EBALDC

Designing for
Community Health on
the San Pablo Corridor
[IN]CITY 2014
H. Fernando Burga - Leah Stockstrom - Nicola Szibbo - Eric Anderson
Lily Brown - Timothy Douglas - Meredith Fay
Janine Jelks-Seale - Laura Krull - Kelly Leilani Main
Good design can be used by planners to positively impact the physical environment in which communities live, work, and play
[RE]Activate The Streets For All
Our Project
• Non-profit community organization and affordable-housing developer
building strong, stable, and vibrant communities in the East Bay
• Recognizes San Pablo Avenue as a major opportunity site for community
development programs
• Utilizes Healthy Neighborhoods framework to address community health
What Does The Community Say?
Using a holistic approach to community health, this project outlines six recommendations to the East Bay Asian
Local Development Corporation for design projects along the San Pablo Avenue Corridor. In addition, it provides a
series of programming options that reactivate community engagement, promote healthy lifestyle
opportunities, and create safer streets for all.
The East Bay Asian Local Development Corporation (EBALDC)
Top 3 Health Concerns of
Residents Living on the
San Pablo Avenue Corridor:
1. Hypertension
2. Obesity
3. Anxiety and Depression
Top 5
Community
Priorities:
1. Low Income Poverty
How Does
Unemployment
Fit In?
2. Homelessness
3. Drugs and Prostitution
4. Education
5. Safety
What Does This Have To Do With Design?
Q: What are the things you love about this community?
Neighbors Transportation Access Diversity
Q: What are your dreams to make San Pablo Avenue Healthier?
“To have a safe environment for kids to learn and play.”
“More employment opportunities for underserved individuals”
“Better access to healthy, affordable food.”
“A cleaner neighborhood - street sweepers on the regular.”
“We now realize that how we design the built
environment may hold tremendous potential for
addressing many of the nation’s -- childhood and
adult -- current public health concerns. These include
obesity, cardiovascular disease, diabetes, asthma,
depression, violence and social inequities.”
- Designing Healthy Communities Website
Crime Prevention Through
Environmental Design (CPTED)?
Complete Streets PoliciesmeDesign?
Compared to continuously employed workers.
laid-off workers are:
54%
more likely to have
poor or fair health
San Pablo Avenue Corridor
Oakland, CA
83%
more likely to develop a
stress-related condition
like heart disease
Responses Taken from the West Oakland Community Health Survey at http://www.pacinst.org/wp-content/uploads/sites/21/2013/02/west_oakland_health_survey3.pdf
Designing Healthy Communities
CPTED provides guidlelines for planners and designers which outline best
practices for making crime more diffcult with environmental tactics such as
lighting and sightlines. From Chicago Complete Streets Policy Website
Complete Streets Design Guidelines emphasize safe streets for all, which is meant
to emphasize the safety of pedestrians, support public transit and bicycling, and
de-emphasize use of automobiles.
National Organizations such as Designing Health Communities have the ability to
influence planners, policy makers, and designers to consider the impact of good
design practice on community health.
Our Partner
Residents most often responded: Residents most often responded:
1

Designing for
Community Health on
[IN]CITY 2014
A History of Oakland and West Oakland
To understand the conditions along the San Pablo
Corridor, it is essential to look at a history of
investment and disinvestment in West Oakland
and the subsequent impacts on community health.
With economic investment needed to improve the quality of life for west oakland residents, it is essential projects
promote community engagement and address community needs in a holistic fashion
1940 1950 1960 1990 2000 2010
Oakland
$54,847
VS
West Oakland
$24,838
Oakland
$53,652
VS
West Oakland
$31,947
Oakland
$52,080
VS
West Oakland
N/A
Oakland
$50,753
VS
West Oakland
N/A
Oakland
$37,779
VS
West Oakland
N/A
44%
23%
36%
28%
74%
64%
52%
3%
12%
AfricanAmericanPopulationIncomeMajorIndustryKeyevents
Oakland
West Oakland
1868: Central Pacific
Railroad builds the
Oakland Pier at the
site of today’s Port of
Oakland. This sets off
the rapid expansion
of industry and links
Oakland with San
Francisco, spurring the
growth of the region for
the next 100 years
“Second Great Migration”
of workers to the Bay
Area to work in defense
industry during WWII
Cyprus Freeway opens,
dividing West Oakland
Grove-Shafter and
MacArthur Freeways
built, surrounding West
Oakland in freeways
1970s: De-industrialization
results in the loss of many
industrial jobs. West Oakland
& MacArthur BART open
Cyprus Freeway
damaged in the
earthquake and was
rebuilt towards the
shoreline
1980-1990: Economic
decline - many major
Oakland companies
relocate
“Dot Com Boom” first
wave of gentrification hits
Oakland, Forbes ranks
Oakland as 8th best city in
the nation for business
Foreclosure Crisis
and second wave of
gentrification begin
Ship Building Construction Port Activity Food Manufacturing Green Technology Creative Arts
West Oakland
San Pablo
Corridor
West Oakland & San Pablo Corridor
Within The Bay Area
Current Conditions
34th Street and San Pablo
Community organizations focused
on health, food and housing.
