United Nations Sustainable Development Goal #13 CampaignDrew Orlick
Prompted to promote water conservation, we targeted the incoming generations and their caregivers through storybook visuals and text depicting family life.
BlogWell Chicago Social Media Case Study: Humana, presented by Chuck StephensSocialMedia.org
In his BlogWell Chicago presentation, Humana's Social Media Marketing Consultant, Chuck Stephens, explains how they brought their newly launched brand positioning to life through an inspiring social media campaign.
He goes into detail about how they rolled out the campaign by engaging their internal community of employees first, and then promoting it on to their Facebook page to customers.
BlogWell Chicago Social Media Case Study: McCormick, presented by Jennifer La...SocialMedia.org
In her BlogWell Chicago presentation, McCormick's Senior Manager of Digital Marketing and Social Media, Jennifer LaFrance, shares how they differentiated their Gourmet brand in the social space through a mix of content, utility, and an awesome contest.
She goes into detail about how they are using Facebook as the brand's central hub with an tool that creates community amongst their fans around hosting dinner parties.
United Nations Sustainable Development Goal #13 CampaignDrew Orlick
Prompted to promote water conservation, we targeted the incoming generations and their caregivers through storybook visuals and text depicting family life.
BlogWell Chicago Social Media Case Study: Humana, presented by Chuck StephensSocialMedia.org
In his BlogWell Chicago presentation, Humana's Social Media Marketing Consultant, Chuck Stephens, explains how they brought their newly launched brand positioning to life through an inspiring social media campaign.
He goes into detail about how they rolled out the campaign by engaging their internal community of employees first, and then promoting it on to their Facebook page to customers.
BlogWell Chicago Social Media Case Study: McCormick, presented by Jennifer La...SocialMedia.org
In her BlogWell Chicago presentation, McCormick's Senior Manager of Digital Marketing and Social Media, Jennifer LaFrance, shares how they differentiated their Gourmet brand in the social space through a mix of content, utility, and an awesome contest.
She goes into detail about how they are using Facebook as the brand's central hub with an tool that creates community amongst their fans around hosting dinner parties.
Point of View Document for Newman's Own Lauren Hasse
From the research my team and I conducted and the consumer insight we created, we created a point of view document to help guide the future advertising efforts.
One of digital marketing's biggest questions is whether or not social media marketing can translate into revenues. Facebook, Twitter, Instagram, and other social platforms provide brands with opportunities to reach niche target audiences in a non-invasive manner. Find out how to effectively leverage social media marketing to increase brand awareness, increase traffic, capture leads, and subsequently generate revenue.
*Presentation was prepared by CEO & Founder, Yohan Perez.
This presentation is based on a Harvard Business Review article "Make the most of a polarizing brand". It also briefly explores the application of such strategies in the Indian Market.
simu4wisdon is a shanghai based consulting and training design firm. we only do 2 things.
1. Convert the transitional learning program into simulation and games.2 . tailor made simulation and games for strategy alignment ant competence develop.
slide ini merupakan rangkuman dari materi yang pernah saya sampaikan pada talk show "Go To Campus 2014" Bagi kelas XII di Ponpes Modern Al-Hidayah, Rangkasbitung, Banten yang di selenggarakan oleh divisi Litbang IKBAAL (ikatan keluarga besar alumni PM Al-Hidayah) yang saya pimpin.
Australia with gold coast, cairns and sydneywww.Tripmart.comtripmart
Australia Holidays - Book Australia Tours & travel packages at Tripmart. Largest number of Australia Tour & holiday Packages available. Go for a Hoilday, travel to Australia and its various tourist attractions with Australia holiday packages. Explore Australia Tourism with cheap vacation packages.
Point of View Document for Newman's Own Lauren Hasse
From the research my team and I conducted and the consumer insight we created, we created a point of view document to help guide the future advertising efforts.
