This document provides resources and suggestions for celebrating Occupational Therapy Week from October 24-28. The theme is "Occupation without Exception", promoting the value and diversity of occupational therapy. Suggestions include giving presentations to community groups, creating eye-catching displays, participating in social media with the hashtag #ValueYourOT, writing articles for publications, and hosting morning/afternoon teas. The goal is to increase understanding of occupational therapy and the benefits it provides.
The document provides 24 ideas for veterinary practices to promote themselves through publicity and generate awareness in their local communities. Some of the key ideas mentioned include writing articles for local publications, holding seminars and educational events for clients, producing newsletters, volunteering services, and utilizing various forms of social media. The document emphasizes building relationships with local media contacts and developing a publicity network to promote the practice in a variety of ways without relying solely on paid advertising.
The document provides guidance on using publicity and public relations to grow a veterinary practice through local media outlets. It discusses defining publicity and promotion, and how building relationships with local reporters is a gradual process. Developing newsworthy story ideas that interest audiences and delivering them to media contacts can lead to regular appearances promoting the practice on news programs, which have high viewership and reach many local households at no advertising cost.
This document summarizes the key differences between occupational therapy and physical therapy. Occupational therapy focuses on promoting health and well-being through daily activities, and aims to help patients regain independence. Physical therapy concentrates on treating injuries directly and preventing future injuries by improving mobility. Both fields work to rehabilitate patients through exercises and help them resume daily routines. While physical therapists focus on the physical aspects, occupational therapists address the mental aspect as well. The two fields often collaborate to ensure patients can move well and care for themselves independently.
Mental health counselors should understand different cultural populations to provide culturally responsive services. The document discusses developing a program for a specific cultural group. It instructs researching a cultural population through academic studies to present as a PowerPoint. The presentation should explain how understanding the population's culture upholds counseling competencies, summarize the population's social structure, beliefs, values and language, and describe mental health risks, help-seeking behaviors, advocacy and counseling strategies for that population.
This document discusses various strategies for marketing a psychotherapy practice, including addressing discomfort around discussing money and profit. It emphasizes the importance of having a clear specialty or niche to attract referrals. Examples are provided of successful specialty practices like a weight management center, a practice specializing in addiction treatment for artists, and a concierge practice for executives. Overall, the document encourages defining a specialty, setting goals, developing referral partnerships, and using various marketing tactics like websites and blogging to promote services to the target population.
This document summarizes the contents of the Fall 2014 issue of Perspectives, the journal of the New Jersey Academy of Family Physicians. It includes articles on communicating effectively as family physicians, the importance of listening skills, and spreading the message of primary care through the new "Health is Primary" campaign. It also lists the various sections and viewpoints included in the issue from the President, Executive Vice President, Academy leadership, clinical practice, CME, New Jersey, practice management, government affairs, quality improvement, and special projects. The document provides an overview of the topics and issues covered in this issue of the journal.
Public health writing - Creo Zenith HealthCreo Zenith
Public health writing is unique. In no other field do authors often deal with a complex range of factors that include
age, gender,education,economics, race, sex, Culture, medicine, enetics, individual behavior,family, community, social justice.
Stake Holders :-
Researchers
Practitioners
Health providers
Administrators
Policy-makers
Journalists
Educators
Communities
Clear and effective communication is therefore a key component of public health leadership
The document provides 24 ideas for veterinary practices to promote themselves through publicity and generate awareness in their local communities. Some of the key ideas mentioned include writing articles for local publications, holding seminars and educational events for clients, producing newsletters, volunteering services, and utilizing various forms of social media. The document emphasizes building relationships with local media contacts and developing a publicity network to promote the practice in a variety of ways without relying solely on paid advertising.
The document provides guidance on using publicity and public relations to grow a veterinary practice through local media outlets. It discusses defining publicity and promotion, and how building relationships with local reporters is a gradual process. Developing newsworthy story ideas that interest audiences and delivering them to media contacts can lead to regular appearances promoting the practice on news programs, which have high viewership and reach many local households at no advertising cost.