Urban farms such as People’s
Grocery are bigger gathering
spaces. Saint Andrew’s Plaza as
one of the few green spaces on
Broader Context: Demographic Data of the Corridor and West Oakland
Cultural History
Athletics
Jazz
California Hotel served
as a venue for blues and
jazz performers such
Billie Holiday, James
Brown and Ray Charles
McClymonds High
School boasts athletic
alumni such as Bill
Russell, Frank Robinson
and Curt Flood
Assets
Heavy car traffic and low foot
traffic. Drug use and crime make
the space unsafe.
Challenges
What does the corridor look like today?
Median Household Income: $38,948 African American child born in West Oakland
versus white child born in Oakland Hills:
71 85
As adults, children born in West Oakland will be:
vs.
Poverty Rate: 33%
Unemployment: 12.8%
Life Expectancy:
5xMore likely to be
hospitalized for
diabetes
2xMore likely to
die of heart
disease
3xMore likely to
die of stroke 2xMore likely to
die of cancer
[RE]Activate The Streets For All
2

Designing for
Community Health on
[IN]CITY 2014
Design Health Benefits Implementation
Three
Spheres
of Influence
Narrowing the Focus: Specific Proposals Along The Corridor
While the San Pablo Avenue Corridor extends beyond our focus area, we are anchoring our proposals in proximity to Saint Andrew’s
Plaza which has the potential to act as an important community gathering hub as well as a vibrant green space.
These projects fall within three categories:
San Pablo Corridor
Focus Area: 35th Street to 32nd Street
Along San Pablo Avenue
Project 1: [RE]Activate the Plaza and 32nd Street
Anchoring the Corridor: Saint Andrew’s Plaza as a Destination, not a Deterrent
Objective: Creating a Community Anchor
Project 2: [RE]Activate Programming
Anchoring the Corridor: Crime Prevention Through Consistent Programming
Objective: Creating a Community Anchor
Project 3: [RE]Activate Local Business
Collaborative Placemaking: Community and Economic Development Around the Plaza
Objective: Supporting community development around Saint Andrew’s plaza
Project 4: [RE]Activate Chestnut Street
Friday Farmer’s Market: Using Food Access to Promote community Presence
Objective: Supporting community development around Saint Andrew’s Plaza
Project 5: [RE]Activate the Crosswalks
Bridging the Gap: Crosswalk Redesign to Improve Safety and Celebrate Community
Objective: Redefining the Public Realm
Project 6: [RE]Activate Advertising
Community’s Campaign for Health: Recapturing Visual Real Estate for Healthy Messaging
Objective: Redefining the Public Realm
Methodology: What is our Approach and How Are We Measuring Success?
Creating A Community Anchor From Saint Andrew’s Plaza
Supporting Community Development Around Saint Andrew’s Plaza
Redefining the Public Realm
• Outlines short term goals or initial phases
of project development
• Focus on reducing crime and providing
effective short-term solutions to complex
problems
• Presents low-cost effective solutions
• Initiates community involvement
• Sets the stage for further project
development
Defining a Timeline: Creating Measurable Steps For Success
Immediate Implementables: Leveraging Community Involvement
• Allows for opportunities to receive feedback
from community members and other
stakeholders
• Continued efforts to reduce crime by
expanding spheres of influence
• Presents opportunities to increase financial
investment in project development
• Community charrette meetings
• Programming opportunities continue to
attract more community members
Establishing a Vision
• Long-term goals should include extensive
community involvement through focus
groups and charrettes
• Recognizes public and private agents as
potential partners in achieving goals
• Seeks to maintain character of the
community whilst providing opportunities to
further social, economic, and political
engagement
• Continue to attract community members to
programming and events
SanPabloAvenue
35th Street
34th Street
33rd Street
ChestnutStreet
LindenStreet
32nd Street
3
• What are the design principles being used?
• How will they be implemented?
• What are their effects?
• What specific health issues does the redesign
address?
