http://www.1888pressrelease.c
om
6. Localnews
http://www.localnews.biz
7. Pressabout
http://www.pressabout.com
8. 24-7pressrelease

23. 3.2) Social Media
Management
Social Media

24. Social Media 15
)

25. Social Media 10
)

26. 3.3) E-News
Campaign
E-News
Campaign E-News Release
English Media,
Trade ,Traveler 20,000

27. 4. Online Travel
Community Management
Forum
English
,Chinese, Japanese and
Korean
Forum ( Steering opinion )

28. 5. Online Service
Center
- E-Mail Handling Center
24
- On Demand
- TAT Forum Handling
Thailand Tourism Situation

29. •
web master)
• E-News Release
• Article

30. Output
Outcome
Damaged
Control

31. 180

33. E-Mail Alert Executive summary
SMS Alert

34. Thank
you