One of digital marketing's biggest questions is whether or not social media marketing can translate into revenues. Facebook, Twitter, Instagram, and other social platforms provide brands with opportunities to reach niche target audiences in a non-invasive manner. Find out how to effectively leverage social media marketing to increase brand awareness, increase traffic, capture leads, and subsequently generate revenue.
*Presentation was prepared by CEO & Founder, Yohan Perez.
This presentation is based on a Harvard Business Review article "Make the most of a polarizing brand". It also briefly explores the application of such strategies in the Indian Market.
simu4wisdon is a shanghai based consulting and training design firm. we only do 2 things.
1. Convert the transitional learning program into simulation and games.2 . tailor made simulation and games for strategy alignment ant competence develop.
slide ini merupakan rangkuman dari materi yang pernah saya sampaikan pada talk show "Go To Campus 2014" Bagi kelas XII di Ponpes Modern Al-Hidayah, Rangkasbitung, Banten yang di selenggarakan oleh divisi Litbang IKBAAL (ikatan keluarga besar alumni PM Al-Hidayah) yang saya pimpin.
Australia with gold coast, cairns and sydneywww.Tripmart.comtripmart
Australia Holidays - Book Australia Tours & travel packages at Tripmart. Largest number of Australia Tour & holiday Packages available. Go for a Hoilday, travel to Australia and its various tourist attractions with Australia holiday packages. Explore Australia Tourism with cheap vacation packages.
This presentation was given by Lachlan Tidmarsh, Chicago Public Schools Chief Technology Officer, at the 2012 Leadership Technology Conference on July 24, 2012.
NSAC 2018 Team 352 Final Plans Book: Ocean SprayLauren A Nash
The yearly National Student Advertising Competition (NSAC) collaborated with Ocean Spray this past year.
The collegiate national competition provides a platform for students to pitch their strategic advertising/marketing/media campaign to the corporate client. There are three progressive levels of competition; the district, semi-final, and national levels.
2013 IAB Australia Awards - Case StudiesIAB Australia
Congratulations to all the winners at the 2013 IAB Australia Awards 2013 held in Sydney on 11 July 2013 at The Star Event Centre. Take a look at these one page case studies to learn a little bit more about the award-winning campaigns.
U.S. Wine and Spirit Market Non Traditional Marketing StrategiesBevology Inc.
Practical advice on 4 strategies to capitalize on emerging trends in the American wine and spirits business:
1. Social Media
2. Optimizing content and context
3. New retail solutions
4. E-Commerce
I need two pages for CUSTOMER ANALYSIS (Check Banana Republic fideladallimore
I need two pages for CUSTOMER ANALYSIS (Check Banana Republic Fit - SAMPLE FINAL
REPORT)
Page 1: Market Size & Consumer Behavior
Page 2: Forecast & Discussion of Marketing Challenges and Opportunities
Hypothetical Concept
Nike x Oceana collaboration
Introduction
After Nike was founded in 1964 by Bill Bowerman, the company has distinguished
themselves as a market leader for all athleisure wear, footwear, and accessories. Nike was built
on innovation, product- development, fashionable trends, and marketing endorsements by major
athletes such as Michael Jordan. As consumers are becoming more aware of sustainability and
the effects of their carbon footprint; we believe that Nike should collaborate with an environment
based nonprofit to uphold their sustainable and trusted reputation. In which, the nonprofit
Oceana whose vision is to “seek to make our oceans as rich,healthy, and abundant as they once
were” would be a smart marketing decision for both companies. Throughout our proposal we
give deeper thought on our marketing plan that will include our marketing research along with
external and internal analysis regarding this collaboration.
Environmental Context/ Background of Problem:
With oceans making up 71% of our globe, there is a strong emphasis for consumers and
businesses to be socially responsible for maintaining the ocean’s health. Oceana states, “The
oceans are vast, but they are not immune to human influence. We have already altered or
destroyed marine ecosystems and driven million-year-old species to the brink of extinction.”
Society as a whole has progressively destroyed these oceans and changes need to be made soon.