• How will it make the community a healthier
place?
• What potential partners exist?
• How do we know the design will work?
[RE]Activate the Streets For All

Designing for
Community Health on
[IN]CITY 2014
Anchoring the Corridor: Saint Andrew’s Plaza as a Destination, Not a Deterrent
Clear Access
Plants + Greening
Paving + Paths Waste Disposal
Seating Options
Lighting
Is there sufficient lighting at night?
Are access points clear and distinct?
A Place for Drug UseUnderutilized Open Space
Does the park have trees and ample greenery?
Is there seating for diverse ages?
• Improved lighting
• New plantings and green space
• Drinking water and washroom amenities
• Community not involved in redesign process
• Site of continuing protests
• Several clear access points and pathways
• Abundant and distinctive lighting
• Multiple benches and seating options
• Programming brings diverse users together
Proposal
Mosaic:
Dimond District, Oakland
Lamp fixtures:
Downtown Oakland
Mosaic bench:
Vancouver, Canada
Drought-resistant plant:
Douglas Iris
Wave-pattern paving:
Manaus, Brazil
Sharps-disposal box:
Vancouver, Canada
TYPES OF CRIME AT SAINT ANDREW’S PLAZA
vandalism
--- 7%
theft
--- 13%
assault
--- 35%
druguse
--- 45%
“We experienced [at Saint Andrew’s] a grave public health issue; our team picked up 54 used
drug needles along 150 feet of sidewalk. Can you imagine our children walking to school and
passing by a used needle every 3 feet?” - Courtney Ruby, 2014 Oakland mayoral candidate
Pigeon Park, Vancouver, BCMcGolrick Park, Brooklyn, NY
Precedents
Legend
Lighting
Bench Seating
Fixed Table +Chair
Planting
Trees
Specialty Paving
SanPabloAvenue[150’]
FilbertStreet[125’]
32nd Street [83’]
Planter
Guiding Design Questions and ChallengesDrug Use and Crime
YES
NO
YES
NO
YES
NO
NO
YES
Proposed Design SolutionsProposed Design ConceptCurrent Park Layout
• 1 planter removed
• 13 additional lamps
• Diverse seating options
• Clear pathways
• New central plaza
• 5 distinct access points
• New planting/greening
Summary of Proposed Improvements
X
X
X
X
• Only 2 lights within the park
• Southwest corner unlit
• 8 small fixed seats
• Unsupportive seating for
seniors and mobility impaired
• Park lacks any signage or
access points
• No path through the park
• 8 mature trees are the only
greenery
• No grass or other plantings
The design aims to deter crime while improving
aesthetics and safety in Saint Andrew’s Plaza. The
design addresses access, circulation, seating,
lighting, as well as the greenery within the plaza.
Park elements create a new forum for public art.
Reducing crime and improving the park atmosphere
can make the park more inviting to localw residents.
Access to public space has been shown to reduce
risk for diseases such as diabetes, heart attack and
cancer.
The community must be involved in the design
process. Simple additions could include sharps boxes
to safely store used drug needles and the creation of
a community clean-up group to support the design
proposals. Potential partners include Healthy Oakland,
YMCA and local churches.
32nd Street [83’]
Planter
Planter
Lighting
Trees
Legend
Table and
Seating
4
[RE]Activate The Plaza For All

Designing for
Community Health on
[IN]CITY 2014
Planter
Legend
Lighting
Bench Seating
Fixed Table +Chair
Planting
Trees
Specialty Paving
Bollard
Epoxy Gravel
30’
32nd Street [83’]
Anchoring the Corridor: Expansion of Saint Andrew’s as a Catalyst for Activity
Constrained Size
Existing Conditions Adjacent Land Use Underused Block
• Businesses on 32nd do
not interact with the park
• Triangular shape inhibits
connectivity across San
Pablo Avenue
• Low vehicular traffic
• Plaza is 0.17 acres, or
1/8 of a football field
• Small size limits potential
activities occuring within
the plaza space
Putnam Plaza, Brooklyn, NY
Precedents
Latham Square Plaza, Oakland, CA
Proposal
• Closed down block of Putnam Avenue
• Coordinated action between community
groups and city agencies
• Expanded plaza facilitated a new block
party
• Transit services were consolidated to
serve one stop adjacent to the plaza,
facilitating access and mobility
• Expanded plaza increased potential
amenities by eliminating lane of Telegraph
Avenue
• A variety of customizeable seating
• Partnership with Oakland business
incubator Popuphood provided
entrpreneurial opportunities
• Provided public space for nearby office
workers to take breaks
• Special permits required from the City of
Oakland
• Use bollards to block access
• Install electrical outlets
• Epoxy-gravel surface an inexpensive
paving material
• Temporary seating to support new
events
• Community design charrettes to
develop color scheme to identify
recovered space
• Include new trees and greenery
to enliven streetscape
• Permanent street furniture
signifies 32nd as an extension of
Saint Andrew’s
Projects to Start Now
Design Concept: Creating Flex Space on 32nd Street
Looking Down the Road
Saint Andrew’s
Commercial
Residential
32nd Street
FilbertStreet
SanPabloAvenue
Traffic-diverting bollards:
Berkeley
Epoxy-gravel surface:
Putnam Plaza, Brooklyn
Mosaic paving:
Hacketstown, Ireland
SanPabloAvenue
35th Street
34th Street
33rd Street
ChestnutStreet
LindenStreet
32nd Street
Why 32nd Street?Benefits of Expanding
• Short block
• Commercial zone, but only one business
• Not a through street
• 35% increase in current park space
• Enables more activity without removing
trees or other park elements
5
This design extends Saint Andrew’s Plaza into the
adjacent 32nd street. In the short-term, bollards
can re-route automobile traffic and epoxy-gravel
can inexpensively resurface the road in a distinctive
fashion.