This document summarizes the key differences between occupational therapy and physical therapy. Occupational therapy focuses on promoting health and well-being through daily activities, and aims to help patients regain independence. Physical therapy concentrates on treating injuries directly and preventing future injuries by improving mobility. Both fields work to rehabilitate patients through exercises and help them resume daily routines. While physical therapists focus on the physical aspects, occupational therapists address the mental aspect as well. The two fields often collaborate to ensure patients can move well and care for themselves independently.
Mental health counselors should understand different cultural populations to provide culturally responsive services. The document discusses developing a program for a specific cultural group. It instructs researching a cultural population through academic studies to present as a PowerPoint. The presentation should explain how understanding the population's culture upholds counseling competencies, summarize the population's social structure, beliefs, values and language, and describe mental health risks, help-seeking behaviors, advocacy and counseling strategies for that population.
This document discusses various strategies for marketing a psychotherapy practice, including addressing discomfort around discussing money and profit. It emphasizes the importance of having a clear specialty or niche to attract referrals. Examples are provided of successful specialty practices like a weight management center, a practice specializing in addiction treatment for artists, and a concierge practice for executives. Overall, the document encourages defining a specialty, setting goals, developing referral partnerships, and using various marketing tactics like websites and blogging to promote services to the target population.
This document summarizes the contents of the Fall 2014 issue of Perspectives, the journal of the New Jersey Academy of Family Physicians. It includes articles on communicating effectively as family physicians, the importance of listening skills, and spreading the message of primary care through the new "Health is Primary" campaign. It also lists the various sections and viewpoints included in the issue from the President, Executive Vice President, Academy leadership, clinical practice, CME, New Jersey, practice management, government affairs, quality improvement, and special projects. The document provides an overview of the topics and issues covered in this issue of the journal.
Public health writing - Creo Zenith HealthCreo Zenith
Public health writing is unique. In no other field do authors often deal with a complex range of factors that include
age, gender,education,economics, race, sex, Culture, medicine, enetics, individual behavior,family, community, social justice.
Stake Holders :-
Researchers
Practitioners
Health providers
Administrators
Policy-makers
Journalists
Educators
Communities
Clear and effective communication is therefore a key component of public health leadership
The workshop summary discusses a workshop focused on improving dementia care and services. Key points discussed include:
- Over 500 questions were generated in discovery sessions around issues like stigma, diagnosis, support for families, and keeping people connected.
- 11 propositions were developed from the questions, with the top 3 being improved diagnosis, a "Dementia City" concept, and awareness campaigns.
- An "enterprise" session focused on developing the improved diagnosis proposition further. Elements like the need for a timeline to track progression, matching capabilities to needs, and emerging diagnostic technologies were discussed.
- The workshop aimed to take a collaborative, user-centered design approach to develop innovative solutions to challenges in dementia care.
Social media marketing for audiology copyCindy Rosen
The document discusses using social media to market audiology practices. It recommends creating a Facebook page to connect with patients and their families. The page should provide educational content through photos, videos, and discussions to engage audiences and encourage sharing. Regular posts are needed to maintain engagement and build trust with online communities.
Fab Change Day 2016 took place on October 19th where thousands of people from over 150 NHS organisations made pledges to improve healthcare. Following the event, five major themes emerged - dementia, sepsis, home first, patient experience, and leadership. 100 people then met in January 2017 to discuss the best ideas to address these topics. The document provides more details on initiatives and actions proposed for each theme.
This document discusses strategies for medical practices to increase their value and profitability through social communication and marketing. It provides the following key points:
1. More profitable medical practices have expanded their social skills alongside their professional medical skills, using social communication to increase business.
2. Practices must have strong internal systems and workflows in place before implementing a marketing strategy to ensure the strategy is effective.
3. Recommended social communication strategies include using social media, websites, blogs, speaking engagements, social events, media exposure, healthcare apps, and e-books to increase visibility and connect with potential and current patients.
This document discusses tools for promoting word-of-mouth marketing on the internet. It recommends creating valuable content, such as a free e-booklet or "buzz piece", that addresses common health concerns and positions the author as an expert. Case studies that tell compelling stories of how patients' problems were solved are also suggested as effective content. The content should be distributed through the author's website and various social media platforms to build an engaged audience.