In a study by Science only four percent of the ocean remains unaffected by humans. Humans are
becoming more aware of environmental issues by the popular outlet of social media. It has given
society a platform to share pictures, videos, news articles and more about issues occurring
worldwide. With so many posts now going viral, consumers are taking more conscious steps to
help the ocean. The National Geographic suggests stopping the use of plastic and that consumers
purchase reusable straws or paper ones given by restaurants.
Nike as a whole is making changes and has a campaign “Nike Move to Zero” with a
mission that states, “We exist to serve athletes everywhere and that’s why we’re on a mission to
help ensure a healthy planet.” Nike understands the importance of helping the planet and that
staying healthy is a key factor in why it is beneficial for both Nike and Oceana to collaborate on
a clothing line. The reason being, “studies show consumers want socially responsible businesses
and will actually choose these companies over their competitors. They may even seek out
responsible products and services as alternatives. Up to 66 percent of consumers are willing to
pay more to a company that reflects these values' ' (Dolye, 2018). With this collaboration ...
I recently gave his presentation. It dispels some of today's popular, but baseless marketing myths and provides a path forward to brand growth. We should all thank Professor Byron Sharp and his colleagues from the Ehrenberg Institute in Australia for keeping it real.
2. Started over 80 years ago.
Leading producer of shelf-stable juice drinks.
The concept of “Straight from the Bog.”
3. Primary Agency – Arnold World Wide
◦ http://www.arn.com/
Media Agency – Zenith
Contributing Agency – Weber Shandwick
4. America was getting fat.
The avoidance of drinking fruit juice.
Sales were down and so were Ocean Spray
Sales.
◦ Ocean Pray sales were down 22%.
Online survey
6. Give their consumers the health benefits of
drinking cranberry juice.
Find a way to get this message in a way that
would be relevant to their consumer.
7. Increase base volume
Increase share of market
Increase web traffic & cranberry club
membership
Get our marketing notices with consumers,
the press, and selfishly, the industry.
Increase and stabilize brand measures.
8. Re-introduce America to the cranberry.
Phyto-chemicals called pro-anthocyanidins
◦ A.K.A. PAC’s
Target audience – “boomer women.”
The slogan
◦ “Powerful nutrients that cleanse and purify your
body and help strengthen your immune system.”
9. Paid
Justin and Henry
◦ http://www.arn.com/creative/work/straight-bog
“Bogs across America.”
◦ http://www.arn.com/creative/work/bogs-across-
america
Surrounding the “Bogs.”
“Bog Squad”
TV placements, Commercians, Radio, Transit,
Phone Kiosks.
11. Magazines, Adweek, New York Times.
Decas Cranberry Products.
◦ www.scamberry.org
12. Objective 1: Increase Base Volume by 5% year
over year:
Objective 2: Increase Share of Market:
Objective 3: Increase web traffic by 10% &
Double Cranberry Club Membership:
Objective 4: Get our marketing noticed with
consumers, the press, and selfishly, the
industry:
Objective 5: Increase and stabilize brand
measures:
14. Weaknesses
Objectives are vague.
Small target audience.
Research
Slogan
Strengths
Wide Variety of Tactics
A lot of objectives
Relatable
15. Framing Theory
Advertising Theory
Two-Step Theory
16. “Hello, We’re Ocean Spray Growers.” Arnold Worldwide. Retrieved
November 17, 2011 from http://www.studygs.net/citation.htm
“Ocean Spray Shares the Cranberry Story 'Straight from the Bog'.” PR
Newswire.
Retrieved November 17, 2011 from http://www.prnewswire.com/news-
releases/ocean-spray
“Straight from the Bog.” Effie Awards. Retrieved November 17, 2011
from
http://s3.amazonaws.com/effie_assets/2008/2336/2008_2336_pdf_1.p
df
“Integrated Marketing Campaigns.” Slide Share. Retrieved November 17,
2011 from http://www.slideshare.net/digitalvidya/integrated-
marketing-campaigns-