ExpandingSaintAndrew’sPlazacreatesmorespacefor
recreation and programming activities. The extension
does not require the removal of any trees
The Flex Space project can proceed initially as a
pilot project and could partner with local events and
communitygroupstoleverageuponexistingsuccesses.
This can set the stage for further programming to bring
people to the newly redesigned plaza.
[RE]Activate 32nd
Street For All

Designing for
Community Health on
[IN]CITY 2014
Anchoring the Corridor: Crime prevention through consistent programming
Planter
Legend
Lighting
Bench Seating
Fixed Table +Chair
Planting
Trees
Specialty Paving
Bollard
Epoxy Gravel
30’
32nd Street [83’]
Teach skills while
maintaining the
plaza’s green
space
Libraries are
often used as
community hubs
Engage nearby
churches and
encourage inter-
faith community
OUTDOOR MASS KID’S DAY REPAIR WORKSHOPGARDENING WORK MOBILE LIBRARY
Activate the local
auto businesses to
teach a workshop
on cars
Allow the pre-
schools across the
street take over the
plaza
Community Goals
Broken Window Theory Eyes on the Street
Organizations or politicians periodically
clean up the park, but it is not maintained
Proposals
PHASE 1
Friday Night Live
20112014
Saint-Andrews
PlazaSanPabloAvenue
parking
Move existing ‘Friday Night Live’ event to
St. Andrew’s Plaza. Activate the plaza as a
community hub and anchor.
Extend Friday Night Live to a larger
event, using community history
of basketball and jazz to activate
programming.
Expand programming
from weekly evening
events to day time
events to allow for more
users at all hours of the
day.
Copenhagen, Denmark
Before
After
Visibility Characteristics
Very poor
Large set backs, foliage, or
vacant businesses.
Poor
Few windows and no porches.
Adequate
Housing complex with porches
and windows and highly used
Very poor
Poor
Adequate
Level of visibility and eyes
on the street
Hoops & Horns
Calendar of Events
Friday Night Live @ Saint Andrew’s
PHASE 2
PHASE 3
SanPabloAvenue
35th Street
34th Street
33rd Street
ChestnutStreet
LindenStreet
32nd Street
Precedent
Superkilen had issues
of street crime and
gang activity. Now it is a
multi-functional area
attracting a continual
flow of people in the day
and evening, to create
informal surveillance.
The park incorporated
design elements
representing resident’s
diversity.
Summer event for
youth and families
focusing on gang-
prevention through
providing weekly
alternatives when
gang related activity
increases. Located
one block from
Saint Andrew’s
Plaza.
Superkilen: Designing for Diversity
Building upon existing programming for more diverse users and creating a community hub
FLEX Space for ‘Friday
Night Live’ & new events
such as Hoops & Horns
Existing Asset
New Design for Saint Andrew’s Plaza
with Flex Space
MOVE EXPANDEXTEND
Safe place for
kids to learn
and play
More equality
and respect for
all races
Implementation
Partner with local organizations to create well
supported events.
Potential partners: McClymonds High School,
Oakland Jazz Festival, Golden State Warriors
Community Foundation, and local churches.
Health Benefits
Improve safety due to more informal surveillance.