This document discusses the importance of understanding audiences and using storytelling in PR media production. It emphasizes developing buyer personas to understand customer needs and profiling personas by considering their goals, problems, media habits, and interests. The document advocates telling authentic stories about a company's origins, customers, employees, and values to humanize the brand and build emotional connections with audiences. It provides examples of how companies like Chase and Blue Bird Group use stories to inspire customers and build word-of-mouth promotion through social media and offline materials.
BRIDGING THE GAP BETWEEN KNOWING AND DOING - PREMIUM ACTIONGUIDE FOR HEALTH &...Tena Taylor (M.A.)
Everything you need to know as a health and wellness expert to start & scale your practice by mastering PARAMOUNT BUSINESS FACTS & unraveling the importance of the UNIQUE ADVISORY IMPRINT! ✨
This guide is leading you through:
🔥How to extract your WHAT (the problem you're solving), pair it up with your WHY (the motivation behind it), and co-create a HOW (your Unique Offering)!
🔥Explaining the difference between thinking about your ideal client and AS YOUR IDEAL CLIENT
🔥Unraveling the IMPORTANCE OF YOUR ADVISORY AUTHENTICITY & embedding it into the overall business plan
and
🔥Extensively elaborating a Step-By-Step process on how to transform selling from a dreadful action into a pleasurable experience!
Why it's essential to have wellbeing programmes in the workplaceJustine Clement
Wellbeing programmes must start with what the possibilities could be, not just from the problems that currently exist (e.g. risks, illnesses, absences). Starting with what could be, forces any wellbeing programme to determine how to create a new reality instead of JUST fixing what is wrong. Creating an improved, “idealised” outcome means that not only are the existing problems addressed, but that a programmes serves to exceed expectation. This is the reason why we it's essential to have wellbeing programmes in organisations today.
SocialSites is a program by Community Hospital for employees to engage patients and clinicians through digital communications like blogs, Twitter, and YouTube by sharing stories from their departments and experiences at the hospital on a regular schedule. The goal is for employees to have a passionate voice in their contributions while maintaining professionalism and following Community Hospital's code of excellence. Employees are encouraged to be creative in their social media use by considering what format and platforms would best engage their intended audience.
The document provides an overview of an individual named Cristina Otoya. It includes biographical information, education and work experience. Some key details include:
- She received a Bachelor's degree in Communications from Brigham Young University with an emphasis in Advertising and minor in Spanish Literature.
- Her work experience includes positions in account planning, research, translation and social media for advertising clients and BYU Television International.
- She has interests in photography, film, design, blogging and translation.
- Her computer skills include programs like Photoshop, Illustrator, Lightroom, SPSS, Microsoft Office and others.
- Examples of her work in advertising include developing strategies and concepts
Content Marketing program for healthcare hospitals. This is a proven content marketing playbook for healthcare providers and hospitals. Useful for marketers working in health care organizations who want to implement digital marketing.
#Caring4NHSPeople - virtual wellbeing session 15 April 2020NHS Horizons
This document summarizes a virtual community meeting held on April 15th about managing stress for NHS people during the Covid-19 response. The meeting included presentations on the national wellbeing support offer, managing stress, and one organization's approach to staff wellbeing. Attendees then discussed signs of being overwhelmed and tips for support in breakout rooms. The focus of the next meeting will be on the CARE model for recovery.