Increase in diversity and number of users can
improve the upkeep of the plaza and according to
the broken window theory, improved upkeep will
also decrease crime.
Design
Increased programming will bring more people to
the plaza, which increase eyes on the street. This
will bring additional users to the plaza.
[RE]activate programming for all
6

Designing for
Community Health on
[IN]CITY 2014
Better Block: Norfolk, VA
Better Block transforms underused streets into vibrant places using temporary
demonstrationstotestpop-upbusinesses,createinvitingpublicspaces,andfoster
community.
19
Local Businesses
Incubated
10
Total Hours of Operation
$13,000+
Revenue Generated
PopupHood: Oakland, CA
Operating as a small business incubator that supports a local, independent
economy, Popuphood activates unused space and offers entrepreneurs retail
space to promote their business venture.
6
Months of Free
Rental Assistance
5
Vacant Storefronts Filled
3
Permanent Retail Stores
Gap:
$29.6m
Supply:
$26.0m
Demand:
$55.6m
Industry Shortage
1. Auto-care
2. General Merchandise
3. Gasoline Stations
4. Clothing and Accessories
5. Health and Personal Care
6. Food Service
Industry Surplus:
1. Furniture and Home
2. Special Food Services
3. Beer, Wine, and Liquor
4. Used Merchandise
5. Electronics/Appliances
6. Alcohol Sales
Temporary placemaking
can provide the framework for
permanent change and lead
to greater economic vibrance
along the corridor.
Vacant spaces can be utilized to
showcase pop-up and local
businesses while providing
the community with a vision
of the area’s potential for
commercial activity.
Proposals
Loss of Potential RevenueSanPabloAvenue
FilbertStreet
32nd Street
Out of Scope
Parking
Saint Andrew’s Plaza
Commercial parcel
Vacant lot
Church/Parking lot
Church’s parking lot
• Community activities
• Food trucks and seating
Vacant lot
• Pop-up row
• Local business vendors
Commercial
• Fill vacancies
• Promote current business
Saint Andrew’s Plaza
• Link with programming
• Social interaction
San Pablo Avenue
32ndStreet
IDEA: Lifelong Medical could
provide free health care
assessments and education
IDEA: Pop-ups: bicycle shop,
cafe, artist retail shops; Local
business: Hodo Soy, Ant Tees
IDEA: Neighborhood Postcard
Project, BBQ cook-off between
B-Side and Brother’s Kitchen
IDEA: Set up chess boards,
feature local musician,
community park beautification
People’s Grocery
IDEA: Have
Farmer’s Market
coincide with
the Better
Block event and
Outdoor Market
Better Block
• Publicize event
• Improve pedestrian experience and safety
• Involve local businesses and non-profits
• Recruit pop-up businesses
• Create inviting public spaces
Outdoor Market
• Transition Better Block to weekly market
• Increase outreach and community participation
• Expand number of local vendors
• Coordinate with local events
• Feature local art and music
Popuphood Storefronts
• Fill vacant properties
• Minimize start-up costs with rental assistance
• Encourage business diversity
• Create inviting, vibrant storefronts
Precedents
SanPabloAvenue
35th Street
34th Street
33rd Street
ChestnutStreet
LindenStreet
32nd Street
Opportunity Site
Partnerships with local non-profits and businesses
as well as continued outreach, programming, and
community involvement are needed to help improve
the economic environment along San Pablo.
New business activity can increase pedestrian foot
traffic, better serve the local community’s needs, and
improve the safety of the neighborhood. These impacts
can lower anxiety, anger, and depression.
This design promotes and builds upon the local
economy by fostering business development
through ongoing, temporary placemaking which
can transition into permanent change.
[RE]Activate Business For All 7

Designing for
Community Health on
[IN]CITY 2014
8
Chestnut Street Farmers Market: Using Food Access to Promote Community Presence
Vacancies and Limited Activity
Although Chestnut Street is affected by disinvestment, abandonment, and crime, it
has a tremendous number of amenities to build upon, including People’s Grocery
and the California Hotel.
Existing Assets Why A Farmer’s Market?
People’s Grocery operates at the intersection of
public health, economic development, and food
systems by addressing the following topics:
1. Increasing Economic Opportunity
2. Building a Healthier Environment
3. Increasing Social Capital
Proposal
• Friday Farmer’s Market On Chestnut Street
• Looking North at the California Hotel
Short Term Goal:
Decrease Crime on Chestnut Street
Remove overgrowth and restore sightlines
Mid Term Goal:
Rebuilding a Strong Community Presence
Bring more people to the area through weekly event
Long Term Goal:
California Hotel Farm and Gardens
Acquire adjacent property and expand outreach
• Potential inspiration for parklet on Chestnut Street
• Encourages local residents to purchase food from
People’s Grocery and eat outside
Before:
• Planter boxes provide opportunities for
storing weapons and drugs
• Overgrowth eliminates sightlines
After:
• Remove overgrowth to improve sightlines
• Promote People’s Grocery by making the garden
more visible
34th Street
SanPabloAvenue
35th Street
ChestnutStreet
AdelineStreet
OUTOFSTUDYAREA
Vacant Land/Potential Acquisition
Occupied/Potential Acquisition
Location of People’s Grocery
Occupied Residential/Industrial
Vacant Land/Potential Acquisition
Occupied/Potential Acquisition
Location of People’s Grocery
Occupied Residential/Industrial
Crime
Most Common Crime Types:
Day with the highest
criminal activity:
People’s Grocery:
Also Nearby: City Slicker Farms
“A good market is not only an economic engine, it’s also a social gathering place
which builds the community.” Benjamin Fried, 2002, Project for Public Spaces
Effects of Farmer’s Markets:
• Bringing additional economic activity to the surrounding neighborhood.
• Incubating and creating opportunities for new small businesses.
• Develop adjacent properties.
• Promote diversity and community engagement.
• Bring healthy food to underserved communities
• Provide essential nutritional education to the community.
• Build community pride.
Number of Grocery Stores in
West Oakland:
Food Access
The Link to Saint
Andrew’s Plaza:
• Proximity will draw
visitors to each area
and create a
“spillover effect”
• Potential farmers
market proxy at
St. Andrews Plaza
• Potential
collaborations with
small business
development and
1940: 2014:
140 0
#1 Robbery
#2 Drug and
Alcohol Violations
Friday
In Context
SanPabloAvenue
35th Street
34th Street
33rd Street
ChestnutStreet
LindenStreet
32nd Street
Short Term: Use CPTED Principles to improve sightlines and deter crime.
Mid Term: More “Eyes on the Street” through a parklet space will bring more
people to the neighborhood and deter criminal activity.
Long Term: The Urban Farm and Gardens vision not only will bring a
continuous flow of “Eyes” to the street, but will also be a major community
hub
promoting healthy food access.
Short Term: Decreasing crime-related anxiety and preventing physical harm
Mid Term: Physical and psychological safety as well as improved health related
to access to healthy food.
Long Term: Access to healthy food can decrease potential for heart disease,
obesity and diabetes, which affect West Oakland residents disproportionately.
The development of the Chestnut Street block will not only improve the lives
of residents living in surrounding areas and the California Hotel, but it will also
establish a strong presence linked to other spaces in the area such as
St. Andrew’s Plaza.
Partners:
Oakland Food Policy Council
Hope Collaborative
City Slicker Farms
[RE]Activate Chestnut St For All

Designing for
Community Health on
[IN]CITY 2014
[RE]Activate Crosswalks For All
9
Bridging the Gap: Crosswalks Redesign to Improve Safety and Celebrate Community
Undefined Pedestrian Space
Automobile
Requirements
to Stop
Pedestrian
Crossing
Facilities
San Pablo Ave
Why implement painted crosswalk
treatments in these locations?