Essay On A House On Fire. A House on Fire English Essay for 5th and 8th Class...Holly Bell
A House On Fire Essay Essay on A House On Fire for Students and .... Short Essay on a House on Fire 100, 200, 400 Words With PDF - English .... Essay on A House on Fire in English Paragraph on A House on Fire in .... A House On Fire Paragraph In English Essay On A House On Fire A .... essay on the topic the house on fire - Brainly.in. A House on Fire English Essay for 5th and 8th Class - Ratta.pk. Easy and Outstanding Essay on A House on Fire for 12th and 10th .... Descriptive Essay on a House on Fire Firefighter. Class 8, English, Essay A house on fire - YouTube. Essay on A House on Fire in English For Students amp; Children. A house on fire essay for 10th class in 2021 Essay, Review of systems .... A House on Fire English Essay - YouTube. House On Fire Essay: Suitable for all students Ontaheen. A House On Fire Essay with quotations My House on Fire Essay with outlines House on fire. My house on fire essay in 2021 Essay structure, Essay, Climate change .... essay on a fire A House On Fire Paragraph In English essay on a .... A House on Fire
This document is an introduction to an ebook that provides advice to doctors on how to build their medical practice and take control of their financial future. It discusses how practice building has changed in the digital age where patients can research doctors online. It argues that doctors need to focus on cultivating relationships with people who refer patients to them, called "senders", and treat them as customers. The ebook will provide strategies for understanding the psychology of referrals, conducting meaningful conversations to persuade senders, and creating customized marketing campaigns.
You are losing patients and credibility by ignoring Dr. Google, Dr. Facebook and their other colleagues. Take control of your patients by being their go to resource when they have questions. These simple steps help you achieve that goal.
This document provides an overview of public relations and how certified athletic trainers can utilize PR strategies and tactics. It defines PR as an ongoing communications strategy to enhance an organization's image through media coverage. The document then discusses how athletic trainers can use PR to build credibility, educate the public on their roles, and differentiate themselves from other professionals. It also reviews best practices for engaging with media outlets and using social media platforms like blogs, Facebook, LinkedIn and Twitter to promote the profession.
Wise & Well Academy | Workplace Wellness | Live a Happy, Healthy, Productive ...Kara Fasone, PhD, SHRM-SCP
This document introduces Wise & Well Academy, which provides resources and courses to help people live happier, healthier, and more productive lives. It offers (1) a health and wellness blog, email digests, and downloads; (2) premium online courses on topics like nutrition and career development; and (3) monthly membership subscriptions including workbooks and community access. The founders Drs. Kara and Ylenia have PhDs in psychology and want to share tips and tools to make living well easy. Wise & Well also partners with organizations to develop workplace wellness programs.
The document discusses the purpose and structure of argumentative essays. It provides examples of how to organize an argumentative essay with pros and cons. The essay can take one of two patterns: presenting pros first and then addressing cons and refutations, or presenting a con, then the refutation, and repeating for multiple cons. It includes a sample essay following the first pattern that argues new universities should not be established due to problems recruiting qualified staff and financial difficulties, outweighing potential benefits. It provides another sample using the second pattern arguing alternative healing methods like Reiki are more effective and have fewer drawbacks than medical treatment for many common ailments.
The document discusses the purpose and structure of argumentative essays. It provides examples of how to organize an argumentative essay with pros and cons. The essay can take one of two patterns: presenting pros first and then addressing cons and refutations, or presenting a con, then the refutation, and repeating for multiple cons. It provides a sample essay following the first pattern that argues new universities should not be established due to problems recruiting qualified staff and financial difficulties outweighing potential benefits to local communities. It also provides a sample essay using the second pattern that argues alternative healing methods like Reiki are more effective and have fewer drawbacks than medical treatment for many common ailments.
More Related Content
Similar to Occupational-Therapy-Week-2016-Secure Toolkit
The workshop summary discusses a workshop focused on improving dementia care and services. Key points discussed include:
- Over 500 questions were generated in discovery sessions around issues like stigma, diagnosis, support for families, and keeping people connected.
- 11 propositions were developed from the questions, with the top 3 being improved diagnosis, a "Dementia City" concept, and awareness campaigns.
- An "enterprise" session focused on developing the improved diagnosis proposition further. Elements like the need for a timeline to track progression, matching capabilities to needs, and emerging diagnostic technologies were discussed.
- The workshop aimed to take a collaborative, user-centered design approach to develop innovative solutions to challenges in dementia care.
Social media marketing for audiology copyCindy Rosen
The document discusses using social media to market audiology practices. It recommends creating a Facebook page to connect with patients and their families. The page should provide educational content through photos, videos, and discussions to engage audiences and encourage sharing. Regular posts are needed to maintain engagement and build trust with online communities.