• High rate of pedestrian-vehicle collisions compared to rest of
corridor(data from Transportation Injury Mapping System)
• Severe lack of defined pedestrian crossing space
• Need safer connection between ammenities on either side of
San Pablo Ave
• Intersections in close proximitty to other proposed design and
programming locations
Due to high rates of pedestrian-vehicle conlicts in Oakland’s Chinatown, in 2002 the city implemented a decorative crosswalk and
scramble signal - a four way stop signal that allows pedestrians to cross in all directions - at four intersections in the neighborhood
Before
High rate of pedestrian-vehicle conflicts at
intersection due to high volumes of users and
shared pedestrian and vehicle turning right of
way
Crosswalk treatments significantly decreased
pedestrian-vehicle conflicts and improved
pedestrian safety - UC Berkeley Safe Transportation Research
& Education Analysis
Design adapted from Qing Dynasty imperial
architectural decorations and made of
thermoplastic inlays
After Close Up
STOP
STOP
STOP
34TH ST
34TH ST
SANPABLOAVE
SANPABLOAVE
LINDENST
80’CROSSING
50’CROSSING
7O’CROSSING
115’CROSING
Treatments should be designed by the local community
Potential ideas for community to build upon:
• Hoops and Horns celebrates basketball and jazz history of the neighborhood
• Different sized feet celebrates the diversity of age groups in the neighborhood
Intersection
Traffic Light
Single Crosswalk
Single High Visibility Crosswalk
Four-Way Crosswalk
Pedestrian Crossing Sign
This 1 mile corridor has 21 intersections:
4 intersections have traffic lights
1 intersection has a four way crosswalk
9 intersections do not have a crosswalk
Vast areas of gray pavement and analogous
intersections lead to mental fatigue
Lack of clear pedestrian right-of-way
increases likelihood of a collisionExisting infrastructure discourages walking and inactivity provokes hypertension and obsesity
Proposed Locations
75’ CROSSING
45’CROSSING
75’ CROSSING
50’CROSSING
90’ CROSSING
100’CROSSING
STOP
STOP
SANPABLOAVE
FILBERTST
BROCKHURST ST
32ND ST
STOP
STOP
STOP
STOP
STOP
YIELD
YIELD
34TH ST
34TH ST
SANPABLOAVE
SANPABLOAVE
LINDENST
STOP
STOP
SANPABLOAVE
FILBERTST
BROCKHURST ST
32ND ST
STOP
Crosswalk in Oakland’s Dimond
District celebrates Sausal Creek,
which runs through the area
Crosswalk at Coliseum BART
station in Oakland celebrates West
Africa roots of local community
Zoom InExisting Conditions
Zoom In
Crosswalk Treatment in Oakland Chinatown Crosswalk Treatments Around Oakland
Precedent
Monotonous Urban Environment
Proposal
Projects to Start Now
• Community charrette to
design crosswalk treatments
• Treatments will be
concentrated in one area
of the corridor to have the
biggest impact
Long Term Vision
• Implement crosswalk
treatments at intersections
further south
• Install pedestian scramble
at crosswalk locations
with high volume of
wpedestrians
Auto Oriented Corridor
SanPabloAvenue
35th Street
34th Street
33rd Street
ChestnutStreet
LindenStreet
32nd Street
Thisdesignaimstocreatealessstressfulanddangerouscrossing
experience for pedestrians. By defining pedestrian space and
making crosswalks standout pedestrians can easily cross San
PabloandaccessSaintAndrew’sPlazaaswellasotheramenities
along the corridor.
The painted crosswalk treatments will strengthen the identity of
the neighborhood.
Creating a beautiful and safe walkable environment encourages
activity, which can decrease the potential for heart disease,
obesity and diabetes.
Interesting and beautiful streetscapes create a more enjoyable
and relaxing urban environment, which decreases the risk of
anxiety and depression.
These crosswalk treatments should be designed by the
community and serve as a bridge to safely connect the
communities on either side of San Pablo Ave.
Apply for permission and funding from the city, who have awarded
grantsforcrosswalktreatmentsinotherpartsofOakland.Partners
could include the preschool, elementary school, YMCA and senior
hosuing community in the neighborhood.
34th St & San Pablo Ave
Existing Conditions
Brockhurst St, 32nd St & San Pablo Ave
Reimagined with Crosswalk Treatment
Reimagined with Crosswalk Treatment
Intersection of San Pablo Ave and 27th StIntersection of San Pablo Ave and 34th St
Benefits of crosswalk treatment
• Discourage vehicles from encroaching on define
pedestrian space
• Beautify streetscape by celebrating specific
character of neighborhood
• Durable, low maintenance and cost effecitive

Designing for
Community Health on
[IN]CITY 2014
SanPabloCorridor(1m
ile)
West Oakland Walk
by Philip Banta, AIA with Norman Hooks, AIA
West Oakland Specific Plan (2014)
Appendix D: West Oakland Walk
SanPabloAvenue 35th Street
34th Street
33rd Street
ChestnutStreet
LindenStreet
32nd Street
Culture of “Tagging” Multitude of Billboards Reminders of Health Threats
Murals frequently decorate
the neighborhood facades
11 billboards line the
1 mile stretch of corridor
The voice of health is absent
from the visual landscape
Ted was pooped.
My husband didn’t have the energy for anything.
No matter what I suggested, he said he was just too tired.
Then I saw this commercial that said walking gave you energy.
I knew walking was the easiest way to get the exercise you need.
It said walking was good for the heart and that it helps
keep your weight down.
And walking could reduce stress.
But I didn’t know walking actually gives you energy.
I told Ted and he started walking.
Ten minutes a day at first.
Then twenty minutes.
Now, Ted walks thirty minutes a day, five days a week.
Some days he takes three, ten-minute walks. That’s good for you, too.
And these days, Ted has the energy for.......well, everything.
“
”Isn’t it time you started walking?
Paid for by West Virginia University and the Robert Wood Johnson Foundation
Sponsored by Wesbanco • Wheeling Hospital • OVMC
Man69084 5/22/01 3:58 PM Page 1
Community Rejuvenation Project
Bay Area, CA
Highmark Walk for a Healthy Community
Pittsburgh, PA
• A annual fundraising walk benefiting local health
and human service agencies
• A free event for walkers
• Goal: To help participating organizations raise
money for their individual missions
Result: Inaugural walk, in 2003, raised more than
$25,000 for eight non-profit organizations
Proposal
Wheeling Walks Campaign
Wheeling, WV
• Community campaign using paid media to
encourage walking among sedentary older adults
• “Isn’t it about time you started walking?”
encouraged residents to walk in ten-minute
increments
Result: A net of 14% of sedentary residents
increased their walking to recommended levels
• CRP is “policy to pavement” organization that
cultivates healthy communities through public art,
beautification, education and celebration
• “Healthy Lifestyles Campaign” included images
of cultural practitioners, gardeners & youth with
affirmations
Design
Develop a mural and health
messaging through a public art
community design process
Campaign
Launch billboard media
campaign throughout corridor
with the community’s design
Precedents
ProposalProposal
Walk West Oakland Campaign & Community Design Project
Walk
Celebrate a healthier community
with an organized walk along the 1
mile corridor
Connect
Tie into West Oakland Specific
Plan’s “West Oakland Walk”
concept to promote walking
beyond corridor
Lake Merritt is a
2 mile & 30 minute
walk from corridor
[RE]Activate Advertising For All
10
Murals give the community a positive means to
express their identity and increase civic pride.
Changing the language of the landscape from
negative to positive supports metal health. Walking is
proven to help with obesity and depression.
Partner organizations may include Oakland
Digital Arts & Literacy Center (ODALC), Scenic
East Bay, Kaiser Permanante, and Walk Oakland
Bike Oakland’s Oakland Urban Paths
Community residents defining their own message
through a participatory design process yields a
design that is relevant. Refreshing the urban facade
with murals and billboard messages promoting
health inspires vibrant communities.

Designing for
Community Health on
[IN]CITY 2014
Expanding Design & Programming Along the Corridor
Project 1: [RE]Activate the Plaza and 32nd
Street
Anchoring the Corridor: Saint Andrew’s Plaza as a Destination, not a Deterrent
Project 2: [RE]Activate Programming
Anchoring the Corridor: Crime Prevention Through Consistent Programming
Project 3: [RE]Activate Local Business
Project 4: [RE]Activate Chestnut Street
Friday Farmer’s Market: Using Food Access to Promote community Presence
Project 5: [RE]Activate the Crosswalks
Bridging the Gap: Crosswalk Redesign to Improve Safety and Celebrate Community
Project 6: [RE]Activate Advertising
Current View from 32nd
Street and San Pablo Avenue
Our Vision for a Vibrant Corridor
Designing Saint Andrew’s Plaza as a Catalyst for Change
11th
[IN]CITY 2014
In Conclusion: Design and Programming Solutions for a Healthier, Safer San Pablo Corridor
Designing for
Community Health on
the San Pablo Corridor[Re]Activate The Streets for All
[Re]Activating
unused building
walls to spread
healthy messaging
[Re]Activating
local business
by repurposing
underutilized lots
[Re]Activating
crosswalks
with vibrant
thermoplastic
treatments
[Re]Activating
programming
through ‘Hoops and
Horns’ event on
closed 32nd Street
[Re]Activating the
plaza with new
greenery and
specialty access
point treatments
[Re]Activating
Chestnut Street
with Friday
Farmer’s Market
The proposals outlined require more than design and continued programming. Reactivating the corridor is
dependent upon the community’s involvement and their support of the design and implementation process. Giving
residents a stake in their neighborhood and building upon existing assets will lead to the success of turning San
Pablo Avenue into a healthy, vibrant environment
Apply solutions beyond our focus area:
• Identity additional public spaces that can be used as a community gathering place
• Increase programming events for Saint Andrew’s Plaza and extend to other locations
• Secure funding to support start-up businesses and negotiate affordable rents with property owners of vacant storefronts
• Provide permanent healthy food options and education for urban gardening
• Extend pedestrian amenities to improve access throughout the neighborhood
• Collaborate with local non-profit groups, schools, and community groups to enhance the corridor with art
11

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