Fab Change Day 2016 took place on October 19th where thousands of people from over 150 NHS organisations made pledges to improve healthcare. Following the event, five major themes emerged - dementia, sepsis, home first, patient experience, and leadership. 100 people then met in January 2017 to discuss the best ideas to address these topics. The document provides more details on initiatives and actions proposed for each theme.
This document discusses strategies for medical practices to increase their value and profitability through social communication and marketing. It provides the following key points:
1. More profitable medical practices have expanded their social skills alongside their professional medical skills, using social communication to increase business.
2. Practices must have strong internal systems and workflows in place before implementing a marketing strategy to ensure the strategy is effective.
3. Recommended social communication strategies include using social media, websites, blogs, speaking engagements, social events, media exposure, healthcare apps, and e-books to increase visibility and connect with potential and current patients.
This document discusses tools for promoting word-of-mouth marketing on the internet. It recommends creating valuable content, such as a free e-booklet or "buzz piece", that addresses common health concerns and positions the author as an expert. Case studies that tell compelling stories of how patients' problems were solved are also suggested as effective content. The content should be distributed through the author's website and various social media platforms to build an engaged audience.
This document discusses the importance of understanding audiences and using storytelling in PR media production. It emphasizes developing buyer personas to understand customer needs and profiling personas by considering their goals, problems, media habits, and interests. The document advocates telling authentic stories about a company's origins, customers, employees, and values to humanize the brand and build emotional connections with audiences. It provides examples of how companies like Chase and Blue Bird Group use stories to inspire customers and build word-of-mouth promotion through social media and offline materials.
BRIDGING THE GAP BETWEEN KNOWING AND DOING - PREMIUM ACTIONGUIDE FOR HEALTH &...Tena Taylor (M.A.)
Everything you need to know as a health and wellness expert to start & scale your practice by mastering PARAMOUNT BUSINESS FACTS & unraveling the importance of the UNIQUE ADVISORY IMPRINT! ✨
This guide is leading you through:
🔥How to extract your WHAT (the problem you're solving), pair it up with your WHY (the motivation behind it), and co-create a HOW (your Unique Offering)!
🔥Explaining the difference between thinking about your ideal client and AS YOUR IDEAL CLIENT
🔥Unraveling the IMPORTANCE OF YOUR ADVISORY AUTHENTICITY & embedding it into the overall business plan
and
🔥Extensively elaborating a Step-By-Step process on how to transform selling from a dreadful action into a pleasurable experience!
Why it's essential to have wellbeing programmes in the workplaceJustine Clement
Wellbeing programmes must start with what the possibilities could be, not just from the problems that currently exist (e.g. risks, illnesses, absences). Starting with what could be, forces any wellbeing programme to determine how to create a new reality instead of JUST fixing what is wrong. Creating an improved, “idealised” outcome means that not only are the existing problems addressed, but that a programmes serves to exceed expectation. This is the reason why we it's essential to have wellbeing programmes in organisations today.
SocialSites is a program by Community Hospital for employees to engage patients and clinicians through digital communications like blogs, Twitter, and YouTube by sharing stories from their departments and experiences at the hospital on a regular schedule. The goal is for employees to have a passionate voice in their contributions while maintaining professionalism and following Community Hospital's code of excellence. Employees are encouraged to be creative in their social media use by considering what format and platforms would best engage their intended audience.
The document provides an overview of an individual named Cristina Otoya. It includes biographical information, education and work experience. Some key details include:
- She received a Bachelor's degree in Communications from Brigham Young University with an emphasis in Advertising and minor in Spanish Literature.
- Her work experience includes positions in account planning, research, translation and social media for advertising clients and BYU Television International.
- She has interests in photography, film, design, blogging and translation.
- Her computer skills include programs like Photoshop, Illustrator, Lightroom, SPSS, Microsoft Office and others.
- Examples of her work in advertising include developing strategies and concepts
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#Caring4NHSPeople - virtual wellbeing session 15 April 2020NHS Horizons
This document summarizes a virtual community meeting held on April 15th about managing stress for NHS people during the Covid-19 response. The meeting included presentations on the national wellbeing support offer, managing stress, and one organization's approach to staff wellbeing. Attendees then discussed signs of being overwhelmed and tips for support in breakout rooms. The focus of the next meeting will be on the CARE model for recovery.
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This document is an introduction to an ebook that provides advice to doctors on how to build their medical practice and take control of their financial future. It discusses how practice building has changed in the digital age where patients can research doctors online. It argues that doctors need to focus on cultivating relationships with people who refer patients to them, called "senders", and treat them as customers. The ebook will provide strategies for understanding the psychology of referrals, conducting meaningful conversations to persuade senders, and creating customized marketing campaigns.
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The document discusses the purpose and structure of argumentative essays. It provides examples of how to organize an argumentative essay with pros and cons. The essay can take one of two patterns: presenting pros first and then addressing cons and refutations, or presenting a con, then the refutation, and repeating for multiple cons. It includes a sample essay following the first pattern that argues new universities should not be established due to problems recruiting qualified staff and financial difficulties, outweighing potential benefits. It provides another sample using the second pattern arguing alternative healing methods like Reiki are more effective and have fewer drawbacks than medical treatment for many common ailments.
The document discusses the purpose and structure of argumentative essays. It provides examples of how to organize an argumentative essay with pros and cons. The essay can take one of two patterns: presenting pros first and then addressing cons and refutations, or presenting a con, then the refutation, and repeating for multiple cons. It provides a sample essay following the first pattern that argues new universities should not be established due to problems recruiting qualified staff and financial difficulties outweighing potential benefits to local communities. It also provides a sample essay using the second pattern that argues alternative healing methods like Reiki are more effective and have fewer drawbacks than medical treatment for many common ailments.
Similar to Occupational-Therapy-Week-2016-Secure Toolkit (20)
2. Welcome
Occupational therapy week is our annual week-long celebration of occupational therapy
This year our theme for OT Week is "Occupation without Exception" meaning with no one
or nothing excluded. We are also incorporating the value of Occupational Therapists which
is in line with what the UK are currently doing in their promotion of occupational
therapists/therapy
In the results of a OTNZ-WNA survey, members felt that there needed to be a greater
understanding of what occupational therapy is, and it’s benefits. The main specific groups
were – those we work alongside (our colleagues) and those we care for (the general
public)
This toolkit has been developed to equip you to reach out to both your colleagues and the
general public. From creating an eye catching display, to giving a memorable presentation
and of course having some fun on OT Week!
We encourage you to participate in our social media campaign “Occupation without
Exception” #ValueYourOT. With your help we can make occupational therapy stand out
and be valued!
3. Giving a memorable presentation:
This OT Week, volunteer to be a guest speaker. This could be at a school, GP
clinic, or community group such as returned services association, country woman’s
institute, Rotary, Lions, etc.
TOPICS COULD INCLUDE:
What you do on a daily basis to assist people to improve their well-being and
quality of life? Most people are unaware just how diverse OTs are!
The benefits of being occupied
Developmental milestones of children and how caregivers can help them reach
these
Equipment available for making home-life, activities, and work easier
The favourite activities someone has; and how they might feel if they could no
longer do them, and what help is out there
Why occupational therapy is a smart career choice
Have a look at some presentations from our Clinical Workshops
www.cmnzl.co.nz/otnzwnaevents/abstracts-presentations/
4. Resources available:
Bunting is great for display areas, balloons to
give out or place on a display, and stickers to
wear out and about or share with others!
For an OT Week pack please
email membership@otnz.co.nz
5. Posters for displays, notice boards, staff rooms,
community halls….see www.otnz.co.nz to download.
6. Social media
Social media is now bigger than ever and is a great way to get messages and
information out quickly and effectively
Share your OT stories and successes with friends, family and colleagues
Tell us your OT stories on our Facebook, Twitter and Instagram accounts
Or, email us photos, articles, links, videos of interest to:
communications@otnz.co.nz
We love hearing from you!
7. Participate in the social media campaign:
Use the hashtag and slogan “Occupation without Exception” #ValueYourOT
in the lead up, and throughout OT Week
Suggested Facebook, Twitter or Instagram posts:
Profile yourself or a colleague describing what you do. If you can, include a
photo e.g. "Meet my friend Mike! He enables people to thrive in their senior
years #ValueYourOT "
Share a thought about what you love most about occupational therapy. e.g. "I
love helping people to achieve their goals and live the life they want to live!
#ValueYourOT"
Share a photo of how you, and/or your team are celebrating the OT week!
SHARE OTNZ-WNA'S POSTS
Throughout the week OTNZ-WNA will be profiling different aspects of
Occupational Therapy. Share our posts and increase the message! Make sure
you are following us on Twitter, Instagram and Facebook to be the first to see
our posts.
9. We also have prizes, including Prezzy cards and MTA
vouchers for the best photos showing "Exceptional
Occupation" and/or the #ValueYourOT
Email your photos to communications@otnz.co.nz or go to
our social media pages: Facebook, Twitter and Instagram
Remember to you use #ValueYourOT as the catch phrase
Winners will be selected the week following OT Week
For an OT Week pack please
email membership@otnz.co.nz
Show us your exceptional OT photos and be in
to win great prizes!
10. Tips to help run an information display:
Gain permission in advance
Check details of public liability for that location
Work out your publicity strategy, an eye catching display can often provide a
good photo opportunity for the local paper
Wear name badges so that onlookers know that you are associated with the
display and will be more likely to approach you for information
Consider visibility.
How to interest people:
Actively engage passers-by, introduce yourself by name or ask questions. Offer a
quick demonstration or explanation of the item attracting attention Discuss their
particular point of interest or need
Ask “What do you know about occupational therapists or occupational therapy?”.
Or turn the question around and ask "What would you do if you couldn't do...."
Use pictures with minimal wording, well-spaced
Display locations:
The best location is the location that will get the highest visibility from your
target audience. This could be your reception, hospital foyer, hallway wall or
staffroom. If you are wanting to target the general public, why not set up at the
local supermarket, school or library.
11. Kate Foot with her OT Week public display,
Auckland
A+ Links Home Health, 2014
OTNZ-WNA Stand at Clinical
Workshops 2016
12. To add interest to your display:
Use the “Occupation without Exception” #ValueYourOT campaign and resources to
theme your display (posters, bunting, balloons and stickers are available.)
Set up a display of equipment
Display photographs of occupational therapists at work
Profile either occupational therapists who you work with, or other occupational
therapists who have been profiled in national media. The OT Insight magazine
regularly features interesting occupational therapists from around New Zealand
Have a big basket or box filled with ordinary, everyday items e.g. potato peeler,
cork screw, computer keyboard, car keys, sock, pen, roll of toilet paper etc.
Pull out items and use as a conversation starter around a question like ‘what
would you do if you couldn’t...’
And remember…
Stands or displays don’t need to be attended at all times, having one or two
people rotating works well.
13. Write an article
Write an article on an aspect of occupational therapy for your local community
newspaper or in-house magazine or other health-related publication – such as for
doctors or social workers. Even easier, write a blog and share it with OTNZ-WNA.
Topics could include:
10 things you didn’t know about ‘x’
Staying in your own home longer/living independently
10 things all GP’s (social workers, physiotherapists, allied health practitioners)
should know about occupational therapy
Making the most of an occupational therapist – what we do and how What
would you do if you could no longer do your favourite activity?
Contact the editor or check out other articles from your target publication to
get an idea of the style and approach preferred
Writing a page-long (or shorter) article with the aim of educating your target
audience on an aspect of what you do,. This is a good way to advertise yourself
and occupational therapy. Leave the article in your waiting area for people to
take away, or include in your newsletter or social media site.
14. Have a morning/afternoon tea to
celebrate OT Week!
Even better, have a bake off competition for the best cupcakes, slices or cake?
Decide if you want to have any proceeds go to your favourite charity or organisation?
This is great way to get people together and talk about the value of Occupational
Therapists and therapy. Have